The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


North America

Client

Title

Category

Award

Points

50th Anniversary, Peace, Music & Sausage Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography Points: 10.0
The Leica Bauhaus Workshops Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Illustration Points: 10.0
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: Creative Use of Data / Storytelling Points: 10.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data / Data Visualization Points: 10.0
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Single Country or Region / Consumer / Brand Points: 10.0
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Creative Effectiveness / Consumer / Brand Points: 10.0
IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Creative Effectiveness / Consumer / Brand Points: 10.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Public Relations Points: 10.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital / Social Media Points: 10.0
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Digital / Web & Mobile Points: 10.0
One Word Agency: AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba Client: The Learning Corp Category: Film / Pharma Points: 10.0
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Products Points: 10.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Immersive / Events Points: 10.0
5B Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles Client: Johnson & Johnson Category: Branded Content Points: 10.0
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Use of Technology Points: 10.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Use of Music / Licensed / Adapted Music Points: 10.0
Let The Song Play Agency: Spotify In-House / New York Client: Spotify Category: Use of Music / Licensed / Adapted Music Points: 10.0
IKEA Stuff Monster Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Rooster Post / Toronto + A52 / California Client: IKEA Canada Category: Craft - Visual Effects / Single Points: 10.0
Losing Friends Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Craft - Writing / Single Points: 10.0
Creature Agency: Park Pictures LLC / New York Client: Surfers Against Sewage Category: Craft - Direction / Single Points: 10.0
An Open Mind is the Best Look Agency: Droga5 / New York Client: Nordstrom Category: Craft - Direction / Single Points: 10.0
Groundhog Day Agency: O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London Client: Fiat Chrysler Automobiles (FCA) / Jeep Category: Craft - Direction / Single Points: 10.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Cultural Driver Points: 10.0
The Pledge for Paternity Leave Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ Client: Unilever/Dove Men+Care Category: Brand Voice Points: 10.0
MENstruation Agency: BBDO / New York + Biscuit Filmworks / New York Client: THINX Category: Brand Voice Points: 10.0
Love Calls Back Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Community Building Points: 10.0
Covering Climate Now Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York Client: Columbia Journalism Review Category: Media Relations Points: 10.0
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Visual & Audio Craft / Visual Effects Points: 10.0
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Creative Use of Data Points: 10.0
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Cross-Channel UX / UI / Digital / Physical Points: 10.0
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: UX / UI / Interface Design Points: 10.0
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Influencer Marketing / Single Channel Points: 10.0
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Influencer Marketing / Single Channel Points: 10.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Stunts & Activations Points: 10.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Stunts & Activations Points: 10.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content Points: 10.0
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Livestream Points: 10.0
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response Points: 10.0
Hulu Sellouts x NFL Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign Points: 10.0
Hulu Sellouts x NBA Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign Points: 10.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Social Post / Single Points: 10.0
Pixar Street View Agency: Disney Yellow Shoes / Orlando Client: Walt Disney World Category: Innovation in Experiential Points: 10.0
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Craft / Data Visualization Points: 10.0
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Responsive Environments Points: 10.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Responsive Environments Points: 10.0
Galaxy Graffiti Agency: Cheil Worldwide / Seoul + Tangible Interaction / Vancouver Client: Samsung Electronics Category: Immersive Spaces Points: 10.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Events / Stunts / Competitions Points: 10.0
Save Our Libraries Agency: TBWA\ Juniper Park / Toronto Client: Save Our Libraries Category: Broadcast / Campaign Points: 10.0
Most Dangerous Street Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Innovation in Out of Home Points: 10.0
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Innovation in Out of Home Points: 10.0

Jimmy Dean

50th Anniversary, Peace, Music & Sausage

Craft / Photography

2020 Print Bronze Pencil

10.0

Leica Store Boston

The Leica Bauhaus Workshops

Craft / Illustration

2020 Print Bronze Pencil

10.0

RepresentUs

Ugly Gerry

Creative Use of Data / Storytelling

2020 Creative Use of Data Bronze Pencil

10.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Creative Use of Data / Data Visualization

