The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Short Form Video / Single
Points: 9.00
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + Joint Editorial Client: Nike Category: Short Form Video / Single
Points: 9.00
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Games
Points: 9.00
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Craft / Use of Technology
Points: 9.00
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Craft / Use of Technology
Points: 9.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Cultural Driver
Points: 9.00
Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York Client: Crayola Category: Creative Effectiveness / Consumer / Brand
Points: 9.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Single Country or Region / Consumer / Brand
Points: 9.00
The Last Dance Deep Fake
Agency: Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York Client: ESPN / State Farm Category: Single Country or Region / Consumer / Brand
Points: 9.00
Medal of Honor: Above and Beyond
Agency: Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA Client: Oculus / Respawn Category: UX / UI / Interface Design
Points: 9.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Creative Use of Data
Points: 9.00
Logos, Your Way
Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Logo
Points: 9.00
Your Uniform, Your Way
Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Branded Item
Points: 9.00
Crane Brand Identity
Agency: COLLINS + Crane Paper Company Client: Crane Category: Branding / Identity System
Points: 9.00
Kobe Bryant Tribute Cover
Agency: Walrus / New York Client: Los Angeles Magazine Category: Editorial / Magazines & Newspapers
Points: 9.00
The Vitals: True Nurse Stories
Agency: Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh Client: Allegheny Health Network Category: Editorial / Digital Publications
Points: 9.00
Apple Store Opening: Sanlitun Beijing
Agency: Apple Client: Apple Category: Craft / Art Direction
Points: 9.00
Mailchimp 2020 Annual Report
Agency: Mailchimp Client: Mailchimp Category: Craft / Illustration
Points: 9.00
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
Points: 9.00
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple Client: Apple, Inc. Category: Craft / Art Direction
Points: 9.00
Alone with Me
Agency: Spotify In-House Client: Spotify Category: Craft / Data-Driven Personalization
Points: 9.00
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami Client: Popeyes Louisiana Kitchen Category: Ecommerce
Points: 9.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Craft / Storytelling
Points: 9.00
The Match of Ages
Agency: We Believers / New York Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Television & VOD / Short Form - Single
Points: 9.00
We Got You Baby
Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER Client: Kimberly-Clark/Huggies Category: Television & VOD / Long Form - Single
Points: 9.00
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks Client: Meow Wolf Category: Television & VOD / Long Form - Single
Points: 9.00
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Joint Editorial + a52 Client: Nike Category: Online Films & Video / Long Form - Single
Points: 9.00
You Can't Stop Sisters
Agency: Wieden+Kennedy / Portland + Joint Editorial + a52 Client: Nike Category: Online Films & Video / Long Form - Single
Points: 9.00
Together, A Short Film You Can Buy
Agency: CALLEN + Psyop Client: National YoungArts Foundation Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Diagnosing Epilepsy Type
Agency: The Bloc / New York Client: Greenwich Biosciences / Epidiolex Category: Branding
Points: 9.00
Publicly Traded
Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Digital / Web & Mobile
Points: 9.00
Cover Our Community
Agency: Chemistry / Atlanta Client: Big Facts Small Acts Category: Out of Home / Health & Wellness
Points: 9.00
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York Client: Budweiser Category: Public Relations
Points: 9.00
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta Client: Bridge Senior Living Category: Radio & Audio
Points: 9.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Integrated Branding Campaign
Points: 9.00
Omega Mart
Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks Client: Meow Wolf Category: Integrated Branding Campaign
Points: 9.00
Make It Canadian
Agency: Rethink + Molson Canadian / Toronto Client: Molson Canadian Category: Brand Partnerships
Points: 9.00
Relearn How to be Human
Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York Client: Brooklyn Film Festival Category: Craft / Art Direction
Points: 9.00
Squarespace
Agency: Squarespace Client: Squarespace Category: Agency-Initiated & Originated Projects
Points: 9.00
We Create
Agency: Facebook company / New York + The Creative Collective NYC / New York + Shoot To Kill NYC Client: Instagram Category: Social Impact
