The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Points: 50.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Products
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
Points: 25.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Web & Mobile
Points: 15.0
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Digital / Social Media
Points: 15.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Use of Technology
Points: 15.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Out of Home / Health & Wellness
Points: 15.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Public Relations
Points: 15.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Innovation in Health & Wellness
Points: 15.0
5B
Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles Client: Johnson & Johnson Category: Branded Content
Points: 10.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Immersive / Events
Points: 10.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Products
Points: 10.0
One Word
Agency: AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba Client: The Learning Corp Category: Film / Pharma
Points: 10.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Digital / Web & Mobile
Points: 10.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital / Social Media
Points: 10.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Public Relations
Points: 10.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Branded Content
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Branded Content
Points: 2.0
It's OK
Agency: Wieden+Kennedy / New York + HBO / New York Client: HBO Category: Branded Content
Points: 2.0
The Crossing Fence
Agency: Lg2 / Québec + BLVD / Montréal + Touché! / Montréal Client: Société de l'assurance automobile du Québec Category: Experiential / Immersive / Events
Points: 2.0
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Experiential / Immersive / Events
Points: 2.0
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Products
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Direct Marketing
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Direct Marketing
Points: 2.0
MENstruation
Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Film / Health & Wellness
Points: 2.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Film / Health & Wellness
Points: 2.0
1 minute 46 seconds
Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo Client: Hospital Leforte Category: Film / Health & Wellness
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Film / Health & Wellness
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Film / Health & Wellness
Points: 2.0
Rowan's Law The Risk
Agency: Rethink + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto Client: Government of Ontario Category: Film / Health & Wellness
Points: 2.0
This Watch Tells Time
Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / LA Client: Apple Category: Film / Health & Wellness
Points: 2.0
SickKids VS - This Is Why
Agency: Cossette / Toronto + Scouts Honour / Toronto Client: SickKids Foundation Category: Film / Health & Wellness
Points: 2.0
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México Client: GSK Category: Digital / Use of Technology
Points: 2.0
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Digital / Use of Technology
Points: 2.0
TOILET BOOKS
Agency: AREA 23, An FCB Health Network Company / New York Client: Synergy Pharmaceuticals Category: Print / Pharma
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Health & Wellness
Points: 2.0
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Out of Home / Pharma
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Public Relations
Points: 2.0
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Public Relations
Points: 2.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Public Relations
Points: 2.0
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Integrated Campaign
Points: 2.0
Rowan's Law The Risk
Agency: Rethink + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto Client: Government of Ontario Category: Integrated Campaign
Points: 2.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Best of Discipline Pencil
Points:
50.0
Client:
Microsoft
Title:
Changing the Game
Category:
Products
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Wavio
Title:
See Sound
Category:
Digital / Web & Mobile
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Digital / Social Media
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Wavio
Title:
See Sound
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Donate Life California
Title:
Second Chances
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Donate Life California
Title:
Second Chances
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Wavio
Title:
See Sound
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Johnson & Johnson
Title:
5B
Category:
Branded Content
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential / Immersive / Events
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Wavio
Title:
See Sound
Category:
Products
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
The Learning Corp
Title:
One Word
Category:
Film / Pharma
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Digital / Web & Mobile
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Digital / Social Media
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Branded Content
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Branded Content
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
HBO
Title:
It's OK
Category:
Branded Content
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Société de l'assurance automobile du Québec
Title:
The Crossing Fence
Category:
Experiential / Immersive / Events
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Eli Lilly
Title:
Get Up Alarm Clock
Category:
Experiential / Immersive / Events
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Products
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
THINX
Title:
MENstruation
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Hospital Leforte
Title:
1 minute 46 seconds
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Government of Ontario
Title:
Rowan's Law The Risk
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Apple
Title:
This Watch Tells Time
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids VS - This Is Why
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GSK
Title:
Theraflu-Tracker
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Eli Lilly
Title:
Get Up Alarm Clock
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Synergy Pharmaceuticals
Title:
TOILET BOOKS
Category:
Print / Pharma
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GSK Canada
Title:
Buckley's 100 Years of Awful Taste Campaign
Category:
Out of Home / Pharma
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GSK Canada
Title:
Buckley's 100 Years of Awful Taste Campaign
Category:
Integrated Campaign
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0