2020 Creative Use of Data Bronze Pencil

10.0

Popeyes Louisiana Kitchen

Chicken Wars

Single Country or Region / Consumer / Brand

2020 Creative Effectiveness Bronze Pencil

10.0

Popeyes Louisiana Kitchen

Chicken Wars

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Bronze Pencil

10.0

IKEA Canada

IKEA Bedtime

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Bronze Pencil

10.0

Mumbai Police

The Punishing Signal

Public Relations

2020 Health, Wellness & Pharma Bronze Pencil

10.0

March For Our Lives

Generation Lockdown

Digital / Social Media

2020 Health, Wellness & Pharma Bronze Pencil

10.0

Monica Lewinsky

The Epidemic

Digital / Web & Mobile

2020 Health, Wellness & Pharma Bronze Pencil

10.0

The Learning Corp

One Word

Film / Pharma

2020 Health, Wellness & Pharma Bronze Pencil

10.0

Wavio

See Sound

Products

2020 Health, Wellness & Pharma Bronze Pencil

10.0

Mumbai Police

The Punishing Signal

Experiential / Immersive / Events

2020 Health, Wellness & Pharma Bronze Pencil

10.0

Johnson & Johnson

5B

Branded Content

2020 Health, Wellness & Pharma Bronze Pencil

10.0

Apple

Shot on iPhone 11 Pro - Snowbrawl

Use of Technology

2020 Moving Image Craft Bronze Pencil

10.0

Apple

Bounce

Use of Music / Licensed / Adapted Music

2020 Moving Image Craft Bronze Pencil

10.0

Spotify

Let The Song Play

Use of Music / Licensed / Adapted Music

2020 Moving Image Craft Bronze Pencil

10.0

IKEA Canada

IKEA Stuff Monster

Craft - Visual Effects / Single

2020 Moving Image Craft Bronze Pencil

10.0

Casey House

Losing Friends

Craft - Writing / Single

2020 Moving Image Craft Bronze Pencil

10.0

Surfers Against Sewage

Creature

Craft - Direction / Single

2020 Moving Image Craft Bronze Pencil

10.0

Nordstrom

An Open Mind is the Best Look

Craft - Direction / Single

2020 Moving Image Craft Bronze Pencil

10.0

Fiat Chrysler Automobiles (FCA) / Jeep

Groundhog Day

Craft - Direction / Single

2020 Moving Image Craft Bronze Pencil

10.0

Sandy Hook Promise

Back to School Essentials

Cultural Driver

2020 Cultural Driver Bronze Pencil

10.0

Unilever/Dove Men+Care

The Pledge for Paternity Leave

Brand Voice

2020 Public Relations Bronze Pencil

10.0

THINX

MENstruation

Brand Voice

2020 Public Relations Bronze Pencil

10.0

Verizon

Love Calls Back

Community Building

2020 Public Relations Bronze Pencil

10.0

Columbia Journalism Review

Covering Climate Now

Media Relations

2020 Public Relations Bronze Pencil

10.0

The Dalí Museum

Dalí Lives

Visual & Audio Craft / Visual Effects

2020 Digital Craft Bronze Pencil

10.0

Wavio

See Sound

Creative Use of Data

2020 Digital Craft Bronze Pencil

10.0

JFK Presidential Library and Museum

JFK Moonshot

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Bronze Pencil

10.0

JFK Presidential Library and Museum

JFK Moonshot

UX / UI / Interface Design

2020 Digital Craft Bronze Pencil

10.0

Regent Park School of Music

Parkscapes

Influencer Marketing / Single Channel

2020 Social Media Bronze Pencil

10.0

HomeEquity Bank

#PauseToRemember

Influencer Marketing / Single Channel

2020 Social Media Bronze Pencil

10.0

Mumbai Police

The Punishing Signal

Stunts & Activations

2020 Social Media Bronze Pencil

10.0

March For Our Lives

Generation Lockdown

Stunts & Activations

2020 Social Media Bronze Pencil

10.0

Burger King

Stevenage Challenge

User-Generated Content

2020 Social Media Bronze Pencil

10.0

JFK Presidential Library and Museum

JFK Moonshot

Livestream

2020 Social Media Bronze Pencil

10.0

Popeyes Louisiana Kitchen

Chicken Wars

Social Post / Real-time Response

2020 Social Media Bronze Pencil

10.0

Hulu

Hulu Sellouts x NFL

Social Post / Campaign

2020 Social Media Bronze Pencil

10.0

Hulu

Hulu Sellouts x NBA

Social Post / Campaign

2020 Social Media Bronze Pencil

10.0

March For Our Lives

Generation Lockdown

Social Post / Single

2020 Social Media Bronze Pencil

10.0

Walt Disney World

Pixar Street View

Innovation in Experiential

2020 Experiential & Immersive Bronze Pencil

10.0

United Way

The #UNIGNORABLE Tower

Craft / Data Visualization

2020 Experiential & Immersive Bronze Pencil

10.0

Google

Margaret by Moonlight

Responsive Environments

2020 Experiential & Immersive Bronze Pencil

10.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Responsive Environments

2020 Experiential & Immersive Bronze Pencil

10.0

Samsung Electronics

Galaxy Graffiti

Immersive Spaces

2020 Experiential & Immersive Bronze Pencil

10.0

Donate Life California

Second Chances

Events / Stunts / Competitions

2020 Experiential & Immersive Bronze Pencil

10.0

Save Our Libraries

Save Our Libraries

Broadcast / Campaign

2020 Radio & Audio Bronze Pencil

10.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Innovation in Out of Home

2020 Out of Home Bronze Pencil

10.0

Burger King Mexico/Global

The Traffic Jam Whopper

Innovation in Out of Home

2020 Out of Home Bronze Pencil

10.0

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