Points: 9.00
The Carbon-Neutral Net
Agency: TAXI / TYPE1 / Toronto Client: Volkswagen Category: Websites
Points: 9.00
Infinite Bad Guy
Agency: Google Creative Lab Client: Google Category: Online-only Video / Interactive Video
Points: 9.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Online-only Video / Series
Points: 9.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Experiential / Interactive Digital Installations
Points: 9.00
Super Wendy's World
Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Gaming / Branded Games
Points: 9.00
Light for Hope
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago Client: SC Johnson, Baygon Category: Physical Product
Points: 9.00
Cows' Menu
Agency: We Believers / New York Client: Burger King Global Category: Physical Product
Points: 9.00
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Nike
Title:
Kobe - Better
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Games
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Cultural Driver
Award:
2021 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Crayola
Title:
Colors of the World
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Oculus / Respawn
Title:
Medal of Honor: Above and Beyond
Category:
UX / UI / Interface Design
Award:
2021 Digital Craft Bronze Pencil
Points:
9.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Creative Use of Data
Award:
2021 Digital Craft Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Logos, Your Way
Category:
Branding / Logo
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Your Uniform, Your Way
Category:
Branding / Branded Item
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Crane
Title:
Crane Brand Identity
Category:
Branding / Identity System
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Los Angeles Magazine
Title:
Kobe Bryant Tribute Cover
Category:
Editorial / Magazines & Newspapers
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Allegheny Health Network
Title:
The Vitals: True Nurse Stories
Category:
Editorial / Digital Publications
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
AirPods Max Product Site
Category:
Digital Design
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Apple Store Opening: Sanlitun Beijing
Category:
Craft / Art Direction
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Mailchimp
Title:
Mailchimp 2020 Annual Report
Category:
Craft / Illustration
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Data-Driven Personalization
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Ecommerce
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Craft / Storytelling
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Nike
Title:
Kobe - Better
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Nike
Title:
You Can't Stop Sisters
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
National YoungArts Foundation
Title:
Together, A Short Film You Can Buy
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Greenwich Biosciences / Epidiolex
Title:
Diagnosing Epilepsy Type
Category:
Branding
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Digital / Web & Mobile
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
Big Facts Small Acts
Title:
Cover Our Community
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
EmpowHer NY
Title:
The Call
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Radio & Audio
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Integrated Branding Campaign
Award:
2021 Integrated Bronze Pencil
Points:
9.00
Client:
Meow Wolf
Title:
Omega Mart
Category:
Integrated Branding Campaign
Award:
2021 Integrated Bronze Pencil
Points:
9.00
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Brand Partnerships
Award:
2021 Integrated Bronze Pencil
Points:
9.00
Client:
Brooklyn Film Festival
Title:
Relearn How to be Human
Category:
Craft / Art Direction
Award:
2021 Integrated Bronze Pencil
Points:
9.00
Client:
Squarespace
Title:
Squarespace
Category:
Agency-Initiated & Originated Projects
Award:
2021 In-House Bronze Pencil
Points:
9.00
Client:
Instagram
Title:
We Create
Category:
Social Impact
Award:
2021 In-House Bronze Pencil
Points:
9.00
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Websites
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Google
Title:
Infinite Bad Guy
Category:
Online-only Video / Interactive Video
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Experiential / Interactive Digital Installations
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Wendy's
Title:
Super Wendy's World
Category:
Gaming / Branded Games
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
SC Johnson, Baygon
Title:
Light for Hope
Category:
Physical Product
Award:
2021 IP & Products Bronze Pencil
Points:
9.00
Client:
Burger King Global
Title:
Cows' Menu
Category:
Physical Product
Award:
2021 IP & Products Bronze Pencil
Points:
9.00
