The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Integrated Branding Campaign
Points: 2.0
Microsoft and Netflix: A Big Strange Partnership
Agency: CMD / Portland + Wasserman Media Group / Los Angeles Client: Microsoft Category: Integrated Branding Campaign
Points: 2.0
Fix The World
Agency: AMV BBDO / London + BBDO / New York Client: Snickers Category: Integrated Branding Campaign
Points: 2.0
It's OK
Agency: Wieden+Kennedy / New York + HBO / New York Client: HBO Category: Integrated Branding Campaign
Points: 2.0
Kentucky Fried Culture
Agency: Wieden+Kennedy / Portland Client: Kentucky Fried Chicken Category: Integrated Branding Campaign
Points: 2.0
Hulu Sellouts x USWNT
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Integrated Branding Campaign
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Points: 2.0
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Points: 2.0
The Most Searched
Agency: Google Brand Studio / San Francisco Client: Google Category: Integrated Branding Campaign
Points: 2.0
The Decade Wrapped
Agency: Spotify In-House / New York Client: Spotify Category: Integrated Branding Campaign
Points: 2.0
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Integrated Branding Campaign
Points: 2.0
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
Points: 2.0
Trapped in Advertising
Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek Client: Pringles Category: Co-Promotions
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Art Direction
Points: 2.0
Advertising Campaign
Agency: john st. / Toronto + Loblaw Companies Limited - no name / Toronto Client: Loblaw Companies Limited - no name Category: Craft / Art Direction
Points: 2.0
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London Client: Snickers Category: Craft / Writing
Points: 2.0
Brandless
Agency: Goodby Silverstein & Partners / San Francisco + RadicalMedia / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles Client: Doritos Category: Innovation in Integrated Branding
Points: 2.0
Scent By
Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Innovation in Integrated Branding
Points: 2.0
For The Throne
Agency: Droga5 / New York Client: HBO Category: Innovation in Integrated Branding
Points: 2.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Integrated Branding
Points: 2.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Microsoft
Title:
Microsoft and Netflix: A Big Strange Partnership
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Snickers
Title:
Fix The World
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
HBO
Title:
It's OK
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Kentucky Fried Chicken
Title:
Kentucky Fried Culture
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Hulu
Title:
Hulu Sellouts x USWNT
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Google
Title:
The Most Searched
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Spotify
Title:
The Decade Wrapped
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Doritos
Title:
Cool Ranch
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Co-Promotions
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Pringles
Title:
Trapped in Advertising
Category:
Co-Promotions
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Loblaw Companies Limited - no name
Title:
Advertising Campaign
Category:
Craft / Art Direction
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Snickers
Title:
Fix The World
Category:
Craft / Writing
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Doritos
Title:
Brandless
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0