The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


North America

Client

Title

Category

Award

Points

The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Innovation in Print Points: 15.0
50th Anniversary, Craft Campaign Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography Points: 15.0
Run. For. Life. Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Posters / Campaign Points: 15.0
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Magazine / Campaign Points: 15.0
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Newspaper / Campaign Points: 15.0
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Creative Use of Data / Real-Time Points: 15.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Social Media Points: 15.0
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Creative Effectiveness / Non-Profit / Charity Points: 15.0
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Innovation in Health & Wellness Points: 15.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Public Relations Points: 15.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Out of Home / Health & Wellness Points: 15.0
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Use of Technology Points: 15.0
Smells Like Inequality Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Digital / Social Media Points: 15.0
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Web & Mobile Points: 15.0
The HIV+ Episodes Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Innovation in Moving Image Craft Points: 15.0
Opening Film. Apple Event March 2019 launching Apple TV+ Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Title Sequences Points: 15.0
Unleashed Agency: Zambezi / Culver City + Beats by Dr. Dre / Culver City + Doomsday Entertainment / Los Angeles Client: Beats by Dr. Dre Category: Craft - Cinematography / Single Points: 15.0
Wake Up Agency: Anonymous Content / Culver City Client: HP Category: Craft - Direction / Single Points: 15.0
Holiday - The Surprise Agency: SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single Points: 15.0
Storm The Court Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Craft - Direction / Single Points: 15.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft - Direction / Single Points: 15.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Cultural Driver Points: 15.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated PR Campaign Points: 15.0
For The Throne Agency: Droga5 / New York Client: HBO Category: Integrated PR Campaign Points: 15.0
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Integrated PR Campaign Points: 15.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Reputation Management Points: 15.0
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Brand Voice Points: 15.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Community Building Points: 15.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Music Points: 15.0
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Creative Use of Data Points: 15.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience Points: 15.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Social Media Points: 15.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft / Use of Visuals Points: 15.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel Points: 15.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Stunts & Activations Points: 15.0
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Livestream Points: 15.0
The Gift That Doesn't Give Back Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles Client: Aviation Gin Category: Social Post / Single Points: 15.0
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Single Points: 15.0
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Social Channel / Single Platform Points: 15.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential Points: 15.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Storytelling Points: 15.0
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Craft / Use of Technology Points: 15.0
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 15.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Immersive Spaces Points: 15.0
SickKids Airbnb Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Brand Installations Points: 15.0
OREO Music Box Agency: The Martin Agency / Richmond, VA + OREO / East Hanover, New Jersey + Radical Media / Los Angeles, CA Client: OREO Category: Innovation in Radio & Audio Points: 15.0
The Most Undisruptive Radio Ads Agency: Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati Client: P&G Category: Innovation in Radio & Audio Points: 15.0
The Last Germ: Writing Campaign Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign Points: 15.0
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Experiential Radio & Audio Points: 15.0
Get an Original Track Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto Client: TA2 Sound + Music Category: Broadcast / Campaign Points: 15.0

Illinois Council Against Handgun Violence

The Gun Violence History Book

Innovation in Print

2020 Print Silver Pencil

15.0

Jimmy Dean

50th Anniversary, Craft Campaign

Craft / Photography

2020 Print Silver Pencil

15.0

The Red Cross

Run. For. Life.

