The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


DENTSU GROUP

Client

Title

Category

Award

Points

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series Points: 75.0
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series Points: 25.0
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series Points: 25.0
iwontletyoudown.com (OK Go) Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure Points: 25.0
Creation. Agency: Dentsu Inc. / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Broadcast & Moving Image / Short Films & Videos Points: 15.0
OK Go: I Won’t Let You Down Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo Client: OK Go + Honda Category: Online Films & Video / Music Videos Points: 15.0
Wake Up & Smell The Bacon Agency: 360i / New York Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods Points: 15.0
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Data-Focused Design Points: 15.0
Honda. Beautiful Engines. Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co., Ltd. Category: Collateral Design / Booklets & Brochures Points: 10.0
Hotel Japan Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Hotel Japan Category: Brand Identity / Series Points: 10.0
Honda. Beautiful Engines. Agency: Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co.,Ltd. Category: Brand Identity / Series Points: 10.0
JUNIOR SWIMMING CHAMPIONSHIPS 1 Agency: DENTSU INC. / Tokyo Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single Points: 10.0
Kanji ID Agency: Dentsu Inc. / Tokyo Client: DENTSU INC. Category: Publication Design / Book Cover Design Points: 10.0
Books build children. Agency: Miharumiyukijiro / Tokyo Client: Yokohama city board of education Category: Design Craft / Photography - Single or Series Points: 10.0
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Design Craft / Printing & Paper Craft - Single or Series Points: 10.0
Fencing Visualized Agency: DENTSU INC. / Tokyo Client: Sports Biz Co., Ltd. Category: Data Visualization / Infographics Points: 10.0
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Interactive Craft / Animation / Motion Graphics Points: 10.0
Turning Flight Cancellations into Hotel Reservations Agency: 360i / New York Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing Points: 10.0
Fencing Visualized Agency: DENTSU INC. / Tokyo Client: Sports Biz Co., Ltd. Category: Data & Human Experience / Data-Focused Design Points: 10.0
Eat Life Package Agency: Dentsu Inc. / Tokyo Client: Ajinomoto Category: Package Design / Single or Series Points: 5.0
JUNIOR SWIMMING CHAMPIONSHIPS 2 Agency: DENTSU INC. / Tokyo Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single Points: 5.0
Donation Bottle Agency: DENTSU INC. / Tokyo Client: THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD. Category: Collateral Design / Posters - Series Points: 5.0
World Table Tennis Championships 2014 Tokyo Agency: DENTSU INC. / Tokyo Client: TV TOKYO Category: Collateral Design / Posters - Series Points: 5.0
DENTSU ANIME FEST Agency: Dentsu / Tokyo Client: DENTSU INC. Animation Department Contents Division Category: Collateral Design / Posters - Series Points: 5.0
Creation. Agency: Dentsu Inc. / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series Points: 5.0
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Promotional Items - Single or Series Points: 5.0
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Experiences / Indoor Spaces Points: 5.0
COPYWRITER’S EYE Agency: DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya Client: COPYWRITERS CLUB NAGOYA Category: Publication Design / Book Cover Design Points: 5.0
Single Stroke Architecture Agency: Dentsu Inc. / Nagoya Client: Tokai Polytechnic College Category: Public Service - Design / Collateral Design - Single or Series Points: 5.0
Photos for Life - a charity photo stock Agency: Isobar Poland / Warsaw Client: Rak'n'Roll Win Your Life Category: Websites / Public Service / Non-Profit Points: 5.0
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Gaming, Music & Mobile / Branded Mobile Points: 5.0
Pepper Agency: SoftBank Mobile Corp. / Tokyo + SoftBank Robotics Corp. / Tokyo + Aldebaran Robotics / France + DENTSU INC. / Tokyo Client: SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics Category: Intellectual Property & Products / Integrated Digital & Physical Products Points: 5.0
Diabetes Test Agency: Dentsu Indonesia / Jakarta Client: Dentsu / Project Dia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D Points: 5.0
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Digital Direct Marketing / Mobile Points: 5.0
GRAPE FLAVOR Agency: Dentsu Plus Co.,Ltd. / Bangkok Client: HI-CHEW Category: Consumer Television / :20 & Under - Single Points: 5.0
ALL DRIVE. No drama. Agency: mcgarrybowen / Chicago Client: Cars.com Category: Consumer Television / :20 & Under - Campaign Points: 5.0
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Other Digital Solutions Points: 5.0
Single Stroke Architecture Agency: Dentsu Inc. / Nagoya Client: Tokai Polytechnic College Category: Public Service - Print / Newspaper or Magazine - Campaign Points: 5.0
#Tweet2Lease Agency: mcgarrybowen / Chicago Client: Oscar Mayer Category: Social Media / Best Use of a Social Network Points: 5.0
MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm. Agency: dentsu inc. / Tokyo Client: tokyu corporation Category: Data & Human Experience / Online Data Visualization & Infographics Points: 5.0
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Online Data Visualization & Infographics Points: 5.0

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Series

2015 Design Gold Pencil

75.0

SHACHIHATA

Imagination changes the world

Package Design / Single or Series

2015 Design Gold Pencil

25.0

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Design Craft / Photography - Single or Series

2015 Design Gold Pencil

25.0

OK Go + Honda

iwontletyoudown.com (OK Go)

Websites / Travel, Entertainment & Leisure

2015 Interactive Gold Pencil

25.0

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

Creation.

