The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
Back to School Essentials
Agency: BBDO / New York Client: Sandy Hook Promise Category: Best of Creative Effectiveness
Points: 90.00
Back to School Essentials
Agency: BBDO / New York Client: Sandy Hook Promise Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.00
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Effectiveness / Consumer / Brand
Points: 45.00
Project Understood
Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto Client: Canadian Down Syndrome Society Category: Multi-Country or Global / Non-Profit / Charity
Points: 45.00
The Travis Scott Meal
Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group Client: McDonald's Category: Single Country or Region / Consumer / Brand
Points: 21.00
Superb Owl
Agency: R/GA California / San Francisco Client: Reddit Category: Creative Effectiveness / Consumer / Brand
Points: 21.00
You Can't Stop Sports
Agency: Wieden+Kennedy / Portland Client: Nike Category: Creative Effectiveness / Consumer / Brand
Points: 21.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Single Country or Region / Consumer / Brand
Points: 9.00
The Last Dance Deep Fake
Agency: Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York Client: ESPN / State Farm Category: Single Country or Region / Consumer / Brand
Points: 9.00
Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York Client: Crayola Category: Creative Effectiveness / Consumer / Brand
Points: 9.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Single Country or Region / Consumer / Brand
Points: 3.00
Go Near: Celebrating Local Travel Only On Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Multi-Country or Global / Consumer / Brand
Points: 3.00
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York Client: Budweiser Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Never Lost
Agency: Droga5 / New York + Facebook / New York + Wave Studios / New York + Blacksmith / New York Client: Facebook Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Stream of Lactation
Agency: Mekanism / New York + Frida Mom Client: Frida Mom Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Build the Vote
Agency: Sid Lee / Montreal Client: Rock the Vote Category: Single Country or Region / Non-Profit / Charity
Points: 3.00
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires Client: Budweiser Category: Multi-Country or Global / Consumer / Brand
Points: 1.50
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Best of Creative Effectiveness
Award:
2021 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Canadian Down Syndrome Society
Title:
Project Understood
Category:
Multi-Country or Global / Non-Profit / Charity
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
McDonald's
Title:
The Travis Scott Meal
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Reddit
Title:
Superb Owl
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Nike
Title:
You Can't Stop Sports
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Crayola
Title:
Colors of the World
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Airbnb
Title:
Go Near: Celebrating Local Travel Only On Airbnb
Category:
Multi-Country or Global / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Facebook
Title:
Never Lost
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Frida Mom
Title:
Stream of Lactation
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Rock the Vote
Title:
Build the Vote
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00