The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


North America

Client

Title

Category

Award

Points

For The Throne Agency: Droga5 / New York Client: HBO Category: Creative Effectiveness / Consumer / Brand Points: 25.0
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Creative Effectiveness / Non-Profit / Charity Points: 25.0
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Single Country or Region / Non-Profit / Charity Points: 25.0
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Creative Effectiveness / Non-Profit / Charity Points: 15.0
IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Creative Effectiveness / Consumer / Brand Points: 10.0
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Creative Effectiveness / Consumer / Brand Points: 10.0
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Single Country or Region / Consumer / Brand Points: 10.0
Project #ShowUs Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica Client: Dove Category: Creative Effectiveness / Consumer / Brand Points: 2.0
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Creative Effectiveness / Consumer / Brand Points: 2.0
The Most Undisruptive Radio Ads Agency: GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati Client: P&G Category: Creative Effectiveness / Consumer / Brand Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Creative Effectiveness / Non-Profit / Charity Points: 2.0
Covering Climate Now Agency: TBWA\Chiat\Day / New York + Design By Disruption / New York + Columbia Journalism Review / New York Client: Columbia Journalism Review Category: Creative Effectiveness / Non-Profit / Charity Points: 2.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Creative Effectiveness / Non-Profit / Charity Points: 2.0
#NoKidsInCages Agency: Badger & Winters / New York Client: RAICES Category: Creative Effectiveness / Non-Profit / Charity Points: 2.0
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Single Country or Region / Consumer / Brand Points: 2.0
Twitter Bait Agency: MullenLowe / US Client: Burger King Category: Single Country or Region / Consumer / Brand Points: 2.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Single Country or Region / Consumer / Brand Points: 2.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Single Country or Region / Non-Profit / Charity Points: 2.0
Project #ShowUs Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica Client: Dove Category: Multi-Country or Global / Consumer / Brand Points: 2.0
Samsung Galaxy A - #danceAwesome Agency: R/GA / New York + Wieden+Kennedy / Amsterdam Client: Samsung Electronics Co. Ltd. Category: Multi-Country or Global / Consumer / Brand Points: 2.0

HBO

For The Throne

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Gold Pencil

25.0

Regent Park School of Music

Parkscapes

Creative Effectiveness / Non-Profit / Charity

2020 Creative Effectiveness Gold Pencil

25.0

Regent Park School of Music

Parkscapes

Single Country or Region / Non-Profit / Charity

2020 Creative Effectiveness Gold Pencil

25.0

HBO

For The Throne: Bleed

Creative Effectiveness / Non-Profit / Charity

2020 Creative Effectiveness Silver Pencil

15.0

IKEA Canada

IKEA Bedtime

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Bronze Pencil

10.0

Popeyes Louisiana Kitchen

Chicken Wars

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Bronze Pencil

10.0

Popeyes Louisiana Kitchen

Chicken Wars

Single Country or Region / Consumer / Brand

2020 Creative Effectiveness Bronze Pencil

10.0

Dove

Project #ShowUs

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

SC Johnson - Glade

Scent By

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

P&G

The Most Undisruptive Radio Ads

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

March For Our Lives

Generation Lockdown

Creative Effectiveness / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

Columbia Journalism Review

Covering Climate Now

Creative Effectiveness / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

Mumbai Police

The Punishing Signal

Creative Effectiveness / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

RAICES

#NoKidsInCages

Creative Effectiveness / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

SC Johnson - Glade

Scent By

Single Country or Region / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

Burger King

Twitter Bait

Single Country or Region / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

Procter & Gamble - Tide

Laundry Night

Single Country or Region / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

Mumbai Police

The Punishing Signal

Single Country or Region / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

Dove

Project #ShowUs

Multi-Country or Global / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

Samsung Electronics Co. Ltd.

Samsung Galaxy A - #danceAwesome

Multi-Country or Global / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

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