The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


DENTSU GROUP

Client

Title

Category

Award

Points

Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Identity System Points: 25.0
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Packaging / Specialty Points: 25.0
The Study of Human Being Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Series Points: 25.0
The Study of Human Being Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series Points: 15.0
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Posters - Series Points: 15.0
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Art Direction - Single or Series Points: 15.0
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Illustration - Single or Series Points: 15.0
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Series Points: 15.0
TON-TON VOICE SUMO Agency: DENTSU INC. / Tokyo Client: Geriatric health services facility HITORIZAWA Category: Innovation in UX / UI / Single Channel Points: 15.0
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Ambient / Live Events Points: 15.0
Honda. Great Journey.-Travel sticker scrapbook Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Collateral Item - Single Points: 10.0
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Promotional / Posters - Series Points: 10.0
An Experiment of the Imagination Agency: DENTSU INC. / Tokyo Client: Nikkei Inc. Category: Promotional / Promotional Items - Single or Series Points: 10.0
Honda. Great Journey.-Travel sticker scrapbook Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Series Points: 10.0
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno Agency: DENTSU INC. / Tokyo Client: Beatink Inc / Opal Limited Category: Craft / Printing & Paper Craft - Single or Series Points: 10.0
Premmie Proud Agency: BWM Dentsu / Sydney Client: BabyLove Category: Community Building Points: 10.0
ONWARD Stitched Sign Project Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo Client: ONWARD KASHIYAMA Co.,Ltd. Category: Branding / Identity System Points: 5.0
TAKE PHYSICAL CONDITIONING GYM Agency: DENTSU INC. / Tokyo Client: TAKE PHYSICAL CONDITIONING Category: Branding / Identity System Points: 5.0
An Experiment of the Imagination Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo Client: Nikkei Inc. Category: Branding / Collateral Item - Single Points: 5.0
Unexpected Courts Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro Client: Akzo Nobel Category: Branding / Brand Installations Points: 5.0
“Mist-ery" Train / Sea Train Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya Client: Willer Trains Category: Promotional / Posters - Series Points: 5.0
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku." Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series Points: 5.0
Rolling Eggs Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Promotional / Posters - Series Points: 5.0
PICTURE BOOK WITHOUT PICTURES Agency: BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO Client: FUJIFILM Category: Promotional / Booklets, Brochures, & Product Catalogues Points: 5.0
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Booklets, Brochures, & Product Catalogues Points: 5.0
Second Life Toys Agency: DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo Client: Green Ribbon Project Committee Category: Promotional / Promotional Items - Single or Series Points: 5.0
DONATE 4 BIRDS | THE NEW ECOSYSTEM Agency: BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo Client: CONSERVATION INTERNATIONAL JAPAN Category: Digital / Website Design Points: 5.0
DALI-NOH: Dali back from the beyond Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces Points: 5.0
Unexpected Courts Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro Client: Akzo Nobel Category: Immersive / Environmental / Outdoor Spaces Points: 5.0
ONWARD Stitched Sign Project Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo Client: ONWARD KASHIYAMA Co.,Ltd. Category: Immersive / Environmental / Wayfinding Points: 5.0
NEW STRUCTURE Agency: DENTSU INC. / Tokyo Client: Dentsu Inc. and Ministry of Education of The People's Republic of China Category: Craft / Art Direction - Single or Series Points: 5.0
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Art Direction - Single or Series Points: 5.0
Rolling Eggs Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Craft / Art