The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


North America

Client

Title

Category

Award

Points

Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing Points: 75.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Products Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness Points: 25.0
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Web & Mobile Points: 15.0
Smells Like Inequality Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Digital / Social Media Points: 15.0
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Use of Technology Points: 15.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Out of Home / Health & Wellness Points: 15.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Public Relations Points: 15.0
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Innovation in Health & Wellness Points: 15.0
5B Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles Client: Johnson & Johnson Category: Branded Content Points: 10.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Immersive / Events Points: 10.0
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Products Points: 10.0
One Word Agency: AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba Client: The Learning Corp Category: Film / Pharma Points: 10.0
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Digital / Web & Mobile Points: 10.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital / Social Media Points: 10.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Public Relations Points: 10.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Branded Content Points: 2.0
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Branded Content Points: 2.0
It's OK Agency: Wieden+Kennedy / New York + HBO / New York Client: HBO Category: Branded Content Points: 2.0
The Crossing Fence Agency: Lg2 / Québec + BLVD / Montréal + Touché! / Montréal Client: Société de l'assurance automobile du Québec Category: Experiential / Immersive / Events Points: 2.0
Get Up Alarm Clock Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Experiential / Immersive / Events Points: 2.0
Smells Like Inequality Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Products Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging Points: 2.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Direct Marketing Points: 2.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Direct Marketing Points: 2.0
MENstruation Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Film / Health & Wellness Points: 2.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Film / Health & Wellness Points: 2.0
1 minute 46 seconds Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo Client: Hospital Leforte Category: Film / Health & Wellness Points: 2.0
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Film / Health & Wellness Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Film / Health & Wellness Points: 2.0
Rowan's Law The Risk Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto Client: Government of Ontario Category: Film / Health & Wellness Points: 2.0
This Watch Tells Time Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / LA Client: Apple Category: Film / Health & Wellness Points: 2.0
SickKids VS - This Is Why Agency: Cossette / Toronto + Scouts Honour / Toronto Client: SickKids Foundation Category: Film / Health & Wellness Points: 2.0
Theraflu-Tracker Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México Client: GSK Category: Digital / Use of Technology Points: 2.0
Get Up Alarm Clock Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Digital / Use of Technology Points: 2.0
TOILET BOOKS Agency: AREA 23, An FCB Health Network Company / New York Client: Synergy Pharmaceuticals Category: Print / Pharma Points: 2.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Health & Wellness Points: 2.0
Buckley's 100 Years of Awful Taste Campaign Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Out of Home / Pharma Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Public Relations Points: 2.0
The HIV+ Episodes Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Public Relations Points: 2.0
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Public Relations Points: 2.0
Buckley's 100 Years of Awful Taste Campaign Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Integrated Branding Points: 2.0
Rowan's Law The Risk Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto Client: Government of Ontario Category: Integrated Branding Points: 2.0

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

2020 Health, Wellness & Pharma Gold Pencil

75.0

Microsoft

Changing the Game

Products

2020 Health, Wellness & Pharma Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Digital / Use of Technology

2020 Health, Wellness & Pharma Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

25.0

Wavio

See Sound

Digital / Web & Mobile

2020 Health, Wellness & Pharma Silver Pencil

15.0

Canadian Women's Foundation

Smells Like Inequality

Digital / Social Media

2020 Health, Wellness & Pharma Silver Pencil

15.0

Wavio

See Sound

Digital / Use of Technology

2020 Health, Wellness & Pharma Silver Pencil

15.0

Donate Life California

Second Chances

Out of Home / Health & Wellness

2020 Health, Wellness & Pharma Silver Pencil

15.0

Donate Life California

Second Chances

Public Relations

2020 Health, Wellness & Pharma Silver Pencil

15.0

Wavio

See Sound

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Silver Pencil

15.0

Johnson & Johnson

5B

Branded Content

2020 Health, Wellness & Pharma Bronze Pencil

10.0

Mumbai Police

The Punishing Signal

Experiential / Immersive / Events

2020 Health, Wellness & Pharma Bronze Pencil

10.0

Wavio

See Sound

Products

2020 Health, Wellness & Pharma Bronze Pencil

10.0

The Learning Corp

One Word

Film / Pharma

2020 Health, Wellness & Pharma Bronze Pencil

10.0

Monica Lewinsky

The Epidemic

Digital / Web & Mobile

2020 Health, Wellness & Pharma Bronze Pencil

10.0

March For Our Lives

Generation Lockdown

Digital / Social Media

2020 Health, Wellness & Pharma Bronze Pencil

10.0

Mumbai Police

The Punishing Signal

Public Relations

2020 Health, Wellness & Pharma Bronze Pencil

10.0

Sandy Hook Promise

Back to School Essentials

Branded Content

2020 Health, Wellness & Pharma Merit Award

2.0

Monica Lewinsky

The Epidemic

Branded Content

2020 Health, Wellness & Pharma Merit Award

2.0

HBO

It's OK

Branded Content

2020 Health, Wellness & Pharma Merit Award

2.0

Société de l'assurance automobile du Québec

The Crossing Fence

Experiential / Immersive / Events

2020 Health, Wellness & Pharma Merit Award

2.0

Eli Lilly

Get Up Alarm Clock

Experiential / Immersive / Events

2020 Health, Wellness & Pharma Merit Award

2.0

Canadian Women's Foundation

Smells Like Inequality

Products

2020 Health, Wellness & Pharma Merit Award

2.0

Microsoft

Changing the Game

Packaging

2020 Health, Wellness & Pharma Merit Award

2.0

Donate Life California

Second Chances

Direct Marketing

2020 Health, Wellness & Pharma Merit Award

2.0

Mumbai Police

The Punishing Signal

Direct Marketing

2020 Health, Wellness & Pharma Merit Award

2.0

THINX

MENstruation

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Sandy Hook Promise

Back to School Essentials

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Hospital Leforte

1 minute 46 seconds

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Monica Lewinsky

The Epidemic

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

March For Our Lives

Generation Lockdown

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Government of Ontario

Rowan's Law The Risk

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Apple

This Watch Tells Time

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

SickKids Foundation

SickKids VS - This Is Why

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

GSK

Theraflu-Tracker

Digital / Use of Technology

2020 Health, Wellness & Pharma Merit Award

2.0

Eli Lilly

Get Up Alarm Clock

Digital / Use of Technology

2020 Health, Wellness & Pharma Merit Award

2.0

Synergy Pharmaceuticals

TOILET BOOKS

Print / Pharma

2020 Health, Wellness & Pharma Merit Award

2.0

Mumbai Police

The Punishing Signal

Out of Home / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

GSK Canada

Buckley's 100 Years of Awful Taste Campaign

Out of Home / Pharma

2020 Health, Wellness & Pharma Merit Award

2.0

March For Our Lives

Generation Lockdown

Public Relations

2020 Health, Wellness & Pharma Merit Award

2.0

Casey House

The HIV+ Episodes

Public Relations

2020 Health, Wellness & Pharma Merit Award

2.0

HBO

For The Throne: Bleed

Public Relations

2020 Health, Wellness & Pharma Merit Award

2.0

GSK Canada

Buckley's 100 Years of Awful Taste Campaign

Integrated Branding

2020 Health, Wellness & Pharma Merit Award

2.0

Government of Ontario

Rowan's Law The Risk

Integrated Branding

2020 Health, Wellness & Pharma Merit Award

2.0

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