The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
europe
Client
Title
Category
Award
Points
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 150.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign
Points: 75.0
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
Points: 75.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Single Country or Region / Consumer / Brand
Points: 75.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
Points: 75.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations
Points: 75.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
Points: 75.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single
Points: 75.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items
Points: 75.0
DO Black
Agency: RBK Communication / Stockholm Client: Doconomy Category: Experimental / Internal Projects / R&D
Points: 75.0
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Experiential / Live Events
Points: 75.0
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Websites
Points: 75.0
Black Supermarket
Agency: Marcel / Paris Client: Carrefour Category: People / Good Health & Well-Being
Points: 25.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Innovation in Print
Points: 25.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Printing & Production
Points: 25.0
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Craft / Printing & Production
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 25.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Art Direction
Points: 25.0
Notpla
Agency: Superunion / London + Notpla / London Client: Notpla Category: Green Pencil
Points: 25.0
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Green Pencil
Points: 25.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Health & Wellness
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Public Relations
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Direct Marketing
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Packaging
Points: 25.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Products
Points: 25.0
Crocodile Inside, The Film
Agency: ICONOCLAST / Paris + BETC / Paris Client: Lacoste Category: Craft - Visual Effects / Single
Points: 25.0
Crocodile Inside
Agency: BETC / Paris Client: Lacoste Category: Craft - Cinematography / Single
Points: 25.0
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Craft - Direction / Single
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Cultural Driver
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Public Relations
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Public Relations
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Brand Voice
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Media Relations
Points: 25.0
Unscripted
Agency: Wunderman Thompson UK / London Client: BT Sport Category: Creative Use of Data
Points: 25.0
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Craft / Writing
Points: 25.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Active Engagement
Points: 25.0
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Responsive Environments
Points: 25.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Radio & Audio
Points: 25.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Experiential Radio & Audio
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 25.0
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential & Installations / Experiential & Immersive
Points: 25.0
Crocodile Free
Agency: BETC / Paris Client: Lacoste Category: Experiential & Installations / Brand Installations
Points: 25.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 25.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Physical Product & Mobile Integration
Points: 25.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Utility / E-Commerce
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Cinema Advertising
Points: 25.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Cinema Advertising
Points: 25.0
Be a Follower
Agency: Publicis Italy / Milan Client: Diesel Category: Online Films & Video / Short Form - Campaign
Points: 25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Award:
2020 Integrated Gold Pencil
Points:
150.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Award:
2020 Print Gold Pencil
Points:
75.0
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Gold Pencil
Points:
75.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Gold Pencil
Points:
75.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Award:
2020 Public Relations Gold Pencil
Points:
75.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Stunts & Activations
Award:
2020 Social Media Gold Pencil
Points:
75.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Gold Pencil
Points:
75.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Gold Pencil
Points:
75.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Items
Award:
2020 Direct Marketing Gold Pencil
Points:
75.0
Client:
Doconomy
Title:
DO Black
Category:
Experimental / Internal Projects / R&D
Award:
2020 IP & Products Gold Pencil
Points:
75.0
Client:
K's Galleries
Title:
Eva Stories
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Gold Pencil
Points:
75.0
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Websites
Award:
2020 Interactive & Online Gold Pencil
Points:
75.0
Client:
Carrefour
Title:
Black Supermarket
Category:
People / Good Health & Well-Being
Award:
2020 Sustainable Development Pencil SDG
Points:
25.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Innovation in Print
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Printing & Production
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
AIB
Title:
The Book That Grew
Category:
Craft / Printing & Production
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Art Direction
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Notpla
Title:
Notpla
Category:
Green Pencil
Award:
2020 Green Pencil Green
Points:
25.0
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Green Pencil
Award:
2020 Green Pencil Green
Points:
25.0
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Packaging
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
IKEA
Title:
ThisAbles
Category:
Products
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside, The Film
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
New Lives
Title:
Voiceless Women
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Cultural Driver
Award:
2020 Cultural Driver Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Public Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Innovation in Public Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Brand Voice
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Media Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
BT Sport
Title:
Unscripted
Category:
Creative Use of Data
Award:
2020 Digital Craft Gold Pencil
Points:
25.0
Client:
K's Galleries
Title:
Eva Stories
Category:
Craft / Writing
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Active Engagement
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Road Tales
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Gold Pencil
Points:
25.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Experiential Radio & Audio
Award:
2020 Radio & Audio Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Physical Product & Mobile Integration
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Utility / E-Commerce
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Cinema Advertising
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Cinema Advertising
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Be a Follower
Category:
Online Films & Video / Short Form - Campaign
Award:
2020 Film Gold Pencil
Points:
25.0
