The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


North America

Client

Title

Category

Award

Points

Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization Points: 75.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Experiential Points: 25.0
SickKids Airbnb Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Brand Installations Points: 15.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Immersive Spaces Points: 15.0
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 15.0
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Craft / Use of Technology Points: 15.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Storytelling Points: 15.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential Points: 15.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Events / Stunts / Competitions Points: 10.0
Galaxy Graffiti Agency: Cheil Worldwide / Seoul + Tangible Interaction / Vancouver Client: Samsung Electronics Category: Immersive Spaces Points: 10.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Responsive Environments Points: 10.0
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Responsive Environments Points: 10.0
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Craft / Data Visualization Points: 10.0
Pixar Street View Agency: Disney Yellow Shoes / Orlando Client: Walt Disney World Category: Innovation in Experiential Points: 10.0
SickKids Airbnb Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Events / Stunts / Competitions Points: 2.0
World's Slowest Pizza Delivery Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Events / Stunts / Competitions Points: 2.0
Most Dangerous Street Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Events / Stunts / Competitions Points: 2.0
Feast of Legends Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York Client: Wendy's Category: Events / Stunts / Competitions Points: 2.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Events / Stunts / Competitions Points: 2.0
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Brand Installations Points: 2.0
Lolli: The Exhibit Nobody Wants to Talk About Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Brand Installations Points: 2.0
Stage Your Driveway Agency: FCB / Toronto Client: BMW Category: Brand Installations Points: 2.0
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Brand Installations Points: 2.0
Lolli: The Exhibit Nobody Wants to Talk About Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Immersive Spaces Points: 2.0
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Immersive Spaces Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Responsive Environments Points: 2.0
A Space for Being Agency: Google LLC / Mountain view Client: Google Inc Category: Responsive Environments Points: 2.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Responsive Environments Points: 2.0
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 2.0
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 2.0
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction Points: 2.0
Lolli: The Exhibit Nobody Wants to Talk About Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Craft / Art Direction Points: 2.0
CN100 - A Moving Celebration Agency: Sid Lee / Montreal Client: CN Category: Craft / Art Direction Points: 2.0
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Craft / Use of Technology Points: 2.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Use of Technology Points: 2.0
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Craft / Use of Technology Points: 2.0
@GoodnessBot Agency: BBDO / New York Client: Monica Lewinsky Category: Craft / Use of Technology Points: 2.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Craft / Use of Technology Points: 2.0
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Storytelling Points: 2.0
SickKids Airbnb Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Craft / Storytelling Points: 2.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Use of Sound Points: 2.0
SickKids Airbnb Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Craft / Use of Sound Points: 2.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Craft / Use of Sound Points: 2.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Experiential Points: 2.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Innovation in Experiential Points: 2.0
SickKids Airbnb Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Innovation in Experiential Points: 2.0
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Innovation in Experiential Points: 2.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Experiential Points: 2.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Craft / Data Visualization

2020 Experiential & Immersive Gold Pencil

75.0

Daughters of the Evolution

Lessons in Herstory

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Experiential & Immersive Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Sound

2020 Experiential & Immersive Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Experiential

2020 Experiential & Immersive Gold Pencil

25.0

SickKids Foundation

SickKids Airbnb

Brand Installations

2020 Experiential & Immersive Silver Pencil

15.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Immersive Spaces

2020 Experiential & Immersive Silver Pencil

15.0

Doritos

Cool Ranch

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Experiential & Immersive Silver Pencil

