The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Best of Show
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Out of Home
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Award
#
One Show
Rankings
europe
Client
Title
Category
Award
Points
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Innovation in Branded Entertainment
Points: 25.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Radio & Audio
Points: 25.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Branded Entertainment
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Media Relations
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 25.0
Focus Lines
Agency: FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito Client: Ministerio de transporte y obras públicas Category: Spatial Design / Wayfinding
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Product
Points: 25.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Cinema Advertising
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Cinema Advertising
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Public Relations
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Brand Voice
Points: 25.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Health & Wellness
Points: 25.0
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Responsive Environments
Points: 25.0
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Craft / Printing & Paper Craft
Points: 25.0
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Craft / Printing & Paper Craft
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Targeted Video / Targeted Online Video
Points: 25.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Utility / E-Commerce
Points: 25.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Design
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Public Relations
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Public Relations
Points: 25.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Physical Product & Mobile Integration
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Cultural Driver
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Brand Transformation
Points: 25.0
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Craft - Direction / Single
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 25.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Integrated Branding
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Non-traditional & Guerrilla Marketing
Points: 25.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 25.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Gaming / Branded Games
Points: 25.0
Crocodile Free
Agency: BETC / Paris Client: Lacoste Category: Experiential & Installations / Brand Installations
Points: 25.0
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Experiential / Live Events
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Single Country or Region / Consumer / Brand
Points: 25.0
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single
Points: 25.0
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential & Installations / Experiential & Immersive
Points: 25.0
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Websites
Points: 25.0
DO Black
Agency: RBK Communication / Stockholm Client: Doconomy Category: Experimental / Internal Projects / R&D
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
Points: 25.0
Crocodile Inside
Agency: BETC / Paris Client: Lacoste Category: Craft - Cinematography / Single
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign
Points: 25.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Craft / Data-Driven Personalization
Points: 25.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations
Points: 25.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Active Engagement
Points: 25.0
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Long Form Video / Single
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Direct Marketing
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Points: 25.0