The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


North America

Client

Title

Category

Award

Points

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign Points: 150.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Brand Transformation Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Brand Transformation Points: 25.0
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Co-Promotions Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction Points: 25.0
For The Throne Agency: Droga5 / New York Client: HBO Category: Integrated Branding Campaign Points: 15.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Integrated Branding Campaign Points: 15.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Integrated Branding Points: 15.0
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated Branding Campaign Points: 10.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Integrated Branding Campaign Points: 10.0
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Co-Promotions Points: 10.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions Points: 10.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Co-Promotions Points: 10.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Innovation in Integrated Branding Points: 10.0
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Integrated Branding Campaign Points: 2.0
Microsoft and Netflix: A Big Strange Partnership Agency: CMD / Portland + Wasserman Media Group / Los Angeles Client: Microsoft Category: Integrated Branding Campaign Points: 2.0
Fix The World Agency: AMVBBDO / London + BBDO / New York Client: Snickers Category: Integrated Branding Campaign Points: 2.0
It's OK Agency: Wieden+Kennedy / New York + HBO / New York Client: HBO Category: Integrated Branding Campaign Points: 2.0
Kentucky Fried Culture Agency: Wieden+Kennedy / Portland Client: Kentucky Fried Chicken Category: Integrated Branding Campaign Points: 2.0
Hulu Sellouts x USWNT Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Integrated Branding Campaign Points: 2.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign Points: 2.0
Laundry Later Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign Points: 2.0
The Most Searched Agency: Google Brand Studio / San Francisco Client: Google Category: Integrated Branding Campaign Points: 2.0
The Decade Wrapped Agency: Spotify In-House / New York Client: Spotify Category: Integrated Branding Campaign Points: 2.0
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Integrated Branding Campaign Points: 2.0
Laundry Later Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions Points: 2.0
Trapped in Advertising Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek Client: Pringles Category: Co-Promotions Points: 2.0
Great Stories Are Timeless Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Art Direction Points: 2.0
Advertising Campaign Agency: john st. / Toronto + Loblaw Companies Limited - no name / Toronto Client: Loblaw Companies Limited - no name Category: Craft / Art Direction Points: 2.0
Fix The World Agency: AMVBBDO / London + BBDO / New York + MJZ / LA/London Client: Snickers Category: Craft / Writing Points: 2.0
Brandless Agency: Goodby Silverstein & Partners / San Francisco + Radical Media / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles Client: Doritos Category: Innovation in Integrated Branding Points: 2.0
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Innovation in Integrated Branding Points: 2.0
For The Throne Agency: Droga5 / New York Client: HBO Category: Innovation in Integrated Branding Points: 2.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Integrated Branding Points: 2.0

Burger King

Moldy Whopper

Integrated Branding Campaign

2020 Integrated Gold Pencil

150.0

Microsoft

Changing the Game

Brand Transformation

2020 Integrated Gold Pencil

25.0

Burger King

Moldy Whopper

Brand Transformation

2020 Integrated Gold Pencil

25.0

Samsung

Ad-within-an-ad-within-an-ad

Co-Promotions

2020 Integrated Gold Pencil

25.0

Burger King

Moldy Whopper

Craft / Art Direction

2020 Integrated Gold Pencil

25.0

HBO

For The Throne

Integrated Branding Campaign

2020 Integrated Silver Pencil

15.0

Black & Abroad

Go Back To Africa

Integrated Branding Campaign

2020 Integrated Silver Pencil

15.0

Burger King

Moldy Whopper

Innovation in Integrated Branding

2020 Integrated Silver Pencil

15.0

Verizon

The Team That Wouldn't Be Here

Integrated Branding Campaign

2020 Integrated Bronze Pencil

10.0

Microsoft

Changing the Game

Integrated Branding Campaign

2020 Integrated Bronze Pencil

10.0

SC Johnson - Glade

Scent By

Co-Promotions

2020 Integrated Bronze Pencil

10.0

Procter & Gamble - Tide

Laundry Night

Co-Promotions

2020 Integrated Bronze Pencil

10.0

Google AI / Canadian Down Syndrome

Project Understood

Co-Promotions

2020 Integrated Bronze Pencil

10.0

Black & Abroad

Go Back To Africa

Innovation in Integrated Branding

2020 Integrated Bronze Pencil

10.0

Aspen Institute's Project Play

Don't Retire, Kid

Integrated Branding Campaign

2020 Integrated Merit Award

2.0

Microsoft

Microsoft and Netflix: A Big Strange Partnership

Integrated Branding Campaign

2020 Integrated Merit Award

2.0

Snickers

Fix The World

Integrated Branding Campaign

2020 Integrated Merit Award

2.0

HBO

It's OK

Integrated Branding Campaign

2020 Integrated Merit Award

2.0

Kentucky Fried Chicken

Kentucky Fried Culture

Integrated Branding Campaign

2020 Integrated Merit Award

2.0

Hulu

Hulu Sellouts x USWNT

Integrated Branding Campaign

2020 Integrated Merit Award

2.0

Procter & Gamble - Tide

Laundry Night

Integrated Branding Campaign

2020 Integrated Merit Award

2.0

Procter & Gamble - Tide

Laundry Later

Integrated Branding Campaign

2020 Integrated Merit Award

2.0

Google

The Most Searched

Integrated Branding Campaign

2020 Integrated Merit Award

2.0

Spotify

The Decade Wrapped

Integrated Branding Campaign

2020 Integrated Merit Award

2.0

Doritos

Cool Ranch

Integrated Branding Campaign

2020 Integrated Merit Award

2.0

Procter & Gamble - Tide

Laundry Later

Co-Promotions

2020 Integrated Merit Award

2.0

Pringles

Trapped in Advertising

Co-Promotions

2020 Integrated Merit Award

2.0

Tribeca Film Festival

Great Stories Are Timeless

Craft / Art Direction

2020 Integrated Merit Award

2.0

Loblaw Companies Limited - no name

Advertising Campaign

Craft / Art Direction

2020 Integrated Merit Award

2.0

Snickers

Fix The World

Craft / Writing

2020 Integrated Merit Award

2.0

Doritos

Brandless

Innovation in Integrated Branding

2020 Integrated Merit Award

2.0

SC Johnson - Glade

Scent By

Innovation in Integrated Branding

2020 Integrated Merit Award

2.0

HBO

For The Throne

Innovation in Integrated Branding

2020 Integrated Merit Award

2.0

Burger King

Stevenage Challenge

Innovation in Integrated Branding

2020 Integrated Merit Award

2.0

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