The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


europe

Client

Title

Category

Award

Points

The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Innovation in Branded Entertainment Points: 25.0
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Radio & Audio Points: 25.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Branded Entertainment Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Media Relations Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign Points: 25.0
Focus Lines Agency: FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito Client: Ministerio de transporte y obras públicas Category: Spatial Design / Wayfinding Points: 25.0
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Product Points: 25.0
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Cinema Advertising Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Cinema Advertising Points: 25.0
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Public Relations Points: 25.0
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Brand Voice Points: 25.0
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Health & Wellness Points: 25.0
Road Tales Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Responsive Environments Points: 25.0
Mr Swan Agency: Ogilvy / London Client: Sipsmith Category: Craft / Animation Points: 25.0
The Book That Grew Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Craft / Printing & Paper Craft Points: 25.0
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Craft / Printing & Paper Craft Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Targeted Video / Targeted Online Video Points: 25.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Utility / E-Commerce Points: 25.0
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Design Points: 25.0
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Public Relations Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Public Relations Points: 25.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Physical Product & Mobile Integration Points: 25.0
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Cultural Driver Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Brand Transformation Points: 25.0
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Craft - Direction / Single Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction Points: 25.0
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Integrated Branding Points: 25.0
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Non-traditional & Guerrilla Marketing Points: 25.0
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Billboards & Transit / Dynamic Billboards & Transit Points: 25.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Gaming / Branded Games Points: 25.0
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Experiential & Installations / Brand Installations Points: 25.0
Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Experiential / Live Events Points: 25.0
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Single Country or Region / Consumer / Brand Points: 25.0
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling Points: 25.0
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single Points: 25.0
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential & Installations / Experiential & Immersive Points: 25.0
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Websites Points: 25.0
DO Black Agency: RBK Communication / Stockholm Client: Doconomy Category: Experimental / Internal Projects / R&D Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign Points: 25.0
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building Points: 25.0
Crocodile Inside Agency: BETC / Paris Client: Lacoste Category: Craft - Cinematography / Single Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign Points: 25.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Craft / Data-Driven Personalization Points: 25.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations Points: 25.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Active Engagement Points: 25.0
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Long Form Video / Single Points: 25.0
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Direct Marketing Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography Points: 25.0

Xbox / Microsoft

The Birth of Gaming Tourism

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Ubisoft

Green Dawn

Innovation in Radio & Audio

2020 Radio & Audio Gold Pencil

25.0

Burger King

Stevenage Challenge

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Burger King

Moldy Whopper

Media Relations

2020 Public Relations Gold Pencil

25.0

Burger King

Moldy Whopper

Integrated Branding Campaign

2020 Integrated Gold Pencil

25.0

Ministerio de transporte y obras públicas

Focus Lines

Spatial Design / Wayfinding

2020 Design Gold Pencil

25.0

The Female Company

The Tampon Book: a book against tax discrimination

Physical Product

2020 IP & Products Gold Pencil

25.0

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Cinema Advertising

2020 Film Gold Pencil

25.0

Burger King

Moldy Whopper

Cinema Advertising

2020 Film Gold Pencil

25.0

The Female Company

The Tampon Book: a book against tax discrimination

Public Relations

2020 Health, Wellness & Pharma Gold Pencil

25.0

The Female Company

The Tampon Book: a book against tax discrimination

Brand Voice

2020 Public Relations Gold Pencil

25.0

IKEA

ThisAbles

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

25.0

Volkswagen

Road Tales

Responsive Environments

2020 Experiential & Immersive Gold Pencil

25.0

Sipsmith

Mr Swan

Craft / Animation

2020 Design Gold Pencil

25.0

AIB

The Book That Grew

Craft / Printing & Paper Craft

2020 Design Gold Pencil

25.0

METER Group Inc.

Made in Fukushima. The Book.

