The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
latin america
Client
Title
Category
Award
Points
Victoria 1.8
Agency: Ogilvy / Mexico Client: AB InBev Grupo Modelo Mexico Category: Brand Voice
Points: 45.00
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: Websites / Ecommerce
Points: 45.00
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: AB InBev / Aguila Beer Category: Physical Items
Points: 45.00
Upgrade
Agency: L&C / New York + Kokopelli Hostel / Lima Client: Kokopelli Hostel Category: Posters / Series
Points: 22.50
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Best of Health, Wellness & Pharma
Points: 22.50
Pillballs
Agency: GAVa Studio / São Paulo Client: Otrivin Category: Craft / Illustration
Points: 21.00
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: Posters / Series
Points: 21.00
She Can
Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo Client: Ab InBev / Guarana Antarctica Category: Brand Partnerships
Points: 21.00
Home of the Billboards
Agency: DAVID / Buenos Aires Client: Burger King Argentina Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Apparel
Points: 21.00
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: PONY MALTA AB InBev Category: Mobile-First Video / Over 15 Seconds
Points: 21.00
Late Night Stores
Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Client: Burger King Category: Low Budget / Under 50K Budget
Points: 21.00
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Physical Products
Points: 21.00
Pensions Delivery
Agency: Grey Argentina / Buenos Aires Client: Itaú Bank Category: Non-traditional & Guerrilla Marketing
Points: 21.00
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: UX / UI / Utility / Ecommerce
Points: 21.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Film / Health & Wellness
Points: 11.25
The River Apartments
Agency: McCann Colombia / Bogotá Client: Banco de Bogotá Category: Experiential & Installations / Brand Installations
Points: 9.00
If you're outdoors you need to protect yourself.
Agency: McCann / Lima Client: League Against Cancer Peru Category: Billboards & Transit / Single
Points: 9.00
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico Client: Propuesta Cívica AC Category: Innovation & Transformation / Innovation in Interactive
Points: 9.00
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: AB InBev / Aguila Beer Category: Physical Products
Points: 9.00
Home of the Billboards
Agency: DAVID / Buenos Aires Client: Burger King Argentina Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico Client: Propuesta Cívica AC Category: Craft / Use of Technology
Points: 9.00
She Can
Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo Client: Ab InBev / Guarana Antarctica Category: Non-traditional & Guerrilla Marketing
Points: 9.00
VAR PROMO
Agency: GUT Agency / Buenos Aires Client: NOBLEX Category: Non-traditional & Guerrilla Marketing
Points: 9.00
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Physical Items
Points: 9.00
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo Client: HERSHEYs Brasil Category: Packaging / Specialty
Points: 9.00
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: AB InBev / Aguila Beer Category: Creative Effectiveness / Consumer / Brand
Points: 9.00
Unseen Players
Agency: MullenLowe Delta / Quito Client: Banco Pichincha Category: Experiential / Live / In-Person Events
Points: 9.00
Terms Against Bullying
Agency: White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo Client: Universidade de Madeira / Terms Against Bullying Category: Websites
Points: 6.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Craft / Use of Technology
Points: 5.25
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Film / Pharma
Points: 5.25
Channel Swap
Agency: Energy BBDO / Sao Paulo + Unilever / Rexona Clinical Client: Unilever / Rexona Clinical Category: Influencer Marketing / Single Channel
Points: 3.00
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: PONY MALTA AB InBev Category: Social Channel / Single Platform
Points: 3.00
The Hy Project
Agency: The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo Client: Toyota Uruguay Category: Experiential Radio & Audio
Points: 3.00
The Nature of Plastic
Agency: Cheil Central America / Panama Client: Greenpeace Category: Craft / Photography
Points: 3.00
#TakeMeBack
Agency: MullenLowe SSP3 / Bogotá Client: AB InBev / Aguila Beer Category: Craft / Illustration
Points: 3.00
Rebrand the game
Agency: MullenLowe SSP3 / Bogotá Client: AB InBev - Budweiser Category: Craft / Art Direction
Points: 3.00
OUR CULTURE
Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Client: AB InBev PILSENER Category: Craft / Art Direction
Points: 3.00
The Nature of Plastic - Glacier
Agency: Cheil Central America / Panama Client: Greenpeace Category: Craft / Art Direction
Points: 3.00
#Reask
Agency: MullenLowe SSP3 / Bogotá Client: El tiempo Newspaper Category: Newspaper / Series
Points: 3.00
Pensions Delivery
Agency: Grey Argentina / Buenos Aires Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Comunal Gin
Agency: R/GA / Buenos Aires Client: Patagonia Brewery Category: Brand Partnerships
Points: 3.00
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Brand Voice
Points: 3.00
HALF FANS
Agency: Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá Client: AB InBev / Aguila Beer Category: Events & Experiential
Points: 3.00
The Nature of Plastic
Agency: Cheil Central America / Panama Client: Greenpeace Category: Craft / Photography
