The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


North America

Client

Title

Category

Award

Points

Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Short Form Video / Single Points: 25.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Short Form Video / Single Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Short Form Video / Single Points: 25.0
5B Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles Client: Johnson & Johnson Category: Full Length Video / Single Points: 25.0
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Audio Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Games / Digital & Physical Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Experiential / Live Events Points: 25.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft / Art Direction Points: 25.0
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto Client: The Dalí Museum Category: Craft / Use of Technology Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Branded Entertainment Points: 25.0
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Innovation in Branded Entertainment Points: 25.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Branded Entertainment Points: 25.0
Runaway Train 25 Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Music Videos Points: 15.0
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Experiential / Brand Installations Points: 15.0
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Experiential / Live Events Points: 15.0
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Branded Entertainment Points: 15.0
Next Episode Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York Client: Old Spice Category: Short Form Video / Single Points: 10.0
Railroad Ties Agency: Weber Shandwick / New York Client: Ancestry Category: Full Length Video / Single Points: 10.0
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Mobile Apps Points: 10.0
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential / Brand Installations Points: 10.0
For The Throne Agency: Droga5 / New York Client: HBO Category: Innovation in Branded Entertainment Points: 10.0
MENstruation Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Short Form Video / Single Points: 2.0
The Underdogs Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles Client: Apple Category: Short Form Video / Single Points: 2.0
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Short Form Video / Campaign / Series / Episodic Points: 2.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Short Form Video / Campaign / Series / Episodic Points: 2.0
Backstories Agency: Wieden+Kennedy / New York + HBO / New York Client: HBO Category: Short Form Video / Campaign / Series / Episodic Points: 2.0
SEVEN MOTHERS Agency: m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City Client: Pyer Moss Category: Long Form Video / Single Points: 2.0
#MoviePosterMovie In The Time It Takes To GetThere Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose Client: Adobe Students Category: Long Form Video / Single Points: 2.0
Caught on Camera Agency: Apple / Cupertino + Imposter / LA Client: Apple Category: Long Form Video / Single Points: 2.0
Losing Friends Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Long Form Video / Single Points: 2.0
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Long Form Video / Campaign / Series / Episodic Points: 2.0
The HIV+ Episodes Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Long Form Video / Campaign / Series / Episodic Points: 2.0
Out of the Shadows Agency: Courageous Studios / New York, NY + Procter & Gamble / Cincinnati, OH Client: P&G Category: Full Length Video / Single Points: 2.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Live Webcast Points: 2.0
I Found You / Nilda's Story Agency: Park Pictures LLC / New York Client: Benny Blanco, Calvin Harris & Miguel Category: Music Videos Points: 2.0
Pantene Home for the Holidays Agency: GREY / New York + TOWNHOUSE / New York + PANTENE / Cincinnati Client: Procter & Gamble Category: Music Videos Points: 2.0
Better Days Agency: Goodby Silverstein & Partners / San Francisco Client: One Medical Category: Audio Points: 2.0
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Games / Digital & Physical Points: 2.0
The Real Cost - One Leaves Agency: FCB NY / New York + Initiative / New York Client: FDA Category: Games / Digital & Physical Points: 2.0
Remembrance Island Agency: Wunderman Thompson / Toronto Client: The Royal Canadian Legion Category: Games / Digital & Physical Points: 2.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Games / Digital & Physical Points: 2.0
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Experiential / Brand Installations Points: 2.0
The Impactful Reminder Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations Points: 2.0
The Runaway Pub Agency: VMLY&R / New York + New Balance / UK Client: New Balance Category: Experiential / Brand Installations Points: 2.0
Scoops Ahoy: Operation Scoop Snoop Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles Client: Baskin-Robbins Category: Experiential / Brand Installations Points: 2.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Brand Installations Points: 2.0
3D Activist Agency: Alma DDB / Miami Client: Change the Ref Category: Experiential / Live Events Points: 2.0
Next 100 Agency: 72andSunny / Los Angeles + National Football League / New York + Prettybird / Los Angeles Client: National Football League Category: Experiential / Live Events Points: 2.0
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 2.0