Craft / Printing & Paper Craft

2020 Design Gold Pencil

25.0

Burger King

Moldy Whopper

Targeted Video / Targeted Online Video

2020 Direct Marketing Gold Pencil

25.0

The Big Issue

Pay It Forward

Utility / E-Commerce

2020 Mobile Gold Pencil

25.0

IKEA

ThisAbles

Innovation in Design

2020 Design Gold Pencil

25.0

The Female Company

The Tampon Book: a book against tax discrimination

Innovation in Public Relations

2020 Public Relations Gold Pencil

25.0

Burger King

Moldy Whopper

Innovation in Public Relations

2020 Public Relations Gold Pencil

25.0

The Big Issue

Pay It Forward

Physical Product & Mobile Integration

2020 Mobile Gold Pencil

25.0

The Female Company

The Tampon Book: a book against tax discrimination

Cultural Driver

2020 Cultural Driver Gold Pencil

25.0

Burger King

Moldy Whopper

Brand Transformation

2020 Integrated Gold Pencil

25.0

New Lives

Voiceless Women

Craft - Direction / Single

2020 Moving Image Craft Gold Pencil

25.0

Burger King

Moldy Whopper

Craft / Art Direction

2020 Integrated Gold Pencil

25.0

IKEA

ThisAbles

Innovation in Integrated Branding

2020 Integrated Gold Pencil

25.0

The Female Company

The Tampon Book: a book against tax discrimination

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Gold Pencil

25.0

Berliner Philharmoniker

Sound Images

Billboards & Transit / Dynamic Billboards & Transit

2020 Out of Home Gold Pencil

25.0

Burger King

Stevenage Challenge

Gaming / Branded Games

2020 Interactive & Online Gold Pencil

25.0

Lacoste

Crocodile Free

Experiential & Installations / Brand Installations

2020 Out of Home Gold Pencil

25.0

K's Galleries

Eva Stories

Experiential / Live Events

2020 Branded Entertainment Gold Pencil

25.0

The Female Company

The Tampon Book: a book against tax discrimination

Single Country or Region / Consumer / Brand

2020 Creative Effectiveness Gold Pencil

25.0

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Creative Use of Data / Storytelling

2020 Creative Use of Data Gold Pencil

25.0

The Female Company

The Tampon Book: a book against tax discrimination

Physical Items

2020 Direct Marketing Gold Pencil

25.0

Burger King

Moldy Whopper

Online Films & Video / Short Form - Single

2020 Film Gold Pencil

25.0

Deutsche Lufthansa AG

#SayYesToEurope

Experiential & Installations / Experiential & Immersive

2020 Out of Home Gold Pencil

25.0

Volvo Cars

The E.V.A. Initiative

Websites

2020 Interactive & Online Gold Pencil

25.0

Doconomy

DO Black

Experimental / Internal Projects / R&D

2020 IP & Products Gold Pencil

25.0

Burger King

Moldy Whopper

Billboards & Transit / Campaign

2020 Out of Home Gold Pencil

25.0

The Female Company

The Tampon Book: a book against tax discrimination

Community Building

2020 Public Relations Gold Pencil

25.0

Lacoste

Crocodile Inside

Craft - Cinematography / Single

2020 Moving Image Craft Gold Pencil

25.0

Burger King

Moldy Whopper

Magazine / Campaign

2020 Print Gold Pencil

25.0

Nestlé Purina Pet Care

Street-Vet

Craft / Data-Driven Personalization

2020 Direct Marketing Gold Pencil

25.0

Burger King

Stevenage Challenge

Stunts & Activations

2020 Social Media Gold Pencil

25.0

Burger King

Stevenage Challenge

Active Engagement

2020 Social Media Gold Pencil

25.0

BMW AG

The Small Escape

Long Form Video / Single

2020 Branded Entertainment Gold Pencil

25.0

The Female Company

The Tampon Book: a book against tax discrimination

Innovation in Direct Marketing

2020 Direct Marketing Gold Pencil

25.0

Burger King

Moldy Whopper

Craft / Art Direction

2020 Out of Home Gold Pencil

25.0

Burger King

Moldy Whopper

Craft / Photography

2020 Out of Home Gold Pencil

25.0

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