The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
asia pacific
Client
Title
Category
Award
Points
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Sustainable Development Goals
Points: 90.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Best of Direct Marketing
Points: 90.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Non-traditional & Guerrilla Marketing
Points: 45.00
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Art Direction
Points: 45.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Promotional Items / Physical Products
Points: 45.00
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Illustration
Points: 45.00
Pitvertising
Agency: Clemenger BBDO / Sydney + PHD Content / Sydney Client: Rexona Category: Apparel
Points: 45.00
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Intra-preneurship
Points: 45.00
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Brand Partnerships
Points: 45.00
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Physical Products
Points: 45.00
A Career-Limiting Campaign
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Television & VOD / Short Form - Series
Points: 33.75
PLAY NZ
Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne Client: Tourism New Zealand Category: Livestream
Points: 21.00
Abandoned Stations
Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Photography
Points: 21.00
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Promotional Items / Physical Products
Points: 21.00
Virtual Sentosa
Agency: BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore Client: Sentosa Development Corporation Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
Sperm Positive: The Baby That Changed HIV
Agency: DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland Client: New Zealand AIDS Foundation, Body Positive, Positive Women Category: Public Relations
Points: 21.00
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai Client: Savlon Category: Branded Content
Points: 21.00
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand Client: THAI AIRWAYS Category: Digital & Online / Websites & Mobile
Points: 21.00
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Cinematography / Single
Points: 10.50
Helpy Hour
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: FEDCAF Category: Out of Home / P.O.P. & In-Store
Points: 10.50
Food Influencers Tasting Dog Food
Agency: Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore Client: Furry’s Kitchen Category: Influencer Marketing / Single Channel
Points: 9.00
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney Client: KFC Australia Category: Stunts & Activations
Points: 9.00
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Active Engagement / Call to Action
Points: 9.00
BITI'S HUNTER ARISING DRAGON
Agency: Dentsu Redder Vietnam / Ho Chi Minh City Client: BITI'S HUNTER Category: Craft / Illustration
Points: 9.00
HOPE TAPE
Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul Client: Korean National Police Agency Category: Promotional Items / Physical Products
Points: 9.00
Abandoned Stations
Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Photography
Points: 9.00
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Innovation & Transformation / Innovation in Mobile
Points: 9.00
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia Client: KFC Australia Category: Utility / Ecommerce
Points: 9.00
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Applications
Points: 9.00
Chotu
Agency: Good Morning / Mumbai + Dentsu Impact / India Client: My Choices Foundation Category: Cinematography / Single
Points: 9.00
Meddle in the New Zealand Election
Agency: Special / Auckland + Sweetshop Client: Every Kiwi Vote Counts Category: Craft / Writing
Points: 9.00
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Digital / Web & Mobile
Points: 9.00
Uber Eats No Repeats
Agency: Special / Sydney + Chee Productions + Revolver / Sydney + The Glue Society Client: Uber Eats Category: Innovation & Transformation / Innovation in Film
Points: 9.00
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand Client: THAI AIRWAYS Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Craft / Use of Technology
Points: 9.00
Tubbataha Coral Rip
Agency: TBWA\Santiago Mangada Puno / Makati City + Tubbataha Reefs Natural Park and World Heritage Site / Puerto Princesa City, Palawan Client: Tubbataha Reefs Natural Park & World Heritage Site Category: Craft / Printing & Paper Craft
Points: 9.00
Safely Feel The Real World
Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai Client: Durex Category: Moving Image / Single
Points: 9.00
UNI-FORM
Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong Client: VOGUE Category: Service Design / Customer Experience (CX)
Points: 9.00
The Dissolving Bottle
Agency: BBDO Guerrero / Makati City + Flare Manila / Makati City Client: The Dissolving Bottle Category: Packaging / Specialty
Points: 9.00
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo Client: IBM Category: Creative Use of Data
Points: 9.00
Good Morning World
Agency: Special / Auckland + Special / Sydney + Sweetshop Client: Tourism New Zealand Category: Multi-Country or Global / Consumer / Brand
Points: 9.00
ProPILOT GOLF BALL
Agency: TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo Client: Nissan Motor Co., Ltd. Category: Craft / Use of Technology
Points: 9.00
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Craft / Art Direction
Points: 9.00
A Career-Limiting Film
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Online Films & Video / Long Form - Single
Points: 6.75
www.window-swap.com
Agency: WindowSwap / Singapore Client: WindowSwap Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The Woman Behind the Voice
Agency: Wunderman Thompson / Sydney + Collider / Sydney Client: I Touch Myself Project Category: Influencer Marketing / Multi-Channel
Points: 3.00
Panda Teleportation via Newspaper