March For Our Lives

Generation Lockdown

Short Form Video / Single

2020 Branded Entertainment Gold Pencil

25.0

Sandy Hook Promise

Back to School Essentials

Short Form Video / Single

2020 Branded Entertainment Gold Pencil

25.0

Apple

Bounce

Short Form Video / Single

2020 Branded Entertainment Gold Pencil

25.0

Johnson & Johnson

5B

Full Length Video / Single

2020 Branded Entertainment Gold Pencil

25.0

Regent Park School of Music

Parkscapes

Audio

2020 Branded Entertainment Gold Pencil

25.0

Microsoft

Changing the Game

Games / Digital & Physical

2020 Branded Entertainment Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Experiential / Live Events

2020 Branded Entertainment Gold Pencil

25.0

Burger King

Stevenage Challenge

User-Generated Content

2020 Branded Entertainment Gold Pencil

25.0

Apple

Bounce

Craft / Art Direction

2020 Branded Entertainment Gold Pencil

25.0

The Dalí Museum

Dalí Lives

Craft / Use of Technology

2020 Branded Entertainment Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Regent Park School of Music

Parkscapes

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Burger King

Stevenage Challenge

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

National Center For Missing & Exploited Children

Runaway Train 25

Music Videos

2020 Branded Entertainment Silver Pencil

15.0

HBO

For The Throne: Bleed

Experiential / Brand Installations

2020 Branded Entertainment Silver Pencil

15.0

HBO

For The Throne: Bleed

Experiential / Live Events

2020 Branded Entertainment Silver Pencil

15.0

Tinder

Swipe Night

Innovation in Branded Entertainment

2020 Branded Entertainment Silver Pencil

15.0

Old Spice

Next Episode

Short Form Video / Single

2020 Branded Entertainment Bronze Pencil

10.0

Ancestry

Railroad Ties

Full Length Video / Single

2020 Branded Entertainment Bronze Pencil

10.0

JFK Presidential Library and Museum

JFK Moonshot

Mobile Apps

2020 Branded Entertainment Bronze Pencil

10.0

Santander Bank

In Someone Else's Shoes

Experiential / Brand Installations

2020 Branded Entertainment Bronze Pencil

10.0

HBO

For The Throne

Innovation in Branded Entertainment

2020 Branded Entertainment Bronze Pencil

10.0

THINX

MENstruation

Short Form Video / Single

2020 Branded Entertainment Merit Award

2.0

Apple

The Underdogs

Short Form Video / Single

2020 Branded Entertainment Merit Award

2.0

Verizon

The Team That Wouldn't Be Here

Short Form Video / Campaign / Series / Episodic

2020 Branded Entertainment Merit Award

2.0

Procter & Gamble - Tide

Laundry Night

Short Form Video / Campaign / Series / Episodic

2020 Branded Entertainment Merit Award

2.0

HBO

Backstories

Short Form Video / Campaign / Series / Episodic

2020 Branded Entertainment Merit Award

2.0

Pyer Moss

SEVEN MOTHERS

Long Form Video / Single

2020 Branded Entertainment Merit Award

2.0

Adobe Students

#MoviePosterMovie In The Time It Takes To GetThere

Long Form Video / Single

2020 Branded Entertainment Merit Award

2.0

Apple

Caught on Camera

Long Form Video / Single

2020 Branded Entertainment Merit Award

2.0

Casey House

Losing Friends

Long Form Video / Single

2020 Branded Entertainment Merit Award

2.0

Tinder

Swipe Night

Long Form Video / Campaign / Series / Episodic

2020 Branded Entertainment Merit Award

2.0

Casey House

The HIV+ Episodes

Long Form Video / Campaign / Series / Episodic

2020 Branded Entertainment Merit Award

2.0

P&G

Out of the Shadows

Full Length Video / Single

2020 Branded Entertainment Merit Award

2.0

Miller Lite

Cantroller

Live Webcast

2020 Branded Entertainment Merit Award

2.0

Benny Blanco, Calvin Harris & Miguel

I Found You / Nilda's Story

Music Videos

2020 Branded Entertainment Merit Award

2.0

Procter & Gamble

Pantene Home for the Holidays

Music Videos

2020 Branded Entertainment Merit Award

2.0

One Medical

Better Days

Audio

2020 Branded Entertainment Merit Award

2.0

Lockheed Martin

Think Inside The Box

Games / Digital & Physical

2020 Branded Entertainment Merit Award

2.0

FDA

The Real Cost - One Leaves

Games / Digital & Physical

2020 Branded Entertainment Merit Award

2.0

The Royal Canadian Legion

Remembrance Island

Games / Digital & Physical

2020 Branded Entertainment Merit Award

2.0

Miller Lite

Cantroller

Games / Digital & Physical

2020 Branded Entertainment Merit Award

2.0

Lockheed Martin

Think Inside The Box

Experiential / Brand Installations

2020 Branded Entertainment Merit Award

2.0

Vision Zero Project and the City of Montreal

The Impactful Reminder

Experiential / Brand Installations

2020 Branded Entertainment Merit Award

2.0

New Balance

The Runaway Pub

Experiential / Brand Installations

2020 Branded Entertainment Merit Award

2.0

Baskin-Robbins

Scoops Ahoy: Operation Scoop Snoop

Experiential / Brand Installations

2020 Branded Entertainment Merit Award

2.0

Mumbai Police

The Punishing Signal

Experiential / Brand Installations

2020 Branded Entertainment Merit Award

2.0

Change the Ref

3D Activist

Experiential / Live Events

2020 Branded Entertainment Merit Award

2.0

National Football League

Next 100

Experiential / Live Events

2020 Branded Entertainment Merit Award

2.0

JFK Presidential Library and Museum

JFK Moonshot

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Branded Entertainment Merit Award

2.0

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