Broadcast & Moving Image / Short Films & Videos

2015 Design Silver Pencil

15.0

OK Go + Honda

OK Go: I Won’t Let You Down

Online Films & Video / Music Videos

2015 Film Silver Pencil

15.0

Kraft Foods/ Oscar Mayer

Wake Up & Smell The Bacon

Mobile Applications / Consumer Goods

2015 Mobile Silver Pencil

15.0

JAPAN SPORT COUNCIL

REVIVING LEGENDS

Data & Human Experience / Data-Focused Design

2015 UX / UI Silver Pencil

15.0

Honda Motor Co., Ltd.

Honda. Beautiful Engines.

Collateral Design / Booklets & Brochures

2015 Design Bronze Pencil

10.0

Hotel Japan

Hotel Japan

Brand Identity / Series

2015 Design Bronze Pencil

10.0

Honda Motor Co.,Ltd.

Honda. Beautiful Engines.

Brand Identity / Series

2015 Design Bronze Pencil

10.0

TOKIO MARINE NICHIDO

JUNIOR SWIMMING CHAMPIONSHIPS 1

Collateral Design / Posters - Single

2015 Design Bronze Pencil

10.0

DENTSU INC.

Kanji ID

Publication Design / Book Cover Design

2015 Design Bronze Pencil

10.0

Yokohama city board of education

Books build children.

Design Craft / Photography - Single or Series

2015 Design Bronze Pencil

10.0

SHACHIHATA

Imagination changes the world

Design Craft / Printing & Paper Craft - Single or Series

2015 Design Bronze Pencil

10.0

Sports Biz Co., Ltd.

Fencing Visualized

Data Visualization / Infographics

2015 Design Bronze Pencil

10.0

JAPAN SPORT COUNCIL

REVIVING LEGENDS

Interactive Craft / Animation / Motion Graphics

2015 Interactive Bronze Pencil

10.0

Red Roof Inn

Turning Flight Cancellations into Hotel Reservations

Use of Technology / Location-Based Services or Proximity Marketing

2015 Mobile Bronze Pencil

10.0

Sports Biz Co., Ltd.

Fencing Visualized

Data & Human Experience / Data-Focused Design

2015 UX / UI Bronze Pencil

10.0

Ajinomoto

Eat Life Package

Package Design / Single or Series

2015 Design Merit Award

5.0

TOKIO MARINE NICHIDO

JUNIOR SWIMMING CHAMPIONSHIPS 2

Collateral Design / Posters - Single

2015 Design Merit Award

5.0

THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD.

Donation Bottle

Collateral Design / Posters - Series

2015 Design Merit Award

5.0

TV TOKYO

World Table Tennis Championships 2014 Tokyo

Collateral Design / Posters - Series

2015 Design Merit Award

5.0

DENTSU INC. Animation Department Contents Division

DENTSU ANIME FEST

Collateral Design / Posters - Series

2015 Design Merit Award

5.0

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

Creation.

Collateral Design / Posters - Series

2015 Design Merit Award

5.0

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Promotional Items - Single or Series

2015 Design Merit Award

5.0

JAPAN SPORT COUNCIL

REVIVING LEGENDS

Experiences / Indoor Spaces

2015 Design Merit Award

5.0

COPYWRITERS CLUB NAGOYA

COPYWRITER’S EYE

Publication Design / Book Cover Design

2015 Design Merit Award

5.0

Tokai Polytechnic College

Single Stroke Architecture

Public Service - Design / Collateral Design - Single or Series

2015 Design Merit Award

5.0

Rak'n'Roll Win Your Life

Photos for Life - a charity photo stock

Websites / Public Service / Non-Profit

2015 Interactive Merit Award

5.0

JAPAN SPORT COUNCIL

FUTURE TICKET

Gaming, Music & Mobile / Branded Mobile

2015 Branded Entertainment Merit Award

5.0

SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics

Pepper

Intellectual Property & Products / Integrated Digital & Physical Products

2015 Intellectual Property Merit Award

5.0

Dentsu / Project Dia

Diabetes Test

Intellectual Property & Products / Experimental / Internal Projects / R&D

2015 Intellectual Property Merit Award

5.0

JAPAN SPORT COUNCIL

FUTURE TICKET

Digital Direct Marketing / Mobile

2015 Direct Merit Award

5.0

HI-CHEW

GRAPE FLAVOR

Consumer Television / :20 & Under - Single

2015 Film Merit Award

5.0

Cars.com

ALL DRIVE. No drama.

Consumer Television / :20 & Under - Campaign

2015 Film Merit Award

5.0

JAPAN SPORT COUNCIL

FUTURE TICKET

Other Digital Solutions

2015 Mobile Merit Award

5.0

Tokai Polytechnic College

Single Stroke Architecture

Public Service - Print / Newspaper or Magazine - Campaign

2015 Print & Outdoor Merit Award

5.0

Oscar Mayer

#Tweet2Lease

Social Media / Best Use of a Social Network

2015 Social Media Merit Award

5.0

tokyu corporation

MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm.

Data & Human Experience / Online Data Visualization & Infographics

2015 UX / UI Merit Award

5.0

JAPAN SPORT COUNCIL

FUTURE TICKET

Data & Human Experience / Online Data Visualization & Infographics

2015 UX / UI Merit Award

5.0

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