The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Media Relations
Points: 25.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Events & Experiential
Points: 25.0
#SpotifyWrapped
Agency: Spotify In-House / New York Client: Spotify Category: Brand Voice
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Current Event Response
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Public Relations
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Media Relations
Points: 25.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Community Building
Points: 15.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Reputation Management
Points: 15.0
Stop Lunch Shaming
Agency: Chobani / New York Client: Chobani Category: Integrated PR Campaign
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated PR Campaign
Points: 15.0
Covering Climate Now
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York Client: Columbia Journalism Review Category: Media Relations
Points: 10.0
Love Calls Back
Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Community Building
Points: 10.0
MENstruation
Agency: BBDO / New York + Biscuit Filmworks / New York Client: THINX Category: Brand Voice
Points: 10.0
The Pledge for Paternity Leave
Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ Client: Unilever/Dove Men+Care Category: Brand Voice
Points: 10.0
The Cure for Chinese Restaurant Syndrome
Agency: Edelman / New York Client: Ajinomoto Category: Media Relations
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Events & Experiential
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Events & Experiential
Points: 2.0
The Bell: A Taco Bell Hotel and Resort
Agency: United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine Client: Taco Bell Category: Events & Experiential
Points: 2.0
Only on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Events & Experiential
Points: 2.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Community Building
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Community Building
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Community Building
Points: 2.0
Mutts4Trucks
Agency: BBDO / New York + BBDO Studios / New York Client: Mars Petcare: Pedigree/Mobil Delvac Category: Community Building
Points: 2.0
The Pledge for Paternity Leave
Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ Client: Unilever/Dove Men+Care Category: Community Building
Points: 2.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Community Building
Points: 2.0
Delivering Hope
Agency: MRM//McCann / New York Client: United States Postal Service Category: Brand Voice
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Brand Voice
Points: 2.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Brand Voice
Points: 2.0
Love Calls Back
Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Brand Voice
Points: 2.0
All Together Cereal
Agency: Leo Burnett / Chicago Client: Kellogg's Category: Brand Voice
Points: 2.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Reputation Management
Points: 2.0
The Cure for Chinese Restaurant Syndrome
Agency: Edelman / New York Client: Ajinomoto Category: Reputation Management
Points: 2.0
Beauty Mark
Agency: Digitas / Boston + CVS Health / Boston + Endeavor / New York Client: CVS Health Category: Reputation Management
Points: 2.0
Delivering Hope
Agency: MRM//McCann / New York Client: United States Postal Service Category: Current Event Response
Points: 2.0
Wrangler On My Booty
Agency: Wrangler Jeans / New York + Mother / New York Client: Wrangler Jeans Category: Current Event Response
Points: 2.0
Stop Lunch Shaming
Agency: Chobani / New York Client: Chobani Category: Current Event Response
Points: 2.0
Ugly Gerry
Agency: Leo Burnett / Chicago Client: RepresentUs Category: Current Event Response
Points: 2.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Current Event Response
Points: 2.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated PR Campaign
Points: 2.0
The Crash Sale
Agency: Edelman / New York + eBay / San Jose Client: eBay Category: Integrated PR Campaign
Points: 2.0
She's in Business
Agency: Weber Shandwick / Chicago + DOVE Chocolate / Newark Client: DOVE Chocolate Category: Integrated PR Campaign
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Public Relations
Points: 2.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Innovation in Public Relations
Points: 2.0
Delivering Hope
Agency: MRM//McCann / New York Client: United States Postal Service Category: Media Relations
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Media Relations
Points: 2.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Media Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Events & Experiential
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Spotify
Title:
#SpotifyWrapped
Category:
Brand Voice
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Current Event Response
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
HBO
Title:
For The Throne
Category:
Co-Promotions
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Public Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Media Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Community Building
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Brand Voice
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Changing the Game
Category:
Reputation Management
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Integrated PR Campaign
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne
Category:
Integrated PR Campaign
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated PR Campaign
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
Columbia Journalism Review
Title:
Covering Climate Now
Category:
Media Relations
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
Verizon
Title:
Love Calls Back
Category:
Community Building
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
THINX
Title:
MENstruation
Category:
Brand Voice
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
Unilever/Dove Men+Care
Title:
The Pledge for Paternity Leave
Category:
Brand Voice
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
Ajinomoto
Title:
The Cure for Chinese Restaurant Syndrome
Category:
Media Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Taco Bell
Title:
The Bell: A Taco Bell Hotel and Resort
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Airbnb
Title:
Only on Airbnb
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Mars Petcare: Pedigree/Mobil Delvac
Title:
Mutts4Trucks
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Unilever/Dove Men+Care
Title:
The Pledge for Paternity Leave
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Verizon
Title:
Love Calls Back
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Kellogg's
Title:
All Together Cereal
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Ajinomoto
Title:
The Cure for Chinese Restaurant Syndrome
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
CVS Health
Title:
Beauty Mark
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Current Event Response
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Wrangler Jeans
Title:
Wrangler On My Booty
Category:
Current Event Response
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Current Event Response
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Current Event Response
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Current Event Response
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Mercedes Benz USA
Title:
No Limits
Category:
Co-Promotions
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Integrated PR Campaign
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
eBay
Title:
The Crash Sale
Category:
Integrated PR Campaign
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
DOVE Chocolate
Title:
She's in Business
Category:
Integrated PR Campaign
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Public Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Innovation in Public Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Media Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Media Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
