The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Best of Design
Points: 90.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Service Design / Customer Experience (CX)
Points: 45.00
San Francisco Symphony Brand Identity
Agency: COLLINS + San Francisco Symphony Client: San Francisco Symphony Category: Branding / Identity System
Points: 45.00
Your Way, Way Better
Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Rebranding
Points: 45.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Out of Home / Brand Installations
Points: 45.00
Alone with Me
Agency: Spotify In-House Client: Spotify Category: Data Visualization / Static or Dynamic
Points: 21.00
ABCs of Survival
Agency: The Bloc / New York Client: National Black Child Development Institute Category: Editorial / Books
Points: 21.00
Flame, Your Way
Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Typography / Typeface Design
Points: 21.00
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Promotional / Collateral Items
Points: 21.00
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Out of Home / Series
Points: 21.00
Merch Aid
Agency: R/GA / New York Client: Merch Aid Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Innovation & Transformation / Innovation in Design
Points: 14.00
Kobe Bryant Tribute Cover
Agency: Walrus / New York Client: Los Angeles Magazine Category: Editorial / Magazines & Newspapers
Points: 9.00
The Vitals: True Nurse Stories
Agency: Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh Client: Allegheny Health Network Category: Editorial / Digital Publications
Points: 9.00
Logos, Your Way
Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Logo
Points: 9.00
Your Uniform, Your Way
Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Branded Item
Points: 9.00
Crane Brand Identity
Agency: COLLINS + Crane Paper Company Client: Crane Category: Branding / Identity System
Points: 9.00
Apple Store Opening: Sanlitun Beijing
Agency: Apple Client: Apple Category: Craft / Art Direction
Points: 9.00
Mailchimp 2020 Annual Report
Agency: Mailchimp Client: Mailchimp Category: Craft / Illustration
Points: 9.00
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis Client: Tikkun Olam Makers: TOM Category: Packaging / Specialty
Points: 6.75
How To Fix America
Agency: Sunday Afternoon / New York + Juan Carlos Pagan / New York Client: The New York Times Category: Editorial / Magazines & Newspapers
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Data Visualization / Static or Dynamic
Points: 3.00
Kai nu’u o Kanaloa Art Installation
Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu Client: Central Pacific Bank Category: Data Visualization / Static or Dynamic
Points: 3.00
The Adulthood
Agency: Arts & Letters Creative Co. / Richmond + Google Client: Chromebook Category: Craft / Animation
Points: 3.00
Missing Code
Agency: division7 + Mojo Supermarket Client: Girls Who Code Category: Craft / Animation
Points: 3.00
Big Change Starts Small
Agency: Kin / New York Client: Mailchimp Category: Craft / Animation
Points: 3.00
Urban League of Greater KC's 100th Anniversary
Agency: Barkley Client: Urban League Category: Branding / Identity System
Points: 3.00
M.AD School of Ideas Brand Identity
Agency: COLLINS + M.AD School of Ideas Client: M.AD School of Ideas Category: Branding / Identity System
Points: 3.00
We Got You Baby
Agency: Droga5 / New York + Second Child / New York Client: Kimberly-Clark/Huggies Category: Branding / Identity System
Points: 3.00
The City that Works By Design
Agency: Ogilvy / Chicago Client: City of Chicago Category: Branding / Identity System
Points: 3.00
Apple Music Brand Refresh
Agency: Apple / Los Angeles + Buck + Apple / Los Angeles Client: Apple Category: Branding / Rebranding
Points: 3.00
Tripadvisor
Agency: Mother Design / New York Client: Tripadvisor Category: Branding / Rebranding
Points: 3.00
CES Case Study
Agency: Verizon Creative Marketing / New York + Verizon / New York + The Mill / New York Client: Verizon Category: Branding / Corporate Communications
Points: 3.00
CN100 Commemorative Book
Agency: Sid Lee / Montreal Client: CN Category: Branding / Corporate Communications
Points: 3.00
Rising Time
Agency: 72andSunny / New York Client: Church & Dwight / Trojan Brand Condoms Category: Editorial / Books
Points: 3.00
Have I Ever Told You Black Lives Matter
Agency: Champions Design / New York Client: Tilbury House Publishers Category: Editorial / Books
Points: 3.00
Macklin
Agency: Monotype Studio / Boston Client: Monotype Category: Typography / Typeface Design
Points: 3.00
The Most Futura Ever
Agency: Monotype Studio / Boston Client: Monotype Category: Typography / Typeface Design
Points: 3.00
Listening
Agency: Spotify In-House Client: Spotify Category: Typography / Dynamic / In Motion
Points: 3.00
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Promotional / Posters - Single
Points: 3.00
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal Client: Amnesty International Category: Promotional / Posters - Series
Points: 3.00
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Promotional / Posters - Series
Points: 3.00
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco Client: HP Category: Promotional / Posters - Series
Points: 3.00
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Promotional / Posters - Series
Points: 3.00
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York Client: Procter & Gamble - Olay Skincare Category: Promotional / Print Advertisements
Points: 3.00
IKEA The Last Catalogue
Agency: Rethink + IKEA Canada / Toronto Client: IKEA Category: Promotional / Collateral Items
Points: 3.00