Agency: Dentsu Inc. / Tokyo + Plug Ltd. / Tokyo + foton / Tokyo Client: Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai Client: TMALL Category: Craft / Typography
Points: 3.00
The Photograph that Wasn't
Agency: Famous Innovations Client: The Photographic Society of India Category: Craft / Writing
Points: 3.00
Out Now
Agency: Leo Burnett / Australia Client: Bonds Category: Promotional Items / Physical Products
Points: 3.00
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Best of Direct Marketing
Award:
2021 Direct Marketing Best of Discipline Pencil
Points:
90.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Sushi Sei
Title:
Flavour Of Home
Category:
Craft / Art Direction
Award:
2021 Print Gold Pencil
Points:
45.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Promotional Items / Physical Products
Award:
2021 Print Gold Pencil
Points:
45.00
Client:
Sushi Sei
Title:
Flavour Of Home
Category:
Craft / Illustration
Award:
2021 Out of Home Gold Pencil
Points:
45.00
Client:
Rexona
Title:
Pitvertising
Category:
Apparel
Award:
2021 Out of Home Gold Pencil
Points:
45.00
Client:
Running Stories
Title:
Running Stories
Category:
Intra-preneurship
Award:
2021 In-House Gold Pencil
Points:
45.00
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Brand Partnerships
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Physical Products
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Global Women
Title:
A Career-Limiting Campaign
Category:
Television & VOD / Short Form - Series
Award:
2021 Film Gold Pencil
Points:
33.75
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Livestream
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Photography
Award:
2021 Print Silver Pencil
Points:
21.00
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Promotional Items / Physical Products
Award:
2021 Print Silver Pencil
Points:
21.00
Client:
Sentosa Development Corporation
Title:
Virtual Sentosa
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
New Zealand AIDS Foundation, Body Positive, Positive Women
Title:
Sperm Positive: The Baby That Changed HIV
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.00
Client:
Savlon
Title:
The Artist
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.00
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Silver Pencil
Points:
21.00
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
10.50
Client:
FEDCAF
Title:
Helpy Hour
Category:
Out of Home / P.O.P. & In-Store
Award:
2021 Direct Marketing Silver Pencil
Points:
10.50
Client:
Furry’s Kitchen
Title:
Food Influencers Tasting Dog Food
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
KFC Australia
Title:
Secret Menu
Category:
Stunts & Activations
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Samsung
Title:
Microcodes
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
BITI'S HUNTER
Title:
BITI'S HUNTER ARISING DRAGON
Category:
Craft / Illustration
Award:
2021 Print Bronze Pencil
Points:
9.00
Client:
Korean National Police Agency
Title:
HOPE TAPE
Category:
Promotional Items / Physical Products
Award:
2021 Print Bronze Pencil
Points:
9.00
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Photography
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
Running Stories
Title:
Running Stories
Category:
Innovation & Transformation / Innovation in Mobile
Award:
2021 Mobile Bronze Pencil
Points:
9.00
Client:
KFC Australia
Title:
Secret Menu
Category:
Utility / Ecommerce
Award:
2021 Mobile Bronze Pencil
Points:
9.00
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Applications
Award:
2021 Mobile Bronze Pencil
Points:
9.00
Client:
My Choices Foundation
Title:
Chotu
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Every Kiwi Vote Counts
Title:
Meddle in the New Zealand Election
Category:
Craft / Writing
Award:
2021 Integrated Bronze Pencil
Points:
9.00
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Digital / Web & Mobile
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
Uber Eats
Title:
Uber Eats No Repeats
Category:
Innovation & Transformation / Innovation in Film
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Craft / Use of Technology
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Tubbataha Reefs Natural Park & World Heritage Site
Title:
Tubbataha Coral Rip
Category:
Craft / Printing & Paper Craft
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Durex
Title:
Safely Feel The Real World
Category:
Moving Image / Single
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
VOGUE
Title:
UNI-FORM
Category:
Service Design / Customer Experience (CX)
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
The Dissolving Bottle
Title:
The Dissolving Bottle
Category:
Packaging / Specialty
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
IBM
Title:
Second Life
Category:
Creative Use of Data
Award:
2021 Digital Craft Bronze Pencil
Points:
9.00
Client:
Tourism New Zealand
Title:
Good Morning World
Category:
Multi-Country or Global / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT GOLF BALL
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Global Women
Title:
A Career-Limiting Film
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
6.75
Client:
WindowSwap
Title:
www.window-swap.com
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
I Touch Myself Project
Title:
The Woman Behind the Voice
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN
Title:
Panda Teleportation via Newspaper
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Print Merit Award
Points:
3.00
Client:
TMALL
Title:
TMALL NEW CULTURE-#NOT UNCOMMON
Category:
Craft / Typography
Award:
2021 Print Merit Award
Points:
3.00
Client:
The Photographic Society of India
Title:
The Photograph that Wasn't
Category:
Craft / Writing
Award:
2021 Print Merit Award
Points:
3.00
Client:
Bonds
Title:
Out Now
Category:
Promotional Items / Physical Products
Award:
2021 Print Merit Award
Points:
3.00
