The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
europe
Client
Title
Category
Award
Points
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Craft - Direction / Single
Points: 25.0
Crocodile Inside
Agency: BETC / Paris Client: Lacoste Category: Craft - Cinematography / Single
Points: 25.0
Crocodile Inside, The Film
Agency: ICONOCLAST / Paris + BETC / Paris Client: Lacoste Category: Craft - Visual Effects / Single
Points: 25.0
Crocodile Inside
Agency: BETC / Paris Client: Lacoste Category: Craft - Direction / Single
Points: 15.0
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Craft - Cinematography / Single
Points: 15.0
NISSAN QASHQAI SOUND ODYSSEY
Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris Client: NISSAN EUROPE Category: Craft - Sound Design / Single
Points: 15.0
The Purse
Agency: AMV BBDO / London Client: Guinness Category: Craft - Direction / Single
Points: 10.0
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Craft - Writing / Single
Points: 10.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Craft - Cinematography / Single
Points: 10.0
Silence the Critics
Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Craft - Animation / Single
Points: 10.0
The Fall
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London Client: Sony Interactive Entertainment Category: Craft - Visual Effects / Single
Points: 10.0
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Craft - Direction / Single
Points: 2.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Craft - Direction / Single
Points: 2.0
Burna Boy
Agency: Knucklehead / London/Los Angeles + YouTubeMusic / San Francisco + The Fader / London/Los Angeles Client: YouTube Music Category: Craft - Direction / Single
Points: 2.0
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Craft - Direction / Single
Points: 2.0
This is illegal
Agency: Anorak / NoA / Oslo Client: Amnesty International Category: Craft - Direction / Single
Points: 2.0
Feel The Power of Pro
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / London + The Mill / London Client: Sony Interactive Entertainment Category: Craft - Direction / Single
Points: 2.0
Choose Your Future
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen Client: The European Parliment Category: Craft - Writing / Single
Points: 2.0
Sunday Duty Dodge
Agency: AMV BBDO / London Client: Cesar Category: Craft - Writing / Single
Points: 2.0
Movie Star Confidence
Agency: adam&eveDDB / London + O Positive @ Rogue / London + Untold / London + The Quarry / London Client: Volkswagen UK Category: Craft - Writing / Campaign
Points: 2.0
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Client: Mercedes-Benz AG Category: Craft - Editing / Single
Points: 2.0
The Feather
Agency: Åkestam Holst NoA / Stockholm Client: SVT (Swedish Television) Category: Craft - Editing / Single
Points: 2.0
Get to know the first all-electric MINI
Agency: Iconoclast Germany GmbH / Berlin Client: BMW Group - MINI Category: Craft - Editing / Single
Points: 2.0
Escape
Agency: Leo Burnett / Madrid + Blur / Madrid + The Lobby / Madrid + Pernod Ricard / Madrid Client: PERNOD RICARD - RUAVIEJA Category: Craft - Cinematography / Single
Points: 2.0
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Client: Mercedes-Benz AG Category: Craft - Cinematography / Single
Points: 2.0
The Purse
Agency: AMV BBDO / London Client: Guinness Category: Craft - Cinematography / Single
Points: 2.0
Poulehouse
Agency: Wizz / QUAD GROUP / Clichy + Brand Station / Paris + NKI / Paris Client: Poulehouse Category: Craft - Animation / Single
Points: 2.0
#HannaBumblebee
Agency: Jung von Matt/Donau / Vienna + Erste Group Bank / Vienna + Passion Animation Studios / London + Mcasso Music Production / London Client: Erste Group Bank AG Category: Craft - Animation / Single
Points: 2.0
Ghost Recon
Agency: DDB, / Paris + Frenzy / Paris Client: Ubisoft Category: Craft - Sound Design / Single
Points: 2.0
Stop At Nothing
Agency: Wieden+Kennedy / London + Park Pictures / London Client: Nike Category: Craft - Sound Design / Single
Points: 2.0
Purpose
Agency: Wieden+Kennedy / London + Somesuch / London Client: Coca Cola Category: Craft - Sound Design / Single
Points: 2.0
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Craft - Sound Design / Single
Points: 2.0
T-Roc Bob
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg Client: Volkswagen AG Category: Craft - Sound Design / Single
Points: 2.0
Breaking The Silence
Agency: VMLY&R / Prague Client: Post Bellum / National History Archive Category: Craft - Sound Design / Campaign
Points: 2.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Use of Music / Original Music
Points: 2.0
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Client: Mercedes-Benz AG Category: Use of Music / Original Music
Points: 2.0
NISSAN QASHQAI SOUND ODYSSEY
Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris Client: NISSAN EUROPE Category: Use of Music / Original Music
Points: 2.0
Silence the Critics
Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Use of Music / Original Music
Points: 2.0
Sara Nordheim: A Permanent Exhibition
Agency: ANTI / Group + VOID / Oslo Client: UNICEF Category: Use of Technology
Points: 2.0
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Innovation in Moving Image Craft
Points: 2.0
Client:
New Lives
Title:
Voiceless Women
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside, The Film
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
BMW AG
Title:
The Small Escape
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
NISSAN EUROPE
Title:
NISSAN QASHQAI SOUND ODYSSEY
Category:
Craft - Sound Design / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Guinness
Title:
The Purse
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Amazon
Title:
Before Alexa
Category:
Craft - Writing / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Silence the Critics
Category:
Craft - Animation / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Sony Interactive Entertainment
Title:
The Fall
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Lego
Title:
Rebuild the world
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
YouTube Music
Title:
Burna Boy
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Amazon
Title:
Before Alexa
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Sipsmith
Title:
Mr Swan
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Amnesty International
Title:
This is illegal
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Sony Interactive Entertainment
Title:
Feel The Power of Pro
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
The European Parliment
Title:
Choose Your Future
Category:
Craft - Writing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Cesar
Title:
Sunday Duty Dodge
Category:
Craft - Writing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Volkswagen UK
Title:
Movie Star Confidence
Category:
Craft - Writing / Campaign
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
SVT (Swedish Television)
Title:
The Feather
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
BMW Group - MINI
Title:
Get to know the first all-electric MINI
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
PERNOD RICARD - RUAVIEJA
Title:
Escape
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Guinness
Title:
The Purse
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Poulehouse
Title:
Poulehouse
Category:
Craft - Animation / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Erste Group Bank AG
Title:
#HannaBumblebee
Category:
Craft - Animation / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Ubisoft
Title:
Ghost Recon
Category:
Craft - Sound Design / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Nike
Title:
Stop At Nothing
Category:
Craft - Sound Design / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Coca Cola
Title:
Purpose
Category:
Craft - Sound Design / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
BMW AG
Title:
The Small Escape
Category:
Craft - Sound Design / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Volkswagen AG
Title:
T-Roc Bob
Category:
Craft - Sound Design / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Post Bellum / National History Archive
Title:
Breaking The Silence
Category:
Craft - Sound Design / Campaign
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
NISSAN EUROPE
Title:
NISSAN QASHQAI SOUND ODYSSEY
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
IKEA
Title:
Silence the Critics
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
UNICEF
Title:
Sara Nordheim: A Permanent Exhibition
Category:
Use of Technology
Award:
2020 Moving Image Craft Merit Award
Points:
2.0