The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
europe
Client
Title
Category
Award
Points
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Show
Points: 135.00
This Girl Can
Agency: FCB Inferno / London + Partizan / London Client: Sport England Category: Fusion Pencil
Points: 90.00
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Sustainable Development Goals
Points: 90.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Branded Entertainment
Points: 90.00
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Creative Use of Data
Points: 90.00
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Digital Craft
Points: 90.00
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Best of In-House
Points: 90.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Integrated
Points: 90.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Moving Image Craft
Points: 90.00
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London Client: Essity Bodyform/Libresse Category: Best of Music & Sound Craft
Points: 67.50
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Games
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Long Form Video / Single
Points: 45.00
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Storytelling
Points: 45.00
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Creative Use of Data
Points: 45.00
The Norwegian Landscape / New Norwegian Passport
Agency: Neue Design Studio / Oslo + The National Criminal Investigation + The National Police Directorate Client: The National Police Directorate Norway Category: Editorial / Books
Points: 45.00
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Digital Design
Points: 45.00
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Spatial Design / Experiential & Immersive
Points: 45.00
The Black Plaque Project
Agency: Havas / London Client: Nubian Jak Community Trust Category: Spatial Design / Wayfinding
Points: 45.00
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Innovation & Transformation / Innovation in Design
Points: 45.00
Raising Profiles
Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Digital & Online / Ecommerce
Points: 45.00
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Television & VOD / Long Form - Single
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Films & Video / Long Form - Single
Points: 45.00
Festive
Agency: Riff Raff Films / London + Burberry / London Client: Burberry Category: Online Films & Video / Long Form - Single
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Film / Health & Wellness
Points: 45.00
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris Client: Innocence en danger Category: Out of Home / Health & Wellness
Points: 45.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated Branding Campaign
Points: 45.00
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: In-House / External Agency Collaboration
Points: 45.00
UNBOXING
Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Online-only Video / Interactive Video
Points: 45.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Community / Platform
Points: 45.00
Festive
Agency: Riff Raff Films / London + Burberry / London Client: Burberry Category: Direction / Single
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Animation / Single
Points: 45.00
Whatever It Takes
Agency: Iconoclast / London + AMV BBDO / London Client: Macmillan Cancer Support Category: Casting
Points: 45.00
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Casting
Points: 45.00
Wildly. Deliciously. Organic.
Agency: Factory / London Client: Green & Blacks Category: Sound Design
Points: 45.00
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg Client: United4Rescue Category: Experiential Music & Sound
Points: 45.00
Call Girls
Agency: Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm Client: Talita Category: Custom / User-Generated Content
Points: 45.00
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Community Building
Points: 45.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated PR Campaign
Points: 45.00
The Isolated Cinema
Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Events & Experiential
Points: 45.00
Playlist Timer
Agency: Publicis Italy / Milan + Barilla Client: Barilla Category: Social Channel / Single Platform
Points: 45.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Active Engagement / Call to Action
Points: 45.00
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris Client: Association L'Enfant Bleu Category: Active Engagement / Call to Action
Points: 45.00
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Influencer Marketing / Single Channel
Points: 45.00
Raising Profiles
Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London Client: Essity Bodyform/Libresse Category: Sound Design
Points: 33.75
Confusing Times
Agency: DAVID / Madrid + Pickle Music / New York Client: Burger King Category: Broadcast / Series
Points: 22.50
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Experiential / Brand Installations
Points: 21.00
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London Client: Apple, Inc. Category: Full Length Video / Single or Series / Episodic
Points: 21.00
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Innovation & Transformation / Innovation in Digital Craft
Points: 21.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Best of Show
Award:
2021 Best of Show Best of Show Pencil
Points:
135.00
Client:
Sport England
Title:
This Girl Can
Category:
Fusion Pencil
Award:
2021 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
LEGO
Title:
Green Instructions
Category:
Green Pencil
Award:
2021 Green Pencil Green Pencil
Points:
90.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Branded Entertainment
Award:
2021 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Best of Creative Use of Data
Award:
2021 Creative Use of Data Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Best of Digital Craft
Award:
2021 Digital Craft Best of Discipline Pencil
Points:
90.00
Client:
Ecox
Title:
Emergency Bikes
Category:
Best of In-House
Award:
2021 In-House Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Best of Integrated
Award:
2021 Integrated Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Moving Image Craft
Award:
2021 Moving Image Craft Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Music & Sound Craft
Award:
2021 Music & Sound Craft Best of Discipline Pencil
Points:
67.50
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Games
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Storytelling
Award:
2021 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Creative Use of Data
Award:
2021 Digital Craft Gold Pencil
Points:
45.00
Client:
The National Police Directorate Norway
Title:
The Norwegian Landscape / New Norwegian Passport
Category:
Editorial / Books
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Digital Design
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
H&M
Title:
H&M Looop
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Spatial Design / Wayfinding
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Ecox
Title:
Emergency Bikes
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Diesel
Title:
Francesca
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Burberry
Title:
Festive
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.00
Client:
Innocence en danger
Title:
JUST A WALL
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated Branding Campaign
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
Ecox
Title:
Emergency Bikes
Category:
In-House / External Agency Collaboration
Award:
2021 In-House Gold Pencil
Points:
45.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Online-only Video / Interactive Video
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Online Community / Platform
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Burberry
Title:
Festive
Category:
Direction / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Animation / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Casting
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Diesel
Title:
Francesca
Category:
Casting
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Green & Blacks
Title:
Wildly. Deliciously. Organic.
Category:
Sound Design
Award:
2021 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Experiential Music & Sound
Award:
2021 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Talita
Title:
Call Girls
Category:
Custom / User-Generated Content
Award:
2021 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Community Building
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated PR Campaign
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Events & Experiential
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Barilla
Title:
Playlist Timer
Category:
Social Channel / Single Platform
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Diesel
Title:
Francesca
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Sound Design
Award:
2021 Music & Sound Craft Gold Pencil
Points:
33.75
Client:
Burger King
Title:
Confusing Times
Category:
Broadcast / Series
Award:
2021 Radio & Audio Gold Pencil
Points:
22.50
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple, Inc.
Title:
Shot on iPhone 11 Pro—Hermitage
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Innovation & Transformation / Innovation in Digital Craft
Award:
2021 Digital Craft Silver Pencil
Points:
21.00
