The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
Points: 50.0
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Experiential
Points: 25.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
Points: 25.0
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Brand Installations
Points: 15.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Immersive Spaces
Points: 15.0
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 15.0
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Craft / Use of Technology
Points: 15.0
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Storytelling
Points: 15.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential
Points: 15.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Events / Stunts / Competitions
Points: 10.0
Galaxy Graffiti
Agency: Cheil Worldwide / Seoul + Tangible Interaction / Vancouver Client: Samsung Electronics Category: Immersive Spaces
Points: 10.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Responsive Environments
Points: 10.0
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Responsive Environments
Points: 10.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Craft / Data Visualization
Points: 10.0
Pixar Street View
Agency: Disney Yellow Shoes / Orlando Client: Walt Disney World Category: Innovation in Experiential
Points: 10.0
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Events / Stunts / Competitions
Points: 2.0
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Events / Stunts / Competitions
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Events / Stunts / Competitions
Points: 2.0
Feast of Legends
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York Client: Wendy's Category: Events / Stunts / Competitions
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Events / Stunts / Competitions
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Brand Installations
Points: 2.0
Lolli: The Exhibit Nobody Wants to Talk About
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Brand Installations
Points: 2.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Brand Installations
Points: 2.0
Lolli: The Exhibit Nobody Wants to Talk About
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Immersive Spaces
Points: 2.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Immersive Spaces
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Responsive Environments
Points: 2.0
A Space for Being
Agency: Google LLC / Mountain view Client: Google Inc Category: Responsive Environments
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Responsive Environments
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction
Points: 2.0
Lolli: The Exhibit Nobody Wants to Talk About
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Craft / Art Direction
Points: 2.0
CN100 - A Moving Celebration
Agency: Sid Lee / Montreal Client: CN Category: Craft / Art Direction
Points: 2.0
The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Craft / Use of Technology
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Use of Technology
Points: 2.0
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Craft / Use of Technology
Points: 2.0
@GoodnessBot
Agency: BBDO / New York Client: Monica Lewinsky Category: Craft / Use of Technology
Points: 2.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Craft / Use of Technology
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Storytelling
Points: 2.0
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Craft / Storytelling
Points: 2.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Use of Sound
Points: 2.0
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Craft / Use of Sound
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Craft / Use of Sound
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Experiential
Points: 2.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Innovation in Experiential
Points: 2.0
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Innovation in Experiential
Points: 2.0
Scent By
Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Innovation in Experiential
Points: 2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Data Visualization
Award:
2020 Experiential & Immersive Best of Discipline Pencil
Points:
50.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Sound
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Data Visualization
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Brand Installations
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Immersive Spaces
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Doritos
Title:
Cool Ranch
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Craft / Storytelling
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Donate Life California
Title:
Second Chances
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Samsung Electronics
Title:
Galaxy Graffiti
Category:
Immersive Spaces
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Google
Title:
Margaret by Moonlight
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Craft / Data Visualization
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Walt Disney World
Title:
Pixar Street View
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Wendy's
Title:
Feast of Legends
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Canadian Centre for Child Protection
Title:
Lolli: The Exhibit Nobody Wants to Talk About
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
BMW
Title:
Stage Your Driveway
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Canadian Centre for Child Protection
Title:
Lolli: The Exhibit Nobody Wants to Talk About
Category:
Immersive Spaces
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Immersive Spaces
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Google Inc
Title:
A Space for Being
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Art Direction
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Canadian Centre for Child Protection
Title:
Lolli: The Exhibit Nobody Wants to Talk About
Category:
Craft / Art Direction
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
CN
Title:
CN100 - A Moving Celebration
Category:
Craft / Art Direction
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
@GoodnessBot
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Storytelling
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Craft / Storytelling
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Use of Sound
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Craft / Use of Sound
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Craft / Use of Sound
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
