The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


North America

Client

Title

Category

Award

Points

Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Media Relations Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Media Relations Points: 25.0
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Events & Experiential Points: 25.0
#SpotifyWrapped Agency: Spotify In-House / New York Client: Spotify Category: Brand Voice Points: 25.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Current Event Response Points: 25.0
For The Throne Agency: Droga5 / New York Client: HBO Category: Co-Promotions Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Public Relations Points: 25.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Community Building Points: 15.0
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Brand Voice Points: 15.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Reputation Management Points: 15.0
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Integrated PR Campaign Points: 15.0
For The Throne Agency: Droga5 / New York Client: HBO Category: Integrated PR Campaign Points: 15.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated PR Campaign Points: 15.0
Covering Climate Now Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York Client: Columbia Journalism Review Category: Media Relations Points: 10.0
Love Calls Back Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Community Building Points: 10.0
MENstruation Agency: BBDO / New York + Biscuit Filmworks / New York Client: THINX Category: Brand Voice Points: 10.0
The Pledge for Paternity Leave Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ Client: Unilever/Dove Men+Care Category: Brand Voice Points: 10.0
Delivering Hope Agency: MRM//McCann / New York Client: United States Postal Service Category: Media Relations Points: 2.0
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Media Relations Points: 2.0
The Cure for Chinese Restaurant Syndrome Agency: Edelman / New York Client: Ajinomoto Category: Media Relations Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Events & Experiential Points: 2.0
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Events & Experiential Points: 2.0
The Bell: A Taco Bell Hotel and Resort Agency: United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine Client: Taco Bell Category: Events & Experiential Points: 2.0
Only on Airbnb Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Events & Experiential Points: 2.0
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Community Building Points: 2.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Community Building Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Community Building Points: 2.0
Mutts4Trucks Agency: BBDO / New York + BBDO Studios / New York Client: Mars Petcare: Pedigree/Mobil Delvac Category: Community Building Points: 2.0
The Pledge for Paternity Leave Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ Client: Unilever/Dove Men+Care Category: Community Building Points: 2.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Community Building Points: 2.0
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Community Building Points: 2.0
Delivering Hope Agency: MRM//McCann / New York Client: United States Postal Service Category: Brand Voice Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Brand Voice Points: 2.0
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Brand Voice Points: 2.0
Love Calls Back Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Brand Voice Points: 2.0
All Together Cereal Agency: Leo Burnett / Chicago Client: Kellogg's Category: Brand Voice Points: 2.0
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Reputation Management Points: 2.0
The Cure for Chinese Restaurant Syndrome Agency: Edelman / New York Client: Ajinomoto Category: Reputation Management Points: 2.0
Beauty Mark Agency: Digitas / Boston + CVS Health / Boston + Endeavor / New York Client: CVS Health Category: Reputation Management Points: 2.0
Delivering Hope Agency: MRM//McCann / New York Client: United States Postal Service Category: Current Event Response Points: 2.0
Wrangler On My Booty Agency: Wrangler Jeans / New York, NY + Mother New York / New York, NY Client: Wrangler Jeans Category: Current Event Response Points: 2.0
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Current Event Response Points: 2.0
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: Current Event Response Points: 2.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Current Event Response Points: 2.0
No Limits Agency: R/GA / New York Client: Mercedes Benz USA Category: Co-Promotions Points: 2.0
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated PR Campaign Points: 2.0
The Crash Sale Agency: Edelman / New York + eBay / San Jose Client: eBay Category: Integrated PR Campaign Points: 2.0
She's in Business Agency: Weber Shandwick / Chicago + DOVE Chocolate / Newark Client: DOVE Chocolate Category: Integrated PR Campaign Points: 2.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Public Relations Points: 2.0
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Innovation in Public Relations Points: 2.0

