The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


North America

Client

Title

Category

Award

Points

Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants Points: 75.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / Utility Points: 25.0
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Visual & Audio Craft / Music Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience Points: 15.0
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Creative Use of Data Points: 15.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Music Points: 15.0
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: UX / UI / Interface Design Points: 10.0
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Cross-Channel UX / UI / Digital / Physical Points: 10.0
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Creative Use of Data Points: 10.0
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Visual & Audio Craft / Visual Effects Points: 10.0
Hey Google, Ask Nike Agency: R/GA / Portland Client: Nike Category: UX / UI / Utility Points: 2.0
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: UX / UI / Utility Points: 2.0
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: UX / UI / Utility Points: 2.0
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: UX / UI / User Experience Points: 2.0
Stonewall Forever Agency: Stink Studios / New York Client: The LGBT Community Center Category: UX / UI / Interface Design Points: 2.0
YOU-turn Agency: FCB / Toronto Client: Responsible Gambling Council Category: Use of Smart Devices & Voice Assistants Points: 2.0
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Cross-Channel UX / UI / Digital / Physical Points: 2.0
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Cross-Channel UX / UI / Digital / Physical Points: 2.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Cross-Channel UX / UI / Digital / Physical Points: 2.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Cross-Channel UX / UI / Digital / Physical Points: 2.0
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Creative Use of Data Points: 2.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data Points: 2.0
Runaway Train 25 Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Creative Use of Data Points: 2.0
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: Creative Use of Data Points: 2.0
The Offline Playlist Agency: 360i / New York + Tourism / New Orleans Client: New Orleans Tourism Category: Visual & Audio Craft / Music Points: 2.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Sound Points: 2.0
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Digital Craft Points: 2.0
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Innovation in Digital Craft Points: 2.0

Google AI / Canadian Down Syndrome

Project Understood

Use of Smart Devices & Voice Assistants

2020 Digital Craft Gold Pencil

75.0

Google AI / Canadian Down Syndrome

Project Understood

UX / UI / Utility

2020 Digital Craft Gold Pencil

25.0

Regent Park School of Music

Parkscapes

Visual & Audio Craft / Music

2020 Digital Craft Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

UX / UI / User Experience

2020 Digital Craft Silver Pencil

15.0

United Way

The #UNIGNORABLE Tower

Creative Use of Data

2020 Digital Craft Silver Pencil

15.0

New York Lottery

The Most Metal Scratch-Off

Visual & Audio Craft / Music

2020 Digital Craft Silver Pencil

15.0

JFK Presidential Library and Museum

JFK Moonshot

UX / UI / Interface Design

2020 Digital Craft Bronze Pencil

10.0

JFK Presidential Library and Museum

JFK Moonshot

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Bronze Pencil

10.0

Wavio

See Sound

Creative Use of Data

2020 Digital Craft Bronze Pencil

10.0

The Dalí Museum

Dalí Lives

Visual & Audio Craft / Visual Effects

2020 Digital Craft Bronze Pencil

10.0

Nike

Hey Google, Ask Nike

UX / UI / Utility

2020 Digital Craft Merit Award

2.0

GiveHerABreak

GiveHerABreak - Break The Oscars

UX / UI / Utility

2020 Digital Craft Merit Award

2.0

RepresentUs

Ugly Gerry

UX / UI / Utility

2020 Digital Craft Merit Award

2.0

JFK Presidential Library and Museum

JFK Moonshot

UX / UI / User Experience

2020 Digital Craft Merit Award

2.0

The LGBT Community Center

Stonewall Forever

UX / UI / Interface Design

2020 Digital Craft Merit Award

2.0

Responsible Gambling Council

YOU-turn

Use of Smart Devices & Voice Assistants

2020 Digital Craft Merit Award

2.0

Burger King Mexico/Global

The Traffic Jam Whopper

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Merit Award

2.0

Wavio

See Sound

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Merit Award

2.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Merit Award

2.0

Miller Lite

Cantroller

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Merit Award

2.0

Tinder

Swipe Night

Creative Use of Data

2020 Digital Craft Merit Award

2.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Creative Use of Data

2020 Digital Craft Merit Award

2.0

National Center For Missing & Exploited Children

Runaway Train 25

Creative Use of Data

2020 Digital Craft Merit Award

2.0

RepresentUs

Ugly Gerry

Creative Use of Data

2020 Digital Craft Merit Award

2.0

New Orleans Tourism

The Offline Playlist

Visual & Audio Craft / Music

2020 Digital Craft Merit Award

2.0

New York Lottery

The Most Metal Scratch-Off

Visual & Audio Craft / Sound

2020 Digital Craft Merit Award

2.0

Tinder

Swipe Night

Innovation in Digital Craft

2020 Digital Craft Merit Award

2.0

GiveHerABreak

GiveHerABreak - Break The Oscars

Innovation in Digital Craft

2020 Digital Craft Merit Award

2.0

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