The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


North America

Client

Title

Category

Award

Points

Edible Six Pack Rings Agency: We Believers / New York Client: E6PR Category: Systems / Responsible Consumption & Production Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Systems / Reduced Inequalities Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: People / Quality Education Points: 2.0
Price on Our Lives Agency: McCann / New York + March for Our Lives / Parkland Client: March For Our Lives Category: People / Good Health & Well-Being Points: 2.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: People / Good Health & Well-Being Points: 2.0
The Terminator: Dark Fate Jeep Sale Agency: Highdive / Chicago + Jeep / Detroit Client: Jeep Category: Innovation in Print Points: 2.0
Great Stories Are Timeless Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Typography Points: 2.0
Myth Busting Sex Trafficking Agency: GSW / New York + Alejandro Burset / Madrid, Spain Client: The Covenant House Category: Craft / Photography Points: 2.0
Writing goes a long way. Agency: Cossette / Montreal + Amnesty International / Montreal + Anna Goodson / Verdun + Cossette Média / Montréal Client: Amnesty International Category: Craft / Illustration Points: 2.0
No Way In Agency: TAXI / Toronto/Montreal/Vancouver/New York + Rick Hansen Foundation / Richmond Client: Rick Hansen Foundation Category: Craft / Illustration Points: 2.0
Stop The Cycle Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro Client: Amigos For Kids Category: Craft / Illustration Points: 2.0
Run. For. Life. Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Craft / Art Direction Points: 2.0
Great Stories Are Timeless Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Art Direction Points: 2.0
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Craft / Art Direction Points: 2.0
Human Clock Agency: Leo Burnett / Toronto + Leo Burnett / Vietnam Client: McDonald's Category: Craft / Art Direction Points: 2.0
Stop The Cycle Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro Client: Amigos For Kids Category: Craft / Art Direction Points: 2.0
Never Standing Still Agency: Design Army / Washington Client: Hong Kong Ballet Category: Craft / Art Direction Points: 2.0
Writing goes a long way. Agency: Cossette / Montreal + Amnesty International / Montreal + Anna Goodson / Verdun + Cossette Média / Montréal Client: Amnesty International Category: Posters / Campaign Points: 2.0
Human Clock Agency: Leo Burnett / Toronto + Leo Burnett / Vietnam Client: McDonald's Category: Posters / Campaign Points: 2.0
Writing goes a long way. Agency: Cossette / Montreal + Amnesty International / Montreal + Anna Goodson / Verdun + Cossette Média / Montréal Client: Amnesty International Category: Newspaper / Campaign Points: 2.0
Meaningful Steps Newspaper Campaign Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Newspaper / Campaign Points: 2.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Creative Use of Data / Real-Time Points: 2.0
Runaway Train 25 Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Creative Use of Data / Real-Time Points: 2.0
Apollo in Real Time Agency: Ben Feist / Toronto Client: Self Category: Creative Use of Data / Real-Time Points: 2.0
The Decade Wrapped Agency: Spotify In-House / New York Client: Spotify Category: Creative Use of Data / Storytelling Points: 2.0
The Most Searched Agency: Google Brand Studio / San Francisco Client: Google Category: Creative Use of Data / Storytelling Points: 2.0
adidas Boston Marathon Race Films Agency: Grow / Norfolk + adidas / Portland Client: adidas Running Category: Creative Use of Data / Storytelling Points: 2.0
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Creative Use of Data / Storytelling Points: 2.0
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Creative Use of Data / Storytelling Points: 2.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data / Storytelling Points: 2.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Targeting Points: 2.0
IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Creative Use of Data / Targeting Points: 2.0
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: Creative Use of Data / Data Visualization Points: 2.0
Your 2019 Wrapped Agency: Spotify In-House / New York Client: Spotify Category: Creative Use of Data / Data Visualization Points: 2.0
Samsung Galaxy A - #danceAwesome Agency: R/GA / New York + Wieden+Kennedy / Amsterdam Client: Samsung Electronics Co. Ltd. Category: Multi-Country or Global / Consumer / Brand Points: 2.0
Project #ShowUs Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica Client: Dove Category: Multi-Country or Global / Consumer / Brand Points: 2.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Single Country or Region / Non-Profit / Charity Points: 2.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Single Country or Region / Consumer / Brand Points: 2.0
Twitter Bait Agency: MullenLowe / US Client: Burger King Category: Single Country or Region / Consumer / Brand Points: 2.0
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Single Country or Region / Consumer / Brand Points: 2.0
#NoKidsInCages Agency: Badger & Winters / New York Client: RAICES Category: Creative Effectiveness / Non-Profit / Charity Points: 2.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Creative Effectiveness / Non-Profit / Charity Points: 2.0
Covering Climate Now Agency: TBWA\Chiat\Day / New York + Design By Disruption / New York + Columbia Journalism Review / New York Client: Columbia Journalism Review Category: Creative Effectiveness / Non-Profit / Charity Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Creative Effectiveness / Non-Profit / Charity Points: 2.0
The Most Undisruptive Radio Ads Agency: GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati Client: P&G Category: Creative Effectiveness / Consumer / Brand Points: 2.0
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Creative Effectiveness / Consumer / Brand Points: 2.0
Project #ShowUs Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica Client: Dove Category: Creative Effectiveness / Consumer / Brand Points: 2.0
Rowan's Law The Risk Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto Client: Government of Ontario Category: Integrated Branding Points: 2.0
Buckley's 100 Years of Awful Taste Campaign Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Integrated Branding Points: 2.0
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Public Relations Points: 2.0

