The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Live Events
Points: 45.00
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Integrated Campaign
Points: 45.00
For Your Consideration
Agency: Saatchi & Saatchi / New York Client: Women in Film Category: Out of Home / Billboards & Transit
Points: 45.00
The Match of Ages
Agency: We Believers / New York Client: Corona Category: Experiential / Virtual Events
Points: 45.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Experiential / Customer Experience / CX
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Billboards & Transit
Points: 30.00
Superb Owl
Agency: R/GA California / San Francisco Client: Reddit Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 21.00
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami Client: Popeyes Louisiana Kitchen Category: Non-traditional & Guerrilla Marketing
Points: 21.00
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
Points: 9.00
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple Client: Apple, Inc. Category: Craft / Art Direction
Points: 9.00
Alone with Me
Agency: Spotify In-House Client: Spotify Category: Craft / Data-Driven Personalization
Points: 9.00
Littlest Bailout
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated Campaign
Points: 3.00
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Integrated Campaign
Points: 3.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Integrated Campaign
Points: 3.00
Baseball
Agency: MullenLowe / US Client: Change the Ref Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Physical Items
Points: 3.00
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Physical Items
Points: 3.00
Up The Vote
Agency: R/GA California / San Francisco Client: Reddit Category: Out of Home / Billboards & Transit
Points: 3.00
Pedestal Project
Agency: BBDO / New York Client: Color of Change Category: Experiential / Brand Installations
Points: 3.00
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Experiential / Brand Installations
Points: 3.00
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto Client: HomeEquity Bank Category: Experiential / Virtual Events
Points: 3.00
Clone Machine
Agency: Leo Burnett / Chicago Client: Coors Light Category: Digital & Online / Websites & Mobile
Points: 3.00
BOOK A TRIP
Agency: Dieste, Inc. / Dallas Client: THE WILD DETECTIVES Category: Digital & Online / Ecommerce
Points: 3.00
Merch Aid
Agency: R/GA / New York Client: Merch Aid Category: Digital & Online / Ecommerce
Points: 3.00
Supporting Independents
Agency: R/GA / New York Client: Shopify Category: Digital & Online / Ecommerce
Points: 3.00
Heinz on Film
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Digital & Online / Social Media Post - Single
Points: 3.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Digital & Online / Social Media Post - Series
Points: 3.00
Don't drink and buy
Agency: DAVID / Miami + The Mill / Los Angeles Client: Budweiser Category: Digital & Online / Social Media Post - Series
Points: 3.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Digital & Online / Social Media Post - Series
Points: 3.00
Endless World of Airmax
Agency: BBDO / New York Client: Foot Locker Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York Client: Budweiser Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Magnolia
Agency: Ogilvy / New York + Open Mind / New York Client: Gerber Category: Non-traditional & Guerrilla Marketing
Points: 3.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford Client: Travelers Insurance Category: Craft / Art Direction
Points: 3.00
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Craft / Writing
Points: 3.00
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York Client: Procter & Gamble - Olay Skincare Category: Craft / Writing
Points: 3.00
The last Horoscope
Agency: GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns Client: WhatsApp Inc. Category: Craft / Data-Driven Personalization
Points: 3.00
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Craft / Data-Driven Personalization
Points: 3.00
King Stairs
Agency: DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 2.25
Shamecards
Agency: MullenLowe / US + Produceria / São Paulo Client: Change the Ref Category: Craft / Art Direction
Points: 1.50
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Live Events
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Integrated Campaign
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Women in Film
Title:
For Your Consideration
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Corona
Title:
The Match of Ages
Category:
Experiential / Virtual Events
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
True Name
Category:
Experiential / Customer Experience / CX
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
30.00
Client:
Reddit
Title:
Superb Owl
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.00
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.00
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Data-Driven Personalization
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Integrated Campaign
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
UN Women
Title:
The UNSeen Story
Category:
Integrated Campaign
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Integrated Campaign
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Change the Ref
Title:
Baseball
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Reddit
Title:
Up The Vote
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Color of Change
Title:
Pedestal Project
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
HomeEquity Bank
Title:
World’s Oldest E-sports Team
Category:
Experiential / Virtual Events
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Coors Light
Title:
Clone Machine
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
THE WILD DETECTIVES
Title:
BOOK A TRIP
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Merch Aid
Title:
Merch Aid
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Shopify
Title:
Supporting Independents
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
Digital & Online / Social Media Post - Single
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Budweiser
Title:
Don't drink and buy
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Gerber
Title:
Magnolia
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Craft / Writing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Craft / Writing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
WhatsApp Inc.
Title:
The last Horoscope
Category:
Craft / Data-Driven Personalization
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Craft / Data-Driven Personalization
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King
Title:
King Stairs
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
2.25