The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Holding Company Rankings

 


DENTSU GROUP

Client

Title

Category

Award

Points

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series Points: 75.0
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series Points: 25.0
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series Points: 25.0
iwontletyoudown.com (OK Go) Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure Points: 25.0
Creation. Agency: Dentsu Inc. / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Broadcast & Moving Image / Short Films & Videos Points: 15.0
OK Go: I Won’t Let You Down Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo Client: OK Go + Honda Category: Online Films & Video / Music Videos Points: 15.0
Wake Up & Smell The Bacon Agency: 360i / New York Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods Points: 15.0
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Data-Focused Design Points: 15.0
Honda. Beautiful Engines. Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co., Ltd. Category: Collateral Design / Booklets & Brochures Points: 10.0
Hotel Japan Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Hotel Japan Category: Brand Identity / Series Points: 10.0
Honda. Beautiful Engines. Agency: Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co.,Ltd. Category: Brand Identity / Series Points: 10.0
JUNIOR SWIMMING CHAMPIONSHIPS 1 Agency: DENTSU INC. / Tokyo Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single Points: 10.0
Kanji ID Agency: Dentsu Inc. / Tokyo Client: DENTSU INC. Category: Publication Design / Book Cover Design Points: 10.0
Books build children. Agency: Miharumiyukijiro / Tokyo Client: Yokohama city board of education Category: Design Craft / Photography - Single or Series Points: 10.0
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Design Craft / Printing & Paper Craft - Single or Series Points: 10.0
Fencing Visualized Agency: DENTSU INC. / Tokyo Client: Sports Biz Co., Ltd. Category: Data Visualization / Infographics Points: 10.0
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Interactive Craft / Animation / Motion Graphics Points: 10.0
Turning Flight Cancellations into Hotel Reservations Agency: 360i / New York Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing Points: 10.0
Fencing Visualized Agency: DENTSU INC. / Tokyo Client: Sports Biz Co., Ltd. Category: Data & Human Experience / Data-Focused Design Points: 10.0
Eat Life Package Agency: Dentsu Inc. / Tokyo Client: Ajinomoto Category: Package Design / Single or Series Points: 5.0
JUNIOR SWIMMING CHAMPIONSHIPS 2 Agency: DENTSU INC. / Tokyo Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single Points: 5.0
Donation Bottle Agency: DENTSU INC. / Tokyo Client: THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD. Category: Collateral Design / Posters - Series Points: 5.0
World Table Tennis Championships 2014 Tokyo Agency: DENTSU INC. / Tokyo Client: TV TOKYO Category: Collateral Design / Posters - Series Points: 5.0
DENTSU ANIME FEST Agency: Dentsu / Tokyo Client: DENTSU INC. Animation Department Contents Division Category: Collateral Design / Posters - Series Points: 5.0
Creation. Agency: Dentsu Inc. / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series Points: 5.0
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Promotional Items - Single or Series Points: 5.0
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Experiences / Indoor Spaces Points: 5.0
COPYWRITER’S EYE Agency: DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya Client: COPYWRITERS CLUB NAGOYA Category: Publication Design / Book Cover Design Points: 5.0
Single Stroke Architecture Agency: Dentsu Inc. / Nagoya Client: Tokai Polytechnic College Category: Public Service - Design / Collateral Design - Single or Series Points: 5.0
Photos for Life - a charity photo stock Agency: Isobar Poland / Warsaw Client: Rak'n'Roll Win Your Life Category: Websites / Public Service / Non-Profit Points: 5.0
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Gaming, Music & Mobile / Branded Mobile Points: 5.0
Pepper Agency: SoftBank Mobile Corp. / Tokyo + SoftBank Robotics Corp. / Tokyo + Aldebaran Robotics / France + DENTSU INC. / Tokyo Client: SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics Category: Intellectual Property & Products / Integrated Digital & Physical Products Points: 5.0
Diabetes Test Agency: Dentsu Indonesia / Jakarta Client: Dentsu / Project Dia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D Points: 5.0
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Digital Direct Marketing / Mobile Points: 5.0
GRAPE FLAVOR Agency: Dentsu Plus Co.,Ltd. / Bangkok Client: HI-CHEW Category: Consumer Television / :20 & Under - Single Points: 5.0
ALL DRIVE. No drama. Agency: mcgarrybowen / Chicago Client: Cars.com Category: Consumer Television / :20 & Under - Campaign Points: 5.0
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Other Digital Solutions Points: 5.0
Single Stroke Architecture Agency: Dentsu Inc. / Nagoya Client: Tokai Polytechnic College Category: Public Service - Print / Newspaper or Magazine - Campaign Points: 5.0
#Tweet2Lease Agency: mcgarrybowen / Chicago Client: Oscar Mayer Category: Social Media / Best Use of a Social Network Points: 5.0
MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm. Agency: dentsu inc. / Tokyo Client: tokyu corporation Category: Data & Human Experience / Online Data Visualization & Infographics Points: 5.0
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Online Data Visualization & Infographics Points: 5.0

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Series

2015 Design Gold Pencil

75.0

SHACHIHATA

Imagination changes the world

Package Design / Single or Series

2015 Design Gold Pencil

25.0

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Design Craft / Photography - Single or Series

2015 Design Gold Pencil

25.0

OK Go + Honda

iwontletyoudown.com (OK Go)

Websites / Travel, Entertainment & Leisure

2015 Interactive Gold Pencil

25.0

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

Creation.