E6PR

Edible Six Pack Rings

Systems / Responsible Consumption & Production

2020 Sustainable Development Pencil Merit Award

2.0

Microsoft

Changing the Game

Systems / Reduced Inequalities

2020 Sustainable Development Pencil Merit Award

2.0

March For Our Lives

Generation Lockdown

People / Quality Education

2020 Sustainable Development Pencil Merit Award

2.0

March For Our Lives

Price on Our Lives

People / Good Health & Well-Being

2020 Sustainable Development Pencil Merit Award

2.0

Donate Life California

Second Chances

People / Good Health & Well-Being

2020 Sustainable Development Pencil Merit Award

2.0

Jeep

The Terminator: Dark Fate Jeep Sale

Innovation in Print

2020 Print Merit Award

2.0

Tribeca Film Festival

Great Stories Are Timeless

Craft / Typography

2020 Print Merit Award

2.0

The Covenant House

Myth Busting Sex Trafficking

Craft / Photography

2020 Print Merit Award

2.0

Amnesty International

Writing goes a long way.

Craft / Illustration

2020 Print Merit Award

2.0

Rick Hansen Foundation

No Way In

Craft / Illustration

2020 Print Merit Award

2.0

Amigos For Kids

Stop The Cycle

Craft / Illustration

2020 Print Merit Award

2.0

The Red Cross

Run. For. Life.

Craft / Art Direction

2020 Print Merit Award

2.0

Tribeca Film Festival

Great Stories Are Timeless

Craft / Art Direction

2020 Print Merit Award

2.0

The Coca-Cola Company

Try Not To Hear This

Craft / Art Direction

2020 Print Merit Award

2.0

McDonald's

Human Clock

Craft / Art Direction

2020 Print Merit Award

2.0

Amigos For Kids

Stop The Cycle

Craft / Art Direction

2020 Print Merit Award

2.0

Hong Kong Ballet

Never Standing Still

Craft / Art Direction

2020 Print Merit Award

2.0

Amnesty International

Writing goes a long way.

Posters / Campaign

2020 Print Merit Award

2.0

McDonald's

Human Clock

Posters / Campaign

2020 Print Merit Award

2.0

Amnesty International

Writing goes a long way.

Newspaper / Campaign

2020 Print Merit Award

2.0

SC Johnson - Kiwi

Meaningful Steps Newspaper Campaign

Newspaper / Campaign

2020 Print Merit Award

2.0

Mumbai Police

The Punishing Signal

Creative Use of Data / Real-Time

2020 Creative Use of Data Merit Award

2.0

National Center For Missing & Exploited Children

Runaway Train 25

Creative Use of Data / Real-Time

2020 Creative Use of Data Merit Award

2.0

Self

Apollo in Real Time

Creative Use of Data / Real-Time

2020 Creative Use of Data Merit Award

2.0

Spotify

The Decade Wrapped

Creative Use of Data / Storytelling

2020 Creative Use of Data Merit Award

2.0

Google

The Most Searched

Creative Use of Data / Storytelling

2020 Creative Use of Data Merit Award

2.0

adidas Running

adidas Boston Marathon Race Films

Creative Use of Data / Storytelling

2020 Creative Use of Data Merit Award

2.0

The Dalí Museum

Dalí Lives

Creative Use of Data / Storytelling

2020 Creative Use of Data Merit Award

2.0

Tinder

Swipe Night

Creative Use of Data / Storytelling

2020 Creative Use of Data Merit Award

2.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Creative Use of Data / Storytelling

2020 Creative Use of Data Merit Award

2.0

Black & Abroad

Go Back To Africa

Creative Use of Data / Targeting

2020 Creative Use of Data Merit Award

2.0

IKEA Canada

IKEA Bedtime

Creative Use of Data / Targeting

2020 Creative Use of Data Merit Award

2.0

RepresentUs

Ugly Gerry

Creative Use of Data / Data Visualization

2020 Creative Use of Data Merit Award

2.0

Spotify

Your 2019 Wrapped

Creative Use of Data / Data Visualization

2020 Creative Use of Data Merit Award

2.0

Samsung Electronics Co. Ltd.

Samsung Galaxy A - #danceAwesome

Multi-Country or Global / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

Dove

Project #ShowUs

Multi-Country or Global / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

Mumbai Police

The Punishing Signal

Single Country or Region / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

Procter & Gamble - Tide

Laundry Night

Single Country or Region / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

Burger King

Twitter Bait

Single Country or Region / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

SC Johnson - Glade

Scent By

Single Country or Region / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

RAICES

#NoKidsInCages

Creative Effectiveness / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

Mumbai Police

The Punishing Signal

Creative Effectiveness / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

Columbia Journalism Review

Covering Climate Now

Creative Effectiveness / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

March For Our Lives

Generation Lockdown

Creative Effectiveness / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

P&G

The Most Undisruptive Radio Ads

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

SC Johnson - Glade

Scent By

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

Dove

Project #ShowUs

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

Government of Ontario

Rowan's Law The Risk

Integrated Branding

2020 Health, Wellness & Pharma Merit Award

2.0

GSK Canada

Buckley's 100 Years of Awful Taste Campaign

Integrated Branding

2020 Health, Wellness & Pharma Merit Award

2.0

HBO

For The Throne: Bleed

Public Relations

2020 Health, Wellness & Pharma Merit Award

2.0

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