The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


North America

Client

Title

Category

Award

Points

Apollo in Real Time Agency: Ben Feist / Toronto Client: Self Category: Websites Points: 25.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Online Advertising / Display Ads Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online-only Video / Single Points: 25.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Digital Experiential / Interactive Digital Installations Points: 25.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Gaming / Branded Games Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive Points: 25.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Websites Points: 15.0
Teachable Machine Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Websites / Utility Points: 15.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Websites / Utility Points: 15.0
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online-only Video / Interactive Video Points: 15.0
The Walkumentary Agency: DentsuBos / Toronto + Brita / Toronto Client: Brita Category: Online-only Video / Pre-Roll - Single Points: 15.0
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Online-only Video / Single Points: 15.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 15.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Interactive Points: 15.0
Your 2019 Wrapped Agency: Spotify In-House / New York Client: Spotify Category: Websites Points: 10.0
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Online Advertising / Native Ads Points: 10.0
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Online-only Video / Interactive Video Points: 10.0
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Single Points: 10.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Immersive Digital Spaces Points: 10.0
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 10.0
AirPods Pro Agency: Apple / Cupertino Client: Apple Category: Craft / Art Direction Points: 10.0
Web of Infamy Agency: 72andSunny / New York + Smirnoff / Global Client: Smirnoff Category: Craft / Art Direction Points: 10.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing Points: 10.0
Teachable Machine Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Interactive Points: 10.0
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Websites Points: 2.0
World's Slowest Pizza Delivery Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Websites Points: 2.0
AirPods Pro Agency: Apple / Cupertino Client: Apple Category: Websites Points: 2.0
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Websites Points: 2.0
Stonewall Forever Agency: Stink Studios / New York Client: The LGBT Community Center Category: Websites Points: 2.0
Theraflu-Tracker Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México Client: GSK Category: Online Advertising / Display Ads Points: 2.0
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Pre-Roll - Single Points: 2.0
A Cautionary Tale Agency: Squarespace / New York Client: Squarespace Category: Online-only Video / Single Points: 2.0
The Gift That Doesn't Give Back Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles Client: Aviation Gin Category: Online-only Video / Single Points: 2.0
First Shave Agency: Grey Canada / Toronto + Grey / New York Client: P&G Category: Online-only Video / Single Points: 2.0
Porsche and Star Wars: The Designer Alliance Agency: Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta Client: Porsche Category: Online-only Video / Single Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online-only Video / Single Points: 2.0
Skittles Witch Agency: DDB / Chicago Client: Mars Wrigley Category: Online-only Video / Single Points: 2.0
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Online-only Video / Campaign Points: 2.0
The Answer Is Squarespace Agency: Squarespace / New York Client: Squarespace Category: Online-only Video / Campaign Points: 2.0
Vimeo Can Help Agency: FIG / New York + Arts & Sciences / Los Angeles Client: Vimeo Category: Online-only Video / Campaign Points: 2.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Interactive Digital Installations Points: 2.0
League of Legislators Agency: TBWA\ Juniper Park / Toronto Client: Brady United Category: Gaming / Branded Games Points: 2.0
Remembrance Island Agency: Wunderman Thompson / Toronto Client: The Royal Canadian Legion Category: Gaming / Branded Games Points: 2.0
Culture & Conversations Agency: Twitter / San Francisco Client: Twitter Category: Craft / Art Direction Points: 2.0
Tales From The Drain Agency: Energy BBDO / Chicago Client: SC Johnson Category: Craft / Writing Points: 2.0
Skittles Witch Agency: DDB / Chicago Client: Mars Wrigley Category: Craft / Writing Points: 2.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Craft / Use of Technology Points: 2.0
adidas Operation AirDrop Agency: Jam3 / Toronto Client: Adidas Category: Craft / Use of Technology Points: 2.0
Pixar Street View Agency: Disney Yellow Shoes / Orlando Client: Walt Disney World Category: Innovation in Interactive Points: 2.0

Self

Apollo in Real Time

Websites

2020 Interactive & Online Gold Pencil

25.0

Black & Abroad

Go Back To Africa

Online Advertising / Display Ads

2020 Interactive & Online Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Online-only Video / Single

2020 Interactive & Online Gold Pencil

25.0

Mumbai Police

The Punishing Signal

Digital Experiential / Interactive Digital Installations

2020 Interactive & Online Gold Pencil

25.0

Burger King

Stevenage Challenge

Gaming / Branded Games

2020 Interactive & Online Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

2020 Interactive & Online Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Interactive

2020 Interactive & Online Gold Pencil

25.0

Black & Abroad

Go Back To Africa

Websites

2020 Interactive & Online Silver Pencil

15.0

Google

Teachable Machine

Websites / Utility

2020 Interactive & Online Silver Pencil

15.0

Google AI / Canadian Down Syndrome

Project Understood

Websites / Utility

2020 Interactive & Online Silver Pencil

15.0

Monica Lewinsky

The Epidemic

Online-only Video / Interactive Video

2020 Interactive & Online Silver Pencil

15.0

Brita

The Walkumentary

Online-only Video / Pre-Roll - Single

2020 Interactive & Online Silver Pencil

15.0

Apple

The Underdogs

Online-only Video / Single

2020 Interactive & Online Silver Pencil

15.0

Daughters of the Evolution

Lessons in Herstory

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Interactive & Online Silver Pencil