Broadcast & Moving Image / Short Films & Videos

2015 Design Silver Pencil

15.0

OK Go + Honda

OK Go: I Won’t Let You Down

Online Films & Video / Music Videos

2015 Film Silver Pencil

15.0

Kraft Foods/ Oscar Mayer

Wake Up & Smell The Bacon

Mobile Applications / Consumer Goods

2015 Mobile Silver Pencil

15.0

JAPAN SPORT COUNCIL

REVIVING LEGENDS

Data & Human Experience / Data-Focused Design

2015 UX / UI Silver Pencil

15.0

Honda Motor Co., Ltd.

Honda. Beautiful Engines.

Collateral Design / Booklets & Brochures

2015 Design Bronze Pencil

10.0

Hotel Japan

Hotel Japan

Brand Identity / Series

2015 Design Bronze Pencil

10.0

Honda Motor Co.,Ltd.

Honda. Beautiful Engines.

Brand Identity / Series

2015 Design Bronze Pencil

10.0

TOKIO MARINE NICHIDO

JUNIOR SWIMMING CHAMPIONSHIPS 1

Collateral Design / Posters - Single

2015 Design Bronze Pencil

10.0

DENTSU INC.

Kanji ID

Publication Design / Book Cover Design

2015 Design Bronze Pencil

10.0

Yokohama city board of education

Books build children.

Design Craft / Photography - Single or Series

2015 Design Bronze Pencil

10.0

SHACHIHATA

Imagination changes the world

Design Craft / Printing & Paper Craft - Single or Series

2015 Design Bronze Pencil

10.0

Sports Biz Co., Ltd.

Fencing Visualized

Data Visualization / Infographics

2015 Design Bronze Pencil

10.0

JAPAN SPORT COUNCIL

REVIVING LEGENDS

Interactive Craft / Animation / Motion Graphics

2015 Interactive Bronze Pencil

10.0

Red Roof Inn

Turning Flight Cancellations into Hotel Reservations

Use of Technology / Location-Based Services or Proximity Marketing

2015 Mobile Bronze Pencil

10.0

Sports Biz Co., Ltd.

Fencing Visualized

Data & Human Experience / Data-Focused Design

2015 UX / UI Bronze Pencil

10.0

Ajinomoto

Eat Life Package

Package Design / Single or Series

2015 Design Merit Award

5.0

TOKIO MARINE NICHIDO

JUNIOR SWIMMING CHAMPIONSHIPS 2

Collateral Design / Posters - Single

2015 Design Merit Award

5.0

THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD.

Donation Bottle

Collateral Design / Posters - Series

2015 Design Merit Award

5.0

TV TOKYO

World Table Tennis Championships 2014 Tokyo

Collateral Design / Posters - Series

2015 Design Merit Award

5.0

DENTSU INC. Animation Department Contents Division

DENTSU ANIME FEST

Collateral Design / Posters - Series

2015 Design Merit Award

5.0

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

Creation.

Collateral Design / Posters - Series

2015 Design Merit Award

5.0

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Promotional Items - Single or Series

2015 Design Merit Award

5.0

JAPAN SPORT COUNCIL

REVIVING LEGENDS

Experiences / Indoor Spaces

2015 Design Merit Award

5.0

COPYWRITERS CLUB NAGOYA

COPYWRITER’S EYE

Publication Design / Book Cover Design

2015 Design Merit Award

5.0

Tokai Polytechnic College

Single Stroke Architecture

Public Service - Design / Collateral Design - Single or Series

2015 Design Merit Award

5.0

Rak'n'Roll Win Your Life

Photos for Life - a charity photo stock

Websites / Public Service / Non-Profit

2015 Interactive Merit Award

5.0

JAPAN SPORT COUNCIL

FUTURE TICKET

Gaming, Music & Mobile / Branded Mobile

2015 Branded Entertainment Merit Award

5.0

SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics

Pepper

Intellectual Property & Products / Integrated Digital & Physical Products

2015 Intellectual Property Merit Award

5.0

Dentsu / Project Dia

Diabetes Test

Intellectual Property & Products / Experimental / Internal Projects / R&D

2015 Intellectual Property Merit Award

5.0

JAPAN SPORT COUNCIL

FUTURE TICKET

Digital Direct Marketing / Mobile

2015 Direct Merit Award

5.0

HI-CHEW

GRAPE FLAVOR

Consumer Television / :20 & Under - Single

2015 Film Merit Award

5.0

Cars.com

ALL DRIVE. No drama.

Consumer Television / :20 & Under - Campaign

2015 Film Merit Award

5.0

JAPAN SPORT COUNCIL

FUTURE TICKET

Other Digital Solutions

2015 Mobile Merit Award

5.0

Tokai Polytechnic College

Single Stroke Architecture

Public Service - Print / Newspaper or Magazine - Campaign

2015 Print & Outdoor Merit Award

5.0

Oscar Mayer

#Tweet2Lease

Social Media / Best Use of a Social Network

2015 Social Media Merit Award

5.0

tokyu corporation

MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm.

Data & Human Experience / Online Data Visualization & Infographics

2015 UX / UI Merit Award

5.0

JAPAN SPORT COUNCIL

FUTURE TICKET

Data & Human Experience / Online Data Visualization & Infographics

2015 UX / UI Merit Award

5.0

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