15.0

GiveHerABreak

GiveHerABreak - Break The Oscars

Craft / Use of Technology

2020 Experiential & Immersive Silver Pencil

15.0

Daughters of the Evolution

Lessons in Herstory

Craft / Storytelling

2020 Experiential & Immersive Silver Pencil

15.0

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Experiential

2020 Experiential & Immersive Silver Pencil

15.0

Donate Life California

Second Chances

Events / Stunts / Competitions

2020 Experiential & Immersive Bronze Pencil

10.0

Samsung Electronics

Galaxy Graffiti

Immersive Spaces

2020 Experiential & Immersive Bronze Pencil

10.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Responsive Environments

2020 Experiential & Immersive Bronze Pencil

10.0

Google

Margaret by Moonlight

Responsive Environments

2020 Experiential & Immersive Bronze Pencil

10.0

United Way

The #UNIGNORABLE Tower

Craft / Data Visualization

2020 Experiential & Immersive Bronze Pencil

10.0

Walt Disney World

Pixar Street View

Innovation in Experiential

2020 Experiential & Immersive Bronze Pencil

10.0

SickKids Foundation

SickKids Airbnb

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

Sargento

World's Slowest Pizza Delivery

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

Wendy's

Feast of Legends

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

Mumbai Police

The Punishing Signal

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

Santander Bank

In Someone Else's Shoes

Brand Installations

2020 Experiential & Immersive Merit Award

2.0

Canadian Centre for Child Protection

Lolli: The Exhibit Nobody Wants to Talk About

Brand Installations

2020 Experiential & Immersive Merit Award

2.0

BMW

Stage Your Driveway

Brand Installations

2020 Experiential & Immersive Merit Award

2.0

HBO

For The Throne: Bleed

Brand Installations

2020 Experiential & Immersive Merit Award

2.0

Canadian Centre for Child Protection

Lolli: The Exhibit Nobody Wants to Talk About

Immersive Spaces

2020 Experiential & Immersive Merit Award

2.0

HBO

For The Throne: Bleed

Immersive Spaces

2020 Experiential & Immersive Merit Award

2.0

Microsoft

Changing the Game

Responsive Environments

2020 Experiential & Immersive Merit Award

2.0

Google Inc

A Space for Being

Responsive Environments

2020 Experiential & Immersive Merit Award

2.0

Mumbai Police

The Punishing Signal

Responsive Environments

2020 Experiential & Immersive Merit Award

2.0

JFK Presidential Library and Museum

JFK Moonshot

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Experiential & Immersive Merit Award

2.0

United Way

The #UNIGNORABLE Tower

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Experiential & Immersive Merit Award

2.0

Santander Bank

In Someone Else's Shoes

Craft / Art Direction

2020 Experiential & Immersive Merit Award

2.0

Canadian Centre for Child Protection

Lolli: The Exhibit Nobody Wants to Talk About

Craft / Art Direction

2020 Experiential & Immersive Merit Award

2.0

CN

CN100 - A Moving Celebration

Craft / Art Direction

2020 Experiential & Immersive Merit Award

2.0

Burger King Mexico/Global

The Traffic Jam Whopper

Craft / Use of Technology

2020 Experiential & Immersive Merit Award

2.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Craft / Use of Technology

2020 Experiential & Immersive Merit Award

2.0

The Dalí Museum

Dalí Lives

Craft / Use of Technology

2020 Experiential & Immersive Merit Award

2.0

Monica Lewinsky

@GoodnessBot

Craft / Use of Technology

2020 Experiential & Immersive Merit Award

2.0

Miller Lite

Cantroller

Craft / Use of Technology

2020 Experiential & Immersive Merit Award

2.0

Santander Bank

In Someone Else's Shoes

Craft / Storytelling

2020 Experiential & Immersive Merit Award

2.0

SickKids Foundation

SickKids Airbnb

Craft / Storytelling

2020 Experiential & Immersive Merit Award

2.0

New York Lottery

The Most Metal Scratch-Off

Craft / Use of Sound

2020 Experiential & Immersive Merit Award

2.0

SickKids Foundation

SickKids Airbnb

Craft / Use of Sound

2020 Experiential & Immersive Merit Award

2.0

Mumbai Police

The Punishing Signal

Craft / Use of Sound

2020 Experiential & Immersive Merit Award

2.0

Donate Life California

Second Chances

Innovation in Experiential

2020 Experiential & Immersive Merit Award

2.0

New York Lottery

The Most Metal Scratch-Off

Innovation in Experiential

2020 Experiential & Immersive Merit Award

2.0

SickKids Foundation

SickKids Airbnb

Innovation in Experiential

2020 Experiential & Immersive Merit Award

2.0

SC Johnson - Glade

Scent By

Innovation in Experiential

2020 Experiential & Immersive Merit Award

2.0

Miller Lite

Cantroller

Innovation in Experiential

2020 Experiential & Immersive Merit Award

2.0

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