The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Brand Partnerships
Points: 45.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Integrated
Points: 45.00
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Brand Partnerships
Points: 21.00
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Brand Partnerships
Points: 21.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Integrated Branding Campaign
Points: 9.00
Omega Mart
Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks Client: Meow Wolf Category: Integrated Branding Campaign
Points: 9.00
Make It Canadian
Agency: Rethink + Molson Canadian / Toronto Client: Molson Canadian Category: Brand Partnerships
Points: 9.00
Relearn How to be Human
Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York Client: Brooklyn Film Festival Category: Craft / Art Direction
Points: 9.00
A Mountain of Entertainment
Agency: Droga5 / New York + Paramount + / New York Client: Paramount + Category: Integrated Branding Campaign
Points: 3.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Integrated Branding Campaign
Points: 3.00
Not a Gun
Agency: Goodby Silverstein & Partners / San Francisco Client: Courageous Conversation Global Foundation Category: Integrated Branding Campaign
Points: 3.00
Littlest Bailout
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated Branding Campaign
Points: 3.00
When All You Can Food Is Think About
Agency: Mother / Los Angeles + Postmates / San Francisco Client: Postmates Category: Integrated Branding Campaign
Points: 3.00
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Integrated Branding Campaign
Points: 3.00
Now that you see me
Agency: Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York Client: Citi Category: Integrated Branding Campaign
Points: 3.00
Supporting Independents
Agency: R/GA / New York Client: Shopify Category: Integrated Branding Campaign
Points: 3.00
Up The Vote
Agency: R/GA California / San Francisco Client: Reddit Category: Integrated Branding Campaign
Points: 3.00
Famous Orders
Agency: Wieden+Kennedy / New York + McDonald's + The Narrative Group Client: McDonald's Category: Integrated Branding Campaign
Points: 3.00
The Travis Scott Meal
Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group Client: McDonald's Category: Integrated Branding Campaign
Points: 3.00
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Brand Partnerships
Points: 3.00
The Last Dance Deep Fake
Agency: Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York Client: ESPN / State Farm Category: Brand Partnerships
Points: 3.00
#WholeNewGame
Agency: CARTWRIGHT / Los Angeles + NBA / New York + Human / Los Angeles + CO 3 / Los Angeles Client: NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Full Throttle Wellness
Agency: Droga5 / New York + Harley-Davidson / New York Client: Harley-Davidson Category: Brand Transformation
Points: 3.00
EVERYBODY IN
Agency: McCann / Detroit + Momentum Worldwide / New York + Weber Shandwick / Detroit + Commonwealth McCann / Detroit Client: General Motors Category: Brand Transformation
Points: 3.00
The City that Works By Design
Agency: Ogilvy / Chicago Client: City of Chicago Category: Brand Transformation
Points: 3.00
Xbox Series X: Made From Dreams
Agency: 215 McCann / San Francisco + Microsoft Xbox / Redmond Client: Microsoft Xbox Category: Innovation & Transformation / Innovation in Integrated
Points: 3.00
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Innovation & Transformation / Innovation in Integrated
Points: 3.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Brand Partnerships
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Brand Partnerships
Award:
2021 Integrated Silver Pencil
Points:
21.00
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Brand Partnerships
Award:
2021 Integrated Silver Pencil
Points:
21.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Integrated Branding Campaign
Award:
2021 Integrated Bronze Pencil
Points:
9.00
Client:
Meow Wolf
Title:
Omega Mart
Category:
Integrated Branding Campaign
Award:
2021 Integrated Bronze Pencil
Points:
9.00
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Brand Partnerships
Award:
2021 Integrated Bronze Pencil
Points:
9.00
Client:
Brooklyn Film Festival
Title:
Relearn How to be Human
Category:
Craft / Art Direction
Award:
2021 Integrated Bronze Pencil
Points:
9.00
Client:
Paramount +
Title:
A Mountain of Entertainment
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Courageous Conversation Global Foundation
Title:
Not a Gun
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Postmates
Title:
When All You Can Food Is Think About
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
UN Women
Title:
The UNSeen Story
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Citi
Title:
Now that you see me
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Shopify
Title:
Supporting Independents
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Reddit
Title:
Up The Vote
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
McDonald's
Title:
Famous Orders
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
McDonald's
Title:
The Travis Scott Meal
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Brand Partnerships
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Brand Partnerships
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
NBA
Title:
#WholeNewGame
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Harley-Davidson
Title:
Full Throttle Wellness
Category:
Brand Transformation
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
General Motors
Title:
EVERYBODY IN
Category:
Brand Transformation
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
City of Chicago
Title:
The City that Works By Design
Category:
Brand Transformation
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Microsoft Xbox
Title:
Xbox Series X: Made From Dreams
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Merit Award
Points:
3.00