The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
north america
Client
Title
Category
Award
Points
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
Points: 50.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / Utility
Points: 25.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Visual & Audio Craft / Music
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience
Points: 15.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Creative Use of Data
Points: 15.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Music
Points: 15.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: UX / UI / Interface Design
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Cross-Channel UX / UI / Digital / Physical
Points: 10.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Creative Use of Data
Points: 10.0
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Visual & Audio Craft / Visual Effects
Points: 10.0
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: UX / UI / Utility
Points: 2.0
Ugly Gerry
Agency: Leo Burnett / Chicago Client: RepresentUs Category: UX / UI / Utility
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: UX / UI / User Experience
Points: 2.0
Stonewall Forever
Agency: Stink Studios / New York Client: The LGBT Community Center Category: UX / UI / Interface Design
Points: 2.0
YOU-turn
Agency: FCB / Toronto Client: Responsible Gambling Council Category: Use of Smart Devices & Voice Assistants
Points: 2.0
The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Creative Use of Data
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data
Points: 2.0
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Creative Use of Data
Points: 2.0
Ugly Gerry
Agency: Leo Burnett / Chicago Client: RepresentUs Category: Creative Use of Data
Points: 2.0
The Offline Playlist
Agency: 360i / New York + Tourism / New Orleans Client: New Orleans Tourism Category: Visual & Audio Craft / Music
Points: 2.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Sound
Points: 2.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Digital Craft
Points: 2.0
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Innovation in Digital Craft
Points: 2.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Best of Discipline Pencil
Points:
50.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
UX / UI / Utility
Award:
2020 Digital Craft Gold Pencil
Points:
25.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Visual & Audio Craft / Music
Award:
2020 Digital Craft Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
UX / UI / User Experience
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Creative Use of Data
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Visual & Audio Craft / Music
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
UX / UI / Interface Design
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
Wavio
Title:
See Sound
Category:
Creative Use of Data
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Visual & Audio Craft / Visual Effects
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Hey Google, Ask Nike
Category:
UX / UI / Utility
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
UX / UI / Utility
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
RepresentUs
Title:
Ugly Gerry
Category:
UX / UI / Utility
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
UX / UI / User Experience
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
The LGBT Community Center
Title:
Stonewall Forever
Category:
UX / UI / Interface Design
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Wavio
Title:
See Sound
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Tinder
Title:
Swipe Night
Category:
Creative Use of Data
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
National Center For Missing & Exploited Children
Title:
Runaway Train 25
Category:
Creative Use of Data
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Creative Use of Data
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
New Orleans Tourism
Title:
The Offline Playlist
Category:
Visual & Audio Craft / Music
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Visual & Audio Craft / Sound
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Digital Craft
Award:
2020 Digital Craft Merit Award
Points:
2.0