Posters / Campaign

2020 Print Silver Pencil

15.0

The Coca-Cola Company

Try Not To Hear This

Magazine / Campaign

2020 Print Silver Pencil

15.0

The Coca-Cola Company

Try Not To Hear This

Newspaper / Campaign

2020 Print Silver Pencil

15.0

Burger King Mexico/Global

The Traffic Jam Whopper

Creative Use of Data / Real-Time

2020 Creative Use of Data Silver Pencil

15.0

Black & Abroad

Go Back To Africa

Creative Use of Data / Social Media

2020 Creative Use of Data Silver Pencil

15.0

HBO

For The Throne: Bleed

Creative Effectiveness / Non-Profit / Charity

2020 Creative Effectiveness Silver Pencil

15.0

Wavio

See Sound

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Silver Pencil

15.0

Donate Life California

Second Chances

Public Relations

2020 Health, Wellness & Pharma Silver Pencil

15.0

Donate Life California

Second Chances

Out of Home / Health & Wellness

2020 Health, Wellness & Pharma Silver Pencil

15.0

Wavio

See Sound

Digital / Use of Technology

2020 Health, Wellness & Pharma Silver Pencil

15.0

Canadian Women's Foundation

Smells Like Inequality

Digital / Social Media

2020 Health, Wellness & Pharma Silver Pencil

15.0

Wavio

See Sound

Digital / Web & Mobile

2020 Health, Wellness & Pharma Silver Pencil

15.0

Casey House

The HIV+ Episodes

Innovation in Moving Image Craft

2020 Moving Image Craft Silver Pencil

15.0

Apple

Opening Film. Apple Event March 2019 launching Apple TV+

Title Sequences

2020 Moving Image Craft Silver Pencil

15.0

Beats by Dr. Dre

Unleashed

Craft - Cinematography / Single

2020 Moving Image Craft Silver Pencil

15.0

HP

Wake Up

Craft - Direction / Single

2020 Moving Image Craft Silver Pencil

15.0

Apple

Holiday - The Surprise

Craft - Direction / Single

2020 Moving Image Craft Silver Pencil

15.0

Reebok

Storm The Court

Craft - Direction / Single

2020 Moving Image Craft Silver Pencil

15.0

Sandy Hook Promise

Back to School Essentials

Craft - Direction / Single

2020 Moving Image Craft Silver Pencil

15.0

Black & Abroad

Go Back To Africa

Cultural Driver

2020 Cultural Driver Silver Pencil

15.0

Burger King

Moldy Whopper

Integrated PR Campaign

2020 Public Relations Silver Pencil

15.0

HBO

For The Throne

Integrated PR Campaign

2020 Public Relations Silver Pencil

15.0

Chobani

Stop Lunch Shaming

Integrated PR Campaign

2020 Public Relations Silver Pencil

15.0

Microsoft

Changing the Game

Reputation Management

2020 Public Relations Silver Pencil

15.0

Chobani

Stop Lunch Shaming

Brand Voice

2020 Public Relations Silver Pencil

15.0

Black & Abroad

Go Back To Africa

Community Building

2020 Public Relations Silver Pencil

15.0

New York Lottery

The Most Metal Scratch-Off

Visual & Audio Craft / Music

2020 Digital Craft Silver Pencil

15.0

United Way

The #UNIGNORABLE Tower

Creative Use of Data

2020 Digital Craft Silver Pencil

15.0

Google AI / Canadian Down Syndrome

Project Understood

UX / UI / User Experience

2020 Digital Craft Silver Pencil

15.0

Miller Lite

Cantroller

Innovation in Social Media

2020 Social Media Silver Pencil

15.0

Sandy Hook Promise

Back to School Essentials

Craft / Use of Visuals

2020 Social Media Silver Pencil

15.0

Procter & Gamble - Tide

Laundry Night

Influencer Marketing / Multi-Channel

2020 Social Media Silver Pencil

15.0

Procter & Gamble - Tide

Laundry Night

Stunts & Activations

2020 Social Media Silver Pencil

15.0

HomeEquity Bank

#PauseToRemember

Livestream

2020 Social Media Silver Pencil

15.0

Aviation Gin

The Gift That Doesn't Give Back

Social Post / Single

2020 Social Media Silver Pencil

15.0

Popeyes Louisiana Kitchen

Chicken Wars

Social Post / Single

2020 Social Media Silver Pencil

15.0

Tinder

Swipe Night

Social Channel / Single Platform

2020 Social Media Silver Pencil

15.0

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Experiential

2020 Experiential & Immersive Silver Pencil

15.0

Daughters of the Evolution

Lessons in Herstory

Craft / Storytelling

2020 Experiential & Immersive Silver Pencil

15.0

GiveHerABreak

GiveHerABreak - Break The Oscars

Craft / Use of Technology

2020 Experiential & Immersive Silver Pencil

15.0

Doritos

Cool Ranch

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Experiential & Immersive Silver Pencil

15.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Immersive Spaces

2020 Experiential & Immersive Silver Pencil

15.0

SickKids Foundation

SickKids Airbnb

Brand Installations

2020 Experiential & Immersive Silver Pencil

15.0

OREO

OREO Music Box

Innovation in Radio & Audio

2020 Radio & Audio Silver Pencil

15.0

P&G

The Most Undisruptive Radio Ads

Innovation in Radio & Audio

2020 Radio & Audio Silver Pencil

15.0

SC Johnson - Lysoform

The Last Germ: Writing Campaign

Craft / Writing - Campaign

2020 Radio & Audio Silver Pencil

15.0

Regent Park School of Music

Parkscapes

Experiential Radio & Audio

2020 Radio & Audio Silver Pencil

15.0

TA2 Sound + Music

Get an Original Track

Broadcast / Campaign

2020 Radio & Audio Silver Pencil

15.0

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