The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Innovation in Print
Points: 15.0
50th Anniversary, Craft Campaign
Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Points: 15.0
Run. For. Life.
Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Posters / Campaign
Points: 15.0
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Magazine / Campaign
Points: 15.0
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Newspaper / Campaign
Points: 15.0
The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Creative Use of Data / Real-Time
Points: 15.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Social Media
Points: 15.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Creative Effectiveness / Non-Profit / Charity
Points: 15.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Innovation in Health & Wellness
Points: 15.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Public Relations
Points: 15.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Out of Home / Health & Wellness
Points: 15.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Use of Technology
Points: 15.0
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Digital / Social Media
Points: 15.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Web & Mobile
Points: 15.0
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Innovation in Moving Image Craft
Points: 15.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Title Sequences
Points: 15.0
Unleashed
Agency: Zambezi / Culver City + Beats by Dr. Dre / Culver City + Doomsday Entertainment / Los Angeles Client: Beats by Dr. Dre Category: Craft - Cinematography / Single
Points: 15.0
Wake Up
Agency: Anonymous Content / Culver City Client: HP Category: Craft - Direction / Single
Points: 15.0
Holiday - The Surprise
Agency: SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Points: 15.0
Storm The Court
Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Craft - Direction / Single
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft - Direction / Single
Points: 15.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Cultural Driver
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated PR Campaign
Points: 15.0
Stop Lunch Shaming
Agency: Chobani / New York Client: Chobani Category: Integrated PR Campaign
Points: 15.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Reputation Management
Points: 15.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Community Building
Points: 15.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Music
Points: 15.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Creative Use of Data
Points: 15.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience
Points: 15.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Social Media
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft / Use of Visuals
Points: 15.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
Points: 15.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Stunts & Activations
Points: 15.0
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Livestream
Points: 15.0
The Gift That Doesn't Give Back
Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles Client: Aviation Gin Category: Social Post / Single
Points: 15.0
Chicken Wars
Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Single
Points: 15.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Social Channel / Single Platform
Points: 15.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential
Points: 15.0
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Storytelling
Points: 15.0
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Craft / Use of Technology
Points: 15.0
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 15.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Immersive Spaces
Points: 15.0
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Brand Installations
Points: 15.0
OREO Music Box
Agency: The Martin Agency / Richmond, VA + OREO / East Hanover, New Jersey + Radical Media / Los Angeles, CA Client: OREO Category: Innovation in Radio & Audio
Points: 15.0
The Most Undisruptive Radio Ads
Agency: Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati Client: P&G Category: Innovation in Radio & Audio
Points: 15.0
The Last Germ: Writing Campaign
Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
Points: 15.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Experiential Radio & Audio
Points: 15.0
Get an Original Track
Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto Client: TA2 Sound + Music Category: Broadcast / Campaign
Points: 15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Innovation in Print
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
Jimmy Dean
Title:
50th Anniversary, Craft Campaign
Category:
Craft / Photography
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Posters / Campaign
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Magazine / Campaign
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Newspaper / Campaign
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Creative Use of Data / Real-Time
Award:
2020 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Social Media
Award:
2020 Creative Use of Data Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2020 Creative Effectiveness Silver Pencil
Points:
15.0
Client:
Wavio
Title:
See Sound
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Donate Life California
Title:
Second Chances
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Donate Life California
Title:
Second Chances
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Wavio
Title:
See Sound
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Digital / Social Media
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Wavio
Title:
See Sound
Category:
Digital / Web & Mobile
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Innovation in Moving Image Craft
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Title Sequences
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Beats by Dr. Dre
Title:
Unleashed
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
HP
Title:
Wake Up
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Holiday - The Surprise
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Reebok
Title:
Storm The Court
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Cultural Driver
Award:
2020 Cultural Driver Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated PR Campaign
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne
Category:
Integrated PR Campaign
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Integrated PR Campaign
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Changing the Game
Category:
Reputation Management
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Brand Voice
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Community Building
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Visual & Audio Craft / Music
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Creative Use of Data
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
UX / UI / User Experience
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Social Media
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft / Use of Visuals
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Stunts & Activations
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Livestream
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Aviation Gin
Title:
The Gift That Doesn't Give Back
Category:
Social Post / Single
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Post / Single
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Tinder
Title:
Swipe Night
Category:
Social Channel / Single Platform
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Craft / Storytelling
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Doritos
Title:
Cool Ranch
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Immersive Spaces
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Brand Installations
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
OREO
Title:
OREO Music Box
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
Client:
P&G
Title:
The Most Undisruptive Radio Ads
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Writing Campaign
Category:
Craft / Writing - Campaign
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Experiential Radio & Audio
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
Client:
TA2 Sound + Music
Title:
Get an Original Track
Category:
Broadcast / Campaign
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