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Promotional / Collateral Items
Points: 3.00
Rolling Paper Straws
Agency: Rethink + Truss Beverages / Toronto Client: Truss Beverages Category: Promotional / Collateral Items
Points: 3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Best of Design
Award:
2021 Design Best of Discipline Pencil
Points:
90.00
Client:
Mastercard
Title:
True Name
Category:
Service Design / Customer Experience (CX)
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
CNN
Title:
Donkey & Elephant
Category:
Craft / Animation
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
San Francisco Symphony
Title:
San Francisco Symphony Brand Identity
Category:
Branding / Identity System
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Your Way, Way Better
Category:
Branding / Rebranding
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Out of Home / Brand Installations
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Alone with Me
Category:
Data Visualization / Static or Dynamic
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
National Black Child Development Institute
Title:
ABCs of Survival
Category:
Editorial / Books
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Flame, Your Way
Category:
Typography / Typeface Design
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Promotional / Collateral Items
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
UN Women
Title:
The UNSeen Story
Category:
Out of Home / Series
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
Merch Aid
Title:
Merch Aid
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Silver Pencil
Points:
14.00
Client:
Los Angeles Magazine
Title:
Kobe Bryant Tribute Cover
Category:
Editorial / Magazines & Newspapers
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Allegheny Health Network
Title:
The Vitals: True Nurse Stories
Category:
Editorial / Digital Publications
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Logos, Your Way
Category:
Branding / Logo
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Your Uniform, Your Way
Category:
Branding / Branded Item
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Crane
Title:
Crane Brand Identity
Category:
Branding / Identity System
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
AirPods Max Product Site
Category:
Digital Design
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Apple Store Opening: Sanlitun Beijing
Category:
Craft / Art Direction
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Mailchimp
Title:
Mailchimp 2020 Annual Report
Category:
Craft / Illustration
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging / Specialty
Award:
2021 Design Bronze Pencil
Points:
6.75
Client:
The New York Times
Title:
How To Fix America
Category:
Editorial / Magazines & Newspapers
Award:
2021 Design Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization / Static or Dynamic
Award:
2021 Design Merit Award
Points:
3.00
Client:
Central Pacific Bank
Title:
Kai nu’u o Kanaloa Art Installation
Category:
Data Visualization / Static or Dynamic
Award:
2021 Design Merit Award
Points:
3.00
Client:
Chromebook
Title:
The Adulthood
Category:
Craft / Animation
Award:
2021 Design Merit Award
Points:
3.00
Client:
Girls Who Code
Title:
Missing Code
Category:
Craft / Animation
Award:
2021 Design Merit Award
Points:
3.00
Client:
Mailchimp
Title:
Big Change Starts Small
Category:
Craft / Animation
Award:
2021 Design Merit Award
Points:
3.00
Client:
Urban League
Title:
Urban League of Greater KC's 100th Anniversary
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
M.AD School of Ideas
Title:
M.AD School of Ideas Brand Identity
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
City of Chicago
Title:
The City that Works By Design
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Apple Music Brand Refresh
Category:
Branding / Rebranding
Award:
2021 Design Merit Award
Points:
3.00
Client:
Tripadvisor
Title:
Tripadvisor
Category:
Branding / Rebranding
Award:
2021 Design Merit Award
Points:
3.00
Client:
Verizon
Title:
CES Case Study
Category:
Branding / Corporate Communications
Award:
2021 Design Merit Award
Points:
3.00
Client:
CN
Title:
CN100 Commemorative Book
Category:
Branding / Corporate Communications
Award:
2021 Design Merit Award
Points:
3.00
Client:
Church & Dwight / Trojan Brand Condoms
Title:
Rising Time
Category:
Editorial / Books
Award:
2021 Design Merit Award
Points:
3.00
Client:
Tilbury House Publishers
Title:
Have I Ever Told You Black Lives Matter
Category:
Editorial / Books
Award:
2021 Design Merit Award
Points:
3.00
Client:
Monotype
Title:
Macklin
Category:
Typography / Typeface Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
Monotype
Title:
The Most Futura Ever
Category:
Typography / Typeface Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
Spotify
Title:
Listening
Category:
Typography / Dynamic / In Motion
Award:
2021 Design Merit Award
Points:
3.00
Client:
McDonald's Canada
Title:
Moving Day
Category:
Promotional / Posters - Single
Award:
2021 Design Merit Award
Points:
3.00
Client:
Amnesty International
Title:
Write for Rights
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
McDonald's Canada
Title:
Moving Day
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
HP
Title:
#WindowsOfHope
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Promotional / Print Advertisements
Award:
2021 Design Merit Award
Points:
3.00
Client:
IKEA
Title:
IKEA The Last Catalogue
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
Truss Beverages
Title:
Rolling Paper Straws
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
