The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
north america
Client
Title
Category
Award
Points
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Billboards & Transit
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Targeted Video / Targeted Online Video
Points: 25.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Non-traditional & Guerrilla Marketing
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Non-traditional & Guerrilla Marketing
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Non-traditional & Guerrilla Marketing
Points: 25.0
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York Client: PayPal Category: Craft / Art Direction
Points: 25.0
The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Craft / Data-Driven Personalization
Points: 25.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Direct Marketing
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Physical Items
Points: 15.0
IKEA Bedtime
Agency: Rethink + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Targeted Video / Targeted Online Video
Points: 15.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital & Online / Social Media Post - Single
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 15.0
Embarrassing Plastic Bags
Agency: Rethink Client: East West Market Category: Out of Home / P.O.P. & In-Store
Points: 10.0
The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Out of Home / Billboards & Transit
Points: 10.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Targeted Video / Targeted Online Video
Points: 10.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Digital & Online / Banners & Pop-ups
Points: 10.0
The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Twitter Bait
Agency: MullenLowe / US Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 10.0
The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Innovation in Direct Marketing
Points: 10.0
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Physical Items
Points: 2.0
Pour Perfectly
Agency: Rethink + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Physical Items
Points: 2.0
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London Client: Kraft Heinz Category: Physical Items
Points: 2.0
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn Client: PayPal Category: Out of Home / P.O.P. & In-Store
Points: 2.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Targeted Video / Targeted Online Video
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential / Brand Installations
Points: 2.0
The Impactful Reminder
Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
Points: 2.0
Spotify Canvas
Agency: FIG / New York Client: Spotify for Artists Category: Experiential / Brand Installations
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Experiential / Live Events
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Experiential / Live Events
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Digital & Online / Websites & Mobile
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Digital & Online / Websites & Mobile
Points: 2.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Digital & Online / Websites & Mobile
Points: 2.0
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Digital & Online / Websites & Mobile
Points: 2.0
Invasion #withGalaxy
Agency: R/GA / New York Client: Samsung Electronics America Category: Digital & Online / Websites & Mobile
Points: 2.0
"Recommended by Humans"
Agency: ENGINE / New York City + HBO / New York City Client: HBO Category: Digital & Online / Websites & Mobile
Points: 2.0
adidas Operation AirDrop
Agency: Jam3 / Toronto Client: Adidas Category: Digital & Online / Websites & Mobile
Points: 2.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Digital & Online / Websites & Mobile
Points: 2.0
Caption Contest
Agency: BBDO / New York + The er / New York Client: The New Yorker Category: Digital & Online / Social Media Post - Single
Points: 2.0
Samsung Galaxy A - #danceAwesome
Agency: R/GA / New York + Wieden+Kennedy / Amsterdam Client: Samsung Electronics Co. Ltd. Category: Digital & Online / Social Media Post - Single
Points: 2.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital & Online / Use of Smart Devices & Voice Assistants
Points: 2.0
Ka'Wine & Dine
Agency: Rethink Client: Raptors Republic Category: Non-traditional & Guerrilla Marketing
Points: 2.0
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Non-traditional & Guerrilla Marketing
Points: 2.0
adidas Operation AirDrop
Agency: Jam3 / Toronto Client: Adidas Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Instrument of Hope
Agency: Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York Client: Shine/MSD Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Raven Mail
Agency: FCB / Chicago + Cutters / Chicago + Dictionary / Chicago + Levinson Locations / Chicago Client: Chicago Humanities Festival Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Donate Life California
Title:
Second Chances
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Craft / Art Direction
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Data-Driven Personalization
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Physical Items
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Miller Lite
Title:
Cantroller
Category:
Physical Items
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
East West Market
Title:
Embarrassing Plastic Bags
Category:
Out of Home / P.O.P. & In-Store
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Digital & Online / Banners & Pop-ups
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Twitter Bait
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Kraft Heinz Canada
Title:
Pour Perfectly
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Edchup
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Out of Home / P.O.P. & In-Store
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Tinder
Title:
Swipe Night
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Spotify for Artists
Title:
Spotify Canvas
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Experiential / Live Events
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Experiential / Live Events
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Samsung Electronics America
Title:
Invasion #withGalaxy
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
HBO
Title:
"Recommended by Humans"
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
The New Yorker
Title:
Caption Contest
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Samsung Electronics Co. Ltd.
Title:
Samsung Galaxy A - #danceAwesome
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital & Online / Use of Smart Devices & Voice Assistants
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Raptors Republic
Title:
Ka'Wine & Dine
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Shine/MSD
Title:
Instrument of Hope
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Chicago Humanities Festival
Title:
Raven Mail
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