Sandy Hook Promise

Back to School Essentials

Media Relations

2020 Public Relations Gold Pencil

25.0

Burger King

Moldy Whopper

Media Relations

2020 Public Relations Gold Pencil

25.0

HBO

For The Throne: Bleed

Events & Experiential

2020 Public Relations Gold Pencil

25.0

Spotify

#SpotifyWrapped

Brand Voice

2020 Public Relations Gold Pencil

25.0

Sandy Hook Promise

Back to School Essentials

Current Event Response

2020 Public Relations Gold Pencil

25.0

HBO

For The Throne

Co-Promotions

2020 Public Relations Gold Pencil

25.0

Burger King

Moldy Whopper

Innovation in Public Relations

2020 Public Relations Gold Pencil

25.0

Black & Abroad

Go Back To Africa

Community Building

2020 Public Relations Silver Pencil

15.0

Chobani

Stop Lunch Shaming

Brand Voice

2020 Public Relations Silver Pencil

15.0

Microsoft

Changing the Game

Reputation Management

2020 Public Relations Silver Pencil

15.0

Chobani

Stop Lunch Shaming

Integrated PR Campaign

2020 Public Relations Silver Pencil

15.0

HBO

For The Throne

Integrated PR Campaign

2020 Public Relations Silver Pencil

15.0

Burger King

Moldy Whopper

Integrated PR Campaign

2020 Public Relations Silver Pencil

15.0

Columbia Journalism Review

Covering Climate Now

Media Relations

2020 Public Relations Bronze Pencil

10.0

Verizon

Love Calls Back

Community Building

2020 Public Relations Bronze Pencil

10.0

THINX

MENstruation

Brand Voice

2020 Public Relations Bronze Pencil

10.0

Unilever/Dove Men+Care

The Pledge for Paternity Leave

Brand Voice

2020 Public Relations Bronze Pencil

10.0

United States Postal Service

Delivering Hope

Media Relations

2020 Public Relations Merit Award

2.0

Monica Lewinsky

The Epidemic

Media Relations

2020 Public Relations Merit Award

2.0

Ajinomoto

The Cure for Chinese Restaurant Syndrome

Media Relations

2020 Public Relations Merit Award

2.0

March For Our Lives

Generation Lockdown

Events & Experiential

2020 Public Relations Merit Award

2.0

Santander Bank

In Someone Else's Shoes

Events & Experiential

2020 Public Relations Merit Award

2.0

Taco Bell

The Bell: A Taco Bell Hotel and Resort

Events & Experiential

2020 Public Relations Merit Award

2.0

Airbnb

Only on Airbnb

Events & Experiential

2020 Public Relations Merit Award

2.0

Aspen Institute's Project Play

Don't Retire, Kid

Community Building

2020 Public Relations Merit Award

2.0

Donate Life California

Second Chances

Community Building

2020 Public Relations Merit Award

2.0

Microsoft

Changing the Game

Community Building

2020 Public Relations Merit Award

2.0

Mars Petcare: Pedigree/Mobil Delvac

Mutts4Trucks

Community Building

2020 Public Relations Merit Award

2.0

Unilever/Dove Men+Care

The Pledge for Paternity Leave

Community Building

2020 Public Relations Merit Award

2.0

Miller Lite

Cantroller

Community Building

2020 Public Relations Merit Award

2.0

HBO

For The Throne: Bleed

Community Building

2020 Public Relations Merit Award

2.0

United States Postal Service

Delivering Hope

Brand Voice

2020 Public Relations Merit Award

2.0

March For Our Lives

Generation Lockdown

Brand Voice

2020 Public Relations Merit Award

2.0

Verizon

The Team That Wouldn't Be Here

Brand Voice

2020 Public Relations Merit Award

2.0

Verizon

Love Calls Back

Brand Voice

2020 Public Relations Merit Award

2.0

Kellogg's

All Together Cereal

Brand Voice

2020 Public Relations Merit Award

2.0

Verizon

The Team That Wouldn't Be Here

Reputation Management

2020 Public Relations Merit Award

2.0

Ajinomoto

The Cure for Chinese Restaurant Syndrome

Reputation Management

2020 Public Relations Merit Award

2.0

CVS Health

Beauty Mark

Reputation Management

2020 Public Relations Merit Award

2.0

United States Postal Service

Delivering Hope

Current Event Response

2020 Public Relations Merit Award

2.0

Wrangler Jeans

Wrangler On My Booty

Current Event Response

2020 Public Relations Merit Award

2.0

Chobani

Stop Lunch Shaming

Current Event Response

2020 Public Relations Merit Award

2.0

RepresentUs

Ugly Gerry

Current Event Response

2020 Public Relations Merit Award

2.0

Black & Abroad

Go Back To Africa

Current Event Response

2020 Public Relations Merit Award

2.0

Mercedes Benz USA

No Limits

Co-Promotions

2020 Public Relations Merit Award

2.0

Verizon

The Team That Wouldn't Be Here

Integrated PR Campaign

2020 Public Relations Merit Award

2.0

eBay

The Crash Sale

Integrated PR Campaign

2020 Public Relations Merit Award

2.0

DOVE Chocolate

She's in Business

Integrated PR Campaign

2020 Public Relations Merit Award

2.0

Donate Life California

Second Chances

Innovation in Public Relations

2020 Public Relations Merit Award

2.0

Regent Park School of Music

Parkscapes

Innovation in Public Relations

2020 Public Relations Merit Award

2.0

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