15.0

Burger King

Stevenage Challenge

Innovation in Interactive

2020 Interactive & Online Silver Pencil

15.0

Spotify

Your 2019 Wrapped

Websites

2020 Interactive & Online Bronze Pencil

10.0

Aspen Institute's Project Play

Don't Retire, Kid

Online Advertising / Native Ads

2020 Interactive & Online Bronze Pencil

10.0

Tinder

Swipe Night

Online-only Video / Interactive Video

2020 Interactive & Online Bronze Pencil

10.0

Samsung

Ad-within-an-ad-within-an-ad

Online-only Video / Single

2020 Interactive & Online Bronze Pencil

10.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Digital Experiential / Immersive Digital Spaces

2020 Interactive & Online Bronze Pencil

10.0

JFK Presidential Library and Museum

JFK Moonshot

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Interactive & Online Bronze Pencil

10.0

Apple

AirPods Pro

Craft / Art Direction

2020 Interactive & Online Bronze Pencil

10.0

Smirnoff

Web of Infamy

Craft / Art Direction

2020 Interactive & Online Bronze Pencil

10.0

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

2020 Interactive & Online Bronze Pencil

10.0

Google

Teachable Machine

Innovation in Interactive

2020 Interactive & Online Bronze Pencil

10.0

Monica Lewinsky

The Epidemic

Websites

2020 Interactive & Online Merit Award

2.0

Sargento

World's Slowest Pizza Delivery

Websites

2020 Interactive & Online Merit Award

2.0

Apple

AirPods Pro

Websites

2020 Interactive & Online Merit Award

2.0

GiveHerABreak

GiveHerABreak - Break The Oscars

Websites

2020 Interactive & Online Merit Award

2.0

The LGBT Community Center

Stonewall Forever

Websites

2020 Interactive & Online Merit Award

2.0

GSK

Theraflu-Tracker

Online Advertising / Display Ads

2020 Interactive & Online Merit Award

2.0

Samsung

Ad-within-an-ad-within-an-ad

Online-only Video / Pre-Roll - Single

2020 Interactive & Online Merit Award

2.0

Squarespace

A Cautionary Tale

Online-only Video / Single

2020 Interactive & Online Merit Award

2.0

Aviation Gin

The Gift That Doesn't Give Back

Online-only Video / Single

2020 Interactive & Online Merit Award

2.0

P&G

First Shave

Online-only Video / Single

2020 Interactive & Online Merit Award

2.0

Porsche

Porsche and Star Wars: The Designer Alliance

Online-only Video / Single

2020 Interactive & Online Merit Award

2.0

Apple

Shot on iPhone 11 Pro - CNY - Daughter

Online-only Video / Single

2020 Interactive & Online Merit Award

2.0

Mars Wrigley

Skittles Witch

Online-only Video / Single

2020 Interactive & Online Merit Award

2.0

Verizon

The Team That Wouldn't Be Here

Online-only Video / Campaign

2020 Interactive & Online Merit Award

2.0

Squarespace

The Answer Is Squarespace

Online-only Video / Campaign

2020 Interactive & Online Merit Award

2.0

Vimeo

Vimeo Can Help

Online-only Video / Campaign

2020 Interactive & Online Merit Award

2.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Digital Experiential / Interactive Digital Installations

2020 Interactive & Online Merit Award

2.0

Brady United

League of Legislators

Gaming / Branded Games

2020 Interactive & Online Merit Award

2.0

The Royal Canadian Legion

Remembrance Island

Gaming / Branded Games

2020 Interactive & Online Merit Award

2.0

Twitter

Culture & Conversations

Craft / Art Direction

2020 Interactive & Online Merit Award

2.0

SC Johnson

Tales From The Drain

Craft / Writing

2020 Interactive & Online Merit Award

2.0

Mars Wrigley

Skittles Witch

Craft / Writing

2020 Interactive & Online Merit Award

2.0

Miller Lite

Cantroller

Craft / Use of Technology

2020 Interactive & Online Merit Award

2.0

Adidas

adidas Operation AirDrop

Craft / Use of Technology

2020 Interactive & Online Merit Award

2.0

Walt Disney World

Pixar Street View

Innovation in Interactive

2020 Interactive & Online Merit Award

2.0

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