The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Best of Film
Points: 90.00
Life Needs Truth
Agency: Droga5 / New York + The New York Times + Somesuch / New York + Wave Studios / New York Client: The New York Times Category: Television & VOD / Long Form - Single
Points: 45.00
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Television & VOD / Long Form - Single
Points: 45.00
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Online Films & Video / Long Form - Single
Points: 45.00
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Maurice and The Black Bear School
Agency: Droga5 / New York + Moet Hennessy / New York + Wave Studios / New York + Somesuch / New York Client: Hennessy Category: Television & VOD / Long Form - Single
Points: 21.00
You Can't Stop Sports (Campaign)
Agency: Wieden+Kennedy / Portland Client: Nike Category: Television & VOD / Long Form - Series
Points: 21.00
Never Lost
Agency: Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York Client: Facebook Category: User-Generated Content
Points: 21.00
The Match of Ages
Agency: We Believers / New York Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Television & VOD / Short Form - Single
Points: 14.00
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Television & VOD / Short Form - Single
Points: 9.00
We Got You Baby
Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER Client: Kimberly-Clark/Huggies Category: Television & VOD / Long Form - Single
Points: 9.00
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks Client: Meow Wolf Category: Television & VOD / Long Form - Single
Points: 9.00
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Joint Editorial + a52 Client: Nike Category: Online Films & Video / Long Form - Single
Points: 9.00
You Can't Stop Sisters
Agency: Wieden+Kennedy / Portland + Joint Editorial + a52 Client: Nike Category: Online Films & Video / Long Form - Single
Points: 9.00
Together, A Short Film You Can Buy
Agency: CALLEN + Psyop Client: National YoungArts Foundation Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Innovation & Transformation / Innovation in Film
Points: 6.75
Stay Home of the Whopper
Agency: FCB / New York Client: Burger King Category: Television & VOD / Short Form - Single
Points: 3.00
Superb Owl
Agency: R/GA California / San Francisco Client: Reddit Category: Television & VOD / Short Form - Single
Points: 3.00
Aunt Infestation
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York Client: GEICO Category: Television & VOD / Short Form - Single
Points: 3.00
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications Client: RepresentUs Category: Online Films & Video / Long Form - Series
Points: 3.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Online Films & Video / Long Form - Series
Points: 3.00
SickKids VS. One Million Strong
Agency: Cossette / Toronto + OMD / Toronto + Citizen / Toronto Client: SickKids Foundation Category: Online Films & Video / Pre-Roll - Single
Points: 3.00
#WouldYouHireTrump
Agency: American Meme / Los Angeles + Win America Back...PAC / Los Angeles Client: Win America Back PAC Category: Low Budget / Under 50K Budget
Points: 3.00
Reflection
Agency: lg2 / Montreal + Société de sauvetage / Lifesaving Society / Montreal Client: Société de sauvetage / Lifesaving Society Category: Low Budget / Under 50K Budget
Points: 3.00
"We're Here For You" Film
Agency: Quality Meats / Chicago + The BMP Film Co. / Chicago Client: The Wieners Circle Category: Low Budget / Under 50K Budget
Points: 3.00
Dr Rick
Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles Client: Progressive Insurance Category: Television & VOD / Short Form - Series
Points: 3.00
Stream of Lactation
Agency: Mekanism / New York + Frida Mom Client: Frida Mom Category: Television & VOD / Long Form - Single
Points: 3.00
The List
Agency: Publicis / New York + Harbor Picture Company / New York + Rock Paper Scissors / New York + Sanctuary Content Client: Citi Category: Television & VOD / Long Form - Single
Points: 3.00
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Television & VOD / Long Form - Single
Points: 3.00
Cows' Menu
Agency: We Believers / New York Client: Burger King Global Category: Television & VOD / Long Form - Single
Points: 3.00
A Mountain of Entertainment
Agency: Droga5 / New York + Paramount + / New York Client: Paramount + Category: Television & VOD / Varying Length Series
Points: 3.00
No Way Norway
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles Client: General Motors Category: Television & VOD / Varying Length Series
Points: 3.00
Karen
Agency: BBDO / New York Client: Mars Chocolate North America: M&M's Category: Online Films & Video / Short Form - Single
Points: 3.00
First Visitors
Agency: BBDO / New York + O Positive Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Single
Points: 3.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Online Films & Video / Short Form - Single
Points: 3.00
Life is Full of Hidden Problems
Agency: BBDO / New York Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Series
Points: 3.00
Black Makes a Way
Agency: Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial Client: Facebook App Category: Online Films & Video / Long Form - Single
Points: 3.00
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Online Films & Video / Long Form - Single
Points: 3.00
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Online Films & Video / Long Form - Single
Points: 3.00
Maurice and The Black Bear School Documentary
Agency: Droga5 / New York + Hennessy / New York Client: Hennessy Category: Online Films & Video / Long Form - Single
Points: 3.00
Not a Gun
Agency: Goodby Silverstein & Partners / San Francisco Client: Courageous Conversation Global Foundation Category: Online Films & Video / Long Form - Single
Points: 3.00
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco Client: Google / United Nations / Tribeca Enterprises Category: Online Films & Video / Long Form - Single
Points: 3.00
Gun Unboxing
Agency: Grey / New York Client: States United Category: Online Films & Video / Long Form - Single
Points: 3.00
Match Made In Hell
Agency: Maximum Effort Marketing / New York + Escape Velocity Content / Moorpark Client: Match Category: Online Films & Video / Long Form - Single
Points: 3.00
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Points: 3.00
Instant Doctor
Agency: The Bloc / New York Client: Tribute Category: Online Films & Video / Long Form - Single
Points: 3.00
Never Too Far Down
Agency: Wieden+Kennedy / Portland + Park Pictures + Spot Welders Client: Nike Category: Online Films & Video / Long Form - Single
Points: 3.00
Play For The World
Agency: Wieden+Kennedy / Portland + Joint Editorial + Walker Client: Nike Category: Online Films & Video / Long Form - Single
Points: 3.00
The Look
Agency: SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles Client: Procter & Gamble Category: Cinema Advertising
Points: 3.00
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Best of Film
Award:
2021 Film Best of Discipline Pencil
Points:
90.00
Client:
The New York Times
Title:
Life Needs Truth
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Nike
Title:
You Can't Stop Us
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Nike
Title:
You Can't Stop Sports (Campaign)
Category:
Television & VOD / Long Form - Series
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Facebook
Title:
Never Lost
Category:
User-Generated Content
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Silver Pencil
Points:
14.00
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Nike
Title:
Kobe - Better
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Nike
Title:
You Can't Stop Sisters
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
National YoungArts Foundation
Title:
Together, A Short Film You Can Buy
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Innovation & Transformation / Innovation in Film
Award:
2021 Film Bronze Pencil
Points:
6.75
Client:
Burger King
Title:
Stay Home of the Whopper
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Reddit
Title:
Superb Owl
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
GEICO
Title:
Aunt Infestation
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
RepresentUs
Title:
Dictators
Category:
Online Films & Video / Long Form - Series
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online Films & Video / Long Form - Series
Award:
2021 Film Merit Award
Points:
3.00
Client:
SickKids Foundation
Title:
SickKids VS. One Million Strong
Category:
Online Films & Video / Pre-Roll - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Win America Back PAC
Title:
#WouldYouHireTrump
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.00
Client:
Société de sauvetage / Lifesaving Society
Title:
Reflection
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.00
Client:
The Wieners Circle
Title:
"We're Here For You" Film
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.00
Client:
Progressive Insurance
Title:
Dr Rick
Category:
Television & VOD / Short Form - Series
Award:
2021 Film Merit Award
Points:
3.00
Client:
Frida Mom
Title:
Stream of Lactation
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Citi
Title:
The List
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Burger King Global
Title:
Cows' Menu
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Paramount +
Title:
A Mountain of Entertainment
Category:
Television & VOD / Varying Length Series
Award:
2021 Film Merit Award
Points:
3.00
Client:
General Motors
Title:
No Way Norway
Category:
Television & VOD / Varying Length Series
Award:
2021 Film Merit Award
Points:
3.00
Client:
Mars Chocolate North America: M&M's
Title:
Karen
Category:
Online Films & Video / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Mars Chocolate North America: Snickers
Title:
First Visitors
Category:
Online Films & Video / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Online Films & Video / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Mars Chocolate North America: Snickers
Title:
Life is Full of Hidden Problems
Category:
Online Films & Video / Short Form - Series
Award:
2021 Film Merit Award
Points:
3.00
Client:
Facebook App
Title:
Black Makes a Way
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Miller Lite
Title:
Cantenna
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Facebook
Title:
Born In Quarantine
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Hennessy
Title:
Maurice and The Black Bear School Documentary
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Courageous Conversation Global Foundation
Title:
Not a Gun
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Google / United Nations / Tribeca Enterprises
Title:
Life Below Water
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
States United
Title:
Gun Unboxing
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Match
Title:
Match Made In Hell
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Tribute
Title:
Instant Doctor
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Nike
Title:
Never Too Far Down
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Nike
Title:
Play For The World
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Procter & Gamble
Title:
The Look
Category:
Cinema Advertising
Award:
2021 Film Merit Award
Points:
3.00
