The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
-
Year
2020
- 2020
Discipline
-
Discipline
Creative Use of Data
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Year
-
Year
2020
- 2020
#
One Show
Rankings
North America
Client
Title
Category
Award
Points

The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Creative Use of Data / Targeting
Points: 25.0


Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Storytelling
Points: 25.0


See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Creative Use of Data / Social Media
Points: 25.0


Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Social Media
Points: 15.0


The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Creative Use of Data / Real-Time
Points: 15.0


Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data / Data Visualization
Points: 10.0


Ugly Gerry
Agency: Leo Burnett / Chicago Client: RepresentUs Category: Creative Use of Data / Storytelling
Points: 10.0


Your 2019 Wrapped
Agency: Spotify In-House / New York Client: Spotify Category: Creative Use of Data / Data Visualization
Points: 2.0


Ugly Gerry
Agency: Leo Burnett / Chicago Client: RepresentUs Category: Creative Use of Data / Data Visualization
Points: 2.0


IKEA Bedtime
Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Creative Use of Data / Targeting
Points: 2.0


Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Targeting
Points: 2.0


Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data / Storytelling
Points: 2.0


Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Creative Use of Data / Storytelling
Points: 2.0


Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Creative Use of Data / Storytelling
Points: 2.0


adidas Boston Marathon Race Films
Agency: Grow / Norfolk + adidas / Portland Client: adidas Running Category: Creative Use of Data / Storytelling
Points: 2.0


The Most Searched
Agency: Google Brand Studio / San Francisco Client: Google Category: Creative Use of Data / Storytelling
Points: 2.0


The Decade Wrapped
Agency: Spotify In-House / New York Client: Spotify Category: Creative Use of Data / Storytelling
Points: 2.0


Apollo in Real Time
Agency: Ben Feist / Toronto Client: Self Category: Creative Use of Data / Real-Time
Points: 2.0


Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Creative Use of Data / Real-Time
Points: 2.0


The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Creative Use of Data / Real-Time
Points: 2.0


Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Gold Pencil
Points:
25.0

Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Gold Pencil
Points:
25.0

Client:
Wavio
Title:
See Sound
Category:
Creative Use of Data / Social Media
Award:
2020 Creative Use of Data Gold Pencil
Points:
25.0

Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Social Media
Award:
2020 Creative Use of Data Silver Pencil
Points:
15.0

Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Creative Use of Data / Real-Time
Award:
2020 Creative Use of Data Silver Pencil
Points:
15.0

Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data / Data Visualization
Award:
2020 Creative Use of Data Bronze Pencil
Points:
10.0

Client:
RepresentUs
Title:
Ugly Gerry
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Bronze Pencil
Points:
10.0

Client:
Spotify
Title:
Your 2019 Wrapped
Category:
Creative Use of Data / Data Visualization
Award:
2020 Creative Use of Data Merit Award
Points:
2.0

Client:
RepresentUs
Title:
Ugly Gerry
Category:
Creative Use of Data / Data Visualization
Award:
2020 Creative Use of Data Merit Award
Points:
2.0

Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Merit Award
Points:
2.0

Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Merit Award
Points:
2.0

Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Merit Award
Points:
2.0

Client:
Tinder
Title:
Swipe Night
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Merit Award
Points:
2.0

Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Merit Award
Points:
2.0

Client:
adidas Running
Title:
adidas Boston Marathon Race Films
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Merit Award
Points:
2.0

Client:
Google
Title:
The Most Searched
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Merit Award
Points:
2.0

Client:
Spotify
Title:
The Decade Wrapped
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Merit Award
Points:
2.0

Client:
Self
Title:
Apollo in Real Time
Category:
Creative Use of Data / Real-Time
Award:
2020 Creative Use of Data Merit Award
Points:
2.0

Client:
National Center For Missing & Exploited Children
Title:
Runaway Train 25
Category:
Creative Use of Data / Real-Time
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
