The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Branded Entertainment
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Short Form Video / Single
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Short Form Video / Single
Points: 25.0
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Short Form Video / Single
Points: 25.0
5B
Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles Client: Johnson & Johnson Category: Full Length Video / Single
Points: 25.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Audio
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Games / Digital & Physical
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Experiential / Live Events
Points: 25.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content
Points: 25.0
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft / Art Direction
Points: 25.0
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto Client: The Dalí Museum Category: Craft / Use of Technology
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Branded Entertainment
Points: 25.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Innovation in Branded Entertainment
Points: 25.0
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Music Videos
Points: 15.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Experiential / Brand Installations
Points: 15.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Experiential / Live Events
Points: 15.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Branded Entertainment
Points: 15.0
For The Throne
Agency: Droga5 / New York Client: HBO Category: Innovation in Branded Entertainment
Points: 10.0
Next Episode
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York Client: Old Spice Category: Short Form Video / Single
Points: 10.0
Railroad Ties
Agency: Weber Shandwick / New York Client: Ancestry Category: Full Length Video / Single
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Mobile Apps
Points: 10.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential / Brand Installations
Points: 10.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Branded Entertainment
Points: 2.0
e.l.f. #eyeslipsface TikTok Campaign
Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA Client: e.l.f. Cosmetics Category: Innovation in Branded Entertainment
Points: 2.0
MENstruation
Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Short Form Video / Single
Points: 2.0
The Underdogs
Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles Client: Apple Category: Short Form Video / Single
Points: 2.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Short Form Video / Campaign / Series / Episodic
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Short Form Video / Campaign / Series / Episodic
Points: 2.0
Backstories
Agency: Wieden+Kennedy / New York + HBO / New York Client: HBO Category: Short Form Video / Campaign / Series / Episodic
Points: 2.0
SEVEN MOTHERS
Agency: m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City Client: Pyer Moss Category: Long Form Video / Single
Points: 2.0
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose Client: Adobe Students Category: Long Form Video / Single
Points: 2.0
Caught on Camera
Agency: Apple / Cupertino + Imposter / LA Client: Apple Category: Long Form Video / Single
Points: 2.0
Losing Friends
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Long Form Video / Single
Points: 2.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Long Form Video / Campaign / Series / Episodic
Points: 2.0
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Long Form Video / Campaign / Series / Episodic
Points: 2.0
Out of the Shadows
Agency: Courageous Studios / New York, NY + Procter & Gamble / Cincinnati, OH Client: P&G Category: Full Length Video / Single
Points: 2.0
I Found You / Nilda's Story
Agency: Park Pictures LLC / New York Client: Benny Blanco, Calvin Harris & Miguel Category: Music Videos
Points: 2.0
Pantene Home for the Holidays
Agency: GREY / New York + TOWNHOUSE / New York + PANTENE / Cincinnati Client: Procter & Gamble Category: Music Videos
Points: 2.0
Better Days
Agency: Goodby Silverstein & Partners / San Francisco Client: One Medical Category: Audio
Points: 2.0
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Games / Digital & Physical
Points: 2.0
The Real Cost - One Leaves
Agency: FCB NY / New York + Initiative / New York Client: FDA Category: Games / Digital & Physical
Points: 2.0
Remembrance Island
Agency: Wunderman Thompson / Toronto Client: The Royal Canadian Legion Category: Games / Digital & Physical
Points: 2.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Games / Digital & Physical
Points: 2.0
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Experiential / Brand Installations
Points: 2.0
The Impactful Reminder
Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
Points: 2.0
The Runaway Pub
Agency: VMLY&R / New York + New Balance / UK Client: New Balance Category: Experiential / Brand Installations
Points: 2.0
Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles Client: Baskin-Robbins Category: Experiential / Brand Installations
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Brand Installations
Points: 2.0
3D Activist
Agency: Alma DDB / Miami Client: Change the Ref Category: Experiential / Live Events
Points: 2.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Bounce
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Johnson & Johnson
Title:
5B
Category:
Full Length Video / Single
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Audio
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
User-Generated Content
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Bounce
Category:
Craft / Art Direction
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Craft / Use of Technology
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
National Center For Missing & Exploited Children
Title:
Runaway Train 25
Category:
Music Videos
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Next Episode
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Ancestry
Title:
Railroad Ties
Category:
Full Length Video / Single
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Mobile Apps
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
e.l.f. Cosmetics
Title:
e.l.f. #eyeslipsface TikTok Campaign
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
THINX
Title:
MENstruation
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
The Underdogs
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
HBO
Title:
Backstories
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Pyer Moss
Title:
SEVEN MOTHERS
Category:
Long Form Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Adobe Students
Title:
#MoviePosterMovie In The Time It Takes To GetThere
Category:
Long Form Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Caught on Camera
Category:
Long Form Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Casey House
Title:
Losing Friends
Category:
Long Form Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Tinder
Title:
Swipe Night
Category:
Long Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Long Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
P&G
Title:
Out of the Shadows
Category:
Full Length Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Live Webcast
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Benny Blanco, Calvin Harris & Miguel
Title:
I Found You / Nilda's Story
Category:
Music Videos
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Procter & Gamble
Title:
Pantene Home for the Holidays
Category:
Music Videos
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
One Medical
Title:
Better Days
Category:
Audio
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
FDA
Title:
The Real Cost - One Leaves
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
New Balance
Title:
The Runaway Pub
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Baskin-Robbins
Title:
Scoops Ahoy: Operation Scoop Snoop
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Change the Ref
Title:
3D Activist
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
