The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
north america
Client
Title
Category
Award
Points
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Online Advertising / Display Ads
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online-only Video / Single
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Digital Experiential / Interactive Digital Installations
Points: 25.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Gaming / Branded Games
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive
Points: 25.0
Teachable Machine
Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Websites / Utility
Points: 15.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Websites / Utility
Points: 15.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online-only Video / Interactive Video
Points: 15.0
The Walkumentary
Agency: DentsuBos / Toronto + Brita / Toronto Client: Brita Category: Online-only Video / Pre-Roll - Single
Points: 15.0
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Online-only Video / Single
Points: 15.0
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 15.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Interactive
Points: 15.0
Your 2019 Wrapped
Agency: Spotify In-House / New York Client: Spotify Category: Websites
Points: 10.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Online Advertising / Native Ads
Points: 10.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Online-only Video / Interactive Video
Points: 10.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Single
Points: 10.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Immersive Digital Spaces
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Web of Infamy
Agency: 72andSunny / New York + Smirnoff / Global Client: Smirnoff Category: Craft / Art Direction
Points: 10.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
Points: 10.0
Teachable Machine
Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Interactive
Points: 10.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Websites
Points: 2.0
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Websites
Points: 2.0
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Websites
Points: 2.0
Stonewall Forever
Agency: Stink Studios / New York Client: The LGBT Community Center Category: Websites
Points: 2.0
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México Client: GSK Category: Online Advertising / Display Ads
Points: 2.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Pre-Roll - Single
Points: 2.0
A Cautionary Tale
Agency: Squarespace / New York Client: Squarespace Category: Online-only Video / Single
Points: 2.0
The Gift That Doesn't Give Back
Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles Client: Aviation Gin Category: Online-only Video / Single
Points: 2.0
First Shave
Agency: Grey Canada / Toronto + Grey / New York Client: P&G Category: Online-only Video / Single
Points: 2.0
Porsche and Star Wars: The Designer Alliance
Agency: Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta Client: Porsche Category: Online-only Video / Single
Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online-only Video / Single
Points: 2.0
Skittles Witch
Agency: DDB / Chicago Client: Mars Wrigley Category: Online-only Video / Single
Points: 2.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Online-only Video / Campaign
Points: 2.0
The Answer Is Squarespace
Agency: Squarespace / New York Client: Squarespace Category: Online-only Video / Campaign
Points: 2.0
Vimeo Can Help
Agency: FIG / New York + Arts & Sciences / Los Angeles Client: Vimeo Category: Online-only Video / Campaign
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Interactive Digital Installations
Points: 2.0
League of Legislators
Agency: TBWA\ Juniper Park / Toronto Client: Brady United Category: Gaming / Branded Games
Points: 2.0
Remembrance Island
Agency: Wunderman Thompson / Toronto Client: The Royal Canadian Legion Category: Gaming / Branded Games
Points: 2.0
Culture & Conversations
Agency: Twitter / San Francisco Client: Twitter Category: Craft / Art Direction
Points: 2.0
Tales From The Drain
Agency: Energy BBDO / Chicago Client: SC Johnson Category: Craft / Writing
Points: 2.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Craft / Use of Technology
Points: 2.0
adidas Operation AirDrop
Agency: Jam3 / Toronto Client: Adidas Category: Craft / Use of Technology
Points: 2.0
Pixar Street View
Agency: Disney Yellow Shoes / Orlando Client: Walt Disney World Category: Innovation in Interactive
Points: 2.0
Client:
Self
Title:
Apollo in Real Time
Category:
Websites
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Online Advertising / Display Ads
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Digital Experiential / Interactive Digital Installations
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Gaming / Branded Games
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Interactive
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Websites
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Google
Title:
Teachable Machine
Category:
Websites / Utility
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Websites / Utility
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Online-only Video / Interactive Video
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Brita
Title:
The Walkumentary
Category:
Online-only Video / Pre-Roll - Single
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Apple
Title:
The Underdogs
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Innovation in Interactive
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Spotify
Title:
Your 2019 Wrapped
Category:
Websites
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Online Advertising / Native Ads
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Tinder
Title:
Swipe Night
Category:
Online-only Video / Interactive Video
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Digital Experiential / Immersive Digital Spaces
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Apple
Title:
AirPods Pro
Category:
Craft / Art Direction
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Smirnoff
Title:
Web of Infamy
Category:
Craft / Art Direction
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Writing
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Google
Title:
Teachable Machine
Category:
Innovation in Interactive
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Websites
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Websites
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Apple
Title:
AirPods Pro
Category:
Websites
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Websites
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
The LGBT Community Center
Title:
Stonewall Forever
Category:
Websites
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
GSK
Title:
Theraflu-Tracker
Category:
Online Advertising / Display Ads
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Pre-Roll - Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Squarespace
Title:
A Cautionary Tale
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Aviation Gin
Title:
The Gift That Doesn't Give Back
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
P&G
Title:
First Shave
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Porsche
Title:
Porsche and Star Wars: The Designer Alliance
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Online-only Video / Campaign
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Squarespace
Title:
The Answer Is Squarespace
Category:
Online-only Video / Campaign
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Vimeo
Title:
Vimeo Can Help
Category:
Online-only Video / Campaign
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Digital Experiential / Interactive Digital Installations
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Brady United
Title:
League of Legislators
Category:
Gaming / Branded Games
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Gaming / Branded Games
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Twitter
Title:
Culture & Conversations
Category:
Craft / Art Direction
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
SC Johnson
Title:
Tales From The Drain
Category:
Craft / Writing
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Craft / Writing
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Craft / Use of Technology
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Craft / Use of Technology
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Walt Disney World
Title:
Pixar Street View
Category:
Innovation in Interactive
Award:
2020 Interactive & Online Merit Award
Points:
2.0
