The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Games
Points: 3.00
Everyday
Agency: Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial Client: Instagram Category: User-Generated Content
Points: 3.00
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.00
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Short Form Video / Single
Points: 3.00
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks Client: Meow Wolf Category: Short Form Video / Single
Points: 3.00
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Long Form Video / Single
Points: 3.00
Call Me Blood
Agency: Google Brand Studio / San Francisco Client: Google Category: Long Form Video / Single
Points: 3.00
Proud Parent
Agency: OREO + 360i / New York Client: Mondelēz International, Inc. Category: Long Form Video / Single
Points: 3.00
The whole working-from-home thing
Agency: SMUGGLER + Apple Client: Apple Category: Long Form Video / Single
Points: 3.00
''Underplayed'' Feature Length Documentary
Agency: Anomaly / Toronto + AB InBev / Bud Light Canada / Toronto + Vizeum Canada / Toronto + Veritas Communications / Toronto Client: AB InBev / Bud Light Category: Full Length Video / Single or Series / Episodic
Points: 3.00
Bob Ross
Agency: TBWA\Chiat\Day / New York + MTN DEW / New York + Direct Focus / New York + The Mill / New York Client: MTN DEW Category: Full Length Video / Single or Series / Episodic
Points: 3.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Music Videos
Points: 3.00
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles Client: Hulu Category: Audio
Points: 3.00
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta Client: Bridge Senior Living Category: Audio
Points: 3.00
Kentucky Turtle Derby
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago Client: Brown-Forman, Old Forester Category: Experiential / Virtual Events - Livestream
Points: 3.00
Super Wendy's World
Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Experiential / Virtual Events - Livestream
Points: 3.00
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto Client: HomeEquity Bank Category: Experiential / Virtual Events - Livestream
Points: 3.00
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Experiential / Virtual Events - Pre-Recorded
Points: 3.00
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford Client: Travelers Insurance Category: Craft / Art Direction
Points: 3.00
Hulu Has Live Sports: The Deepfake
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles Client: Hulu Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York Client: Crayola Category: Cultural Driver
Points: 3.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Single Country or Region / Consumer / Brand
Points: 3.00
Go Near: Celebrating Local Travel Only On Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Multi-Country or Global / Consumer / Brand
Points: 3.00
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York Client: Budweiser Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Never Lost
Agency: Droga5 / New York + Facebook / New York + Wave Studios / New York + Blacksmith / New York Client: Facebook Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Stream of Lactation
Agency: Mekanism / New York + Frida Mom Client: Frida Mom Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Build the Vote
Agency: Sid Lee / Montreal Client: Rock the Vote Category: Single Country or Region / Non-Profit / Charity
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Data Visualization
Points: 3.00
The last Horoscope
Agency: GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns Client: WhatsApp Inc. Category: Targeting
Points: 3.00
Up The Vote
Agency: R/GA California / San Francisco Client: Reddit Category: Social Media
Points: 3.00
Publicly Traded
Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Real-Time
Points: 3.00
ECHO
Agency: GSD&M / Austin Client: United States Air Force Category: UX / UI / Interface Design
Points: 3.00
Alone With Me
Agency: Spotify In-House Client: Spotify Category: UX / UI / Interface Design
Points: 3.00
Publicly Traded
Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Creative Use of Data
Points: 3.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Supporting Independents
Agency: R/GA / New York Client: Shopify Category: UX / UI / Utility / Ecommerce
Points: 3.00
Clone Machine
Agency: Leo Burnett / Chicago Client: Coors Light Category: UX / UI / User Experience / CX / DX
Points: 3.00
Missing Sounds of New York
Agency: Mother / New York Client: The New York Public Library Category: Visual & Audio Craft / Sound
Points: 3.00
How To Fix America
Agency: Sunday Afternoon / New York + Juan Carlos Pagan / New York Client: The New York Times Category: Editorial / Magazines & Newspapers
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Data Visualization / Static or Dynamic
Points: 3.00
Kai nu’u o Kanaloa Art Installation
Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu Client: Central Pacific Bank Category: Data Visualization / Static or Dynamic
Points: 3.00
The Adulthood
Agency: Arts & Letters Creative Co. / Richmond + Google Client: Chromebook Category: Craft / Animation
Points: 3.00
Missing Code
Agency: division7 + Mojo Supermarket Client: Girls Who Code Category: Craft / Animation
Points: 3.00
Big Change Starts Small
Agency: Kin / New York Client: Mailchimp Category: Craft / Animation
Points: 3.00
Urban League of Greater KC's 100th Anniversary
Agency: Barkley Client: Urban League Category: Branding / Identity System
Points: 3.00
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Games
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Instagram
Title:
Everyday
Category:
User-Generated Content
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Nike
Title:
You Can't Stop Us
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Miller Lite
Title:
Cantenna
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Google
Title:
Call Me Blood
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
The whole working-from-home thing
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
AB InBev / Bud Light
Title:
''Underplayed'' Feature Length Documentary
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
MTN DEW
Title:
Bob Ross
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Music Videos
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Audio
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Audio
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Brown-Forman, Old Forester
Title:
Kentucky Turtle Derby
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Wendy's
Title:
Super Wendy's World
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
HomeEquity Bank
Title:
World’s Oldest E-sports Team
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Experiential / Virtual Events - Pre-Recorded
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Hulu
Title:
Hulu Has Live Sports: The Deepfake
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Crayola
Title:
Colors of the World
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
Client:
EmpowHer NY
Title:
The Call
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Airbnb
Title:
Go Near: Celebrating Local Travel Only On Airbnb
Category:
Multi-Country or Global / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Facebook
Title:
Never Lost
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Frida Mom
Title:
Stream of Lactation
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Rock the Vote
Title:
Build the Vote
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
WhatsApp Inc.
Title:
The last Horoscope
Category:
Targeting
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
Reddit
Title:
Up The Vote
Category:
Social Media
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Real-Time
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
United States Air Force
Title:
ECHO
Category:
UX / UI / Interface Design
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Spotify
Title:
Alone With Me
Category:
UX / UI / Interface Design
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Creative Use of Data
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Shopify
Title:
Supporting Independents
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Coors Light
Title:
Clone Machine
Category:
UX / UI / User Experience / CX / DX
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
The New York Public Library
Title:
Missing Sounds of New York
Category:
Visual & Audio Craft / Sound
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
The New York Times
Title:
How To Fix America
Category:
Editorial / Magazines & Newspapers
Award:
2021 Design Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization / Static or Dynamic
Award:
2021 Design Merit Award
Points:
3.00
Client:
Central Pacific Bank
Title:
Kai nu’u o Kanaloa Art Installation
Category:
Data Visualization / Static or Dynamic
Award:
2021 Design Merit Award
Points:
3.00
Client:
Chromebook
Title:
The Adulthood
Category:
Craft / Animation
Award:
2021 Design Merit Award
Points:
3.00
Client:
Girls Who Code
Title:
Missing Code
Category:
Craft / Animation
Award:
2021 Design Merit Award
Points:
3.00
Client:
Mailchimp
Title:
Big Change Starts Small
Category:
Craft / Animation
Award:
2021 Design Merit Award
Points:
3.00
Client:
Urban League
Title:
Urban League of Greater KC's 100th Anniversary
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