Points: 3.00
Doritos Wasabi
Agency: AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo Client: Pepsico Category: Craft / Illustration
Points: 3.00
Long Live Rock n' Roll. Stay at Home
Agency: AlmapBBDO / Sao Paulo + Kiss FM Client: Kiss FM Category: Craft / Illustration
Points: 3.00
OUR CULTURE
Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Client: AB InBev PILSENER Category: Craft / Art Direction
Points: 3.00
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: Billboards & Transit / Series
Points: 3.00
The Nature of Plastic - Glacier
Agency: Cheil Central America / Panama Client: Greenpeace Category: Billboards & Transit / Single
Points: 3.00
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Websites / Ecommerce
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Physical Items
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Kokopelli Hostel
Title:
Upgrade
Category:
Posters / Series
Award:
2021 Print Gold Pencil
Points:
22.50
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Best of Health, Wellness & Pharma
Award:
2021 Health, Wellness & Pharma Best of Discipline Pencil
Points:
22.50
Client:
Otrivin
Title:
Pillballs
Category:
Craft / Illustration
Award:
2021 Print Silver Pencil
Points:
21.00
Client:
Alpargatas
Title:
True Fashion
Category:
Posters / Series
Award:
2021 Print Silver Pencil
Points:
21.00
Client:
Ab InBev / Guarana Antarctica
Title:
She Can
Category:
Brand Partnerships
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
Burger King Argentina
Title:
Home of the Billboards
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Apparel
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
PONY MALTA AB InBev
Title:
SHE SPEAKS
Category:
Mobile-First Video / Over 15 Seconds
Award:
2021 Mobile Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Late Night Stores
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Physical Products
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.00
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Silver Pencil
Points:
21.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
11.25
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
League Against Cancer Peru
Title:
If you're outdoors you need to protect yourself.
Category:
Billboards & Transit / Single
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Innovation & Transformation / Innovation in Interactive
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Physical Products
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Burger King Argentina
Title:
Home of the Billboards
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Craft / Use of Technology
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Ab InBev / Guarana Antarctica
Title:
She Can
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
NOBLEX
Title:
VAR PROMO
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Physical Items
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Packaging / Specialty
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Banco Pichincha
Title:
Unseen Players
Category:
Experiential / Live / In-Person Events
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Universidade de Madeira / Terms Against Bullying
Title:
Terms Against Bullying
Category:
Websites
Award:
2021 Mobile Bronze Pencil
Points:
6.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Craft / Use of Technology
Award:
2021 Social Media Silver Pencil
Points:
5.25
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Film / Pharma
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
5.25
Client:
Unilever / Rexona Clinical
Title:
Channel Swap
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
PONY MALTA AB InBev
Title:
SHE SPEAKS
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Toyota Uruguay
Title:
The Hy Project
Category:
Experiential Radio & Audio
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Greenpeace
Title:
The Nature of Plastic
Category:
Craft / Photography
Award:
2021 Print Merit Award
Points:
3.00
Client:
AB InBev / Aguila Beer
Title:
#TakeMeBack
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.00
Client:
AB InBev - Budweiser
Title:
Rebrand the game
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.00
Client:
AB InBev PILSENER
Title:
OUR CULTURE
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.00
Client:
Greenpeace
Title:
The Nature of Plastic - Glacier
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.00
Client:
El tiempo Newspaper
Title:
#Reask
Category:
Newspaper / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Patagonia Brewery
Title:
Comunal Gin
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
Black Santa
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
AB InBev / Aguila Beer
Title:
HALF FANS
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Greenpeace
Title:
The Nature of Plastic
Category:
Craft / Photography
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Pepsico
Title:
Doritos Wasabi
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Kiss FM
Title:
Long Live Rock n' Roll. Stay at Home
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
AB InBev PILSENER
Title:
OUR CULTURE
Category:
Craft / Art Direction
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Alpargatas
Title:
True Fashion
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Greenpeace
Title:
The Nature of Plastic - Glacier
Category:
Billboards & Transit / Single
Award:
2021 Out of Home Merit Award
Points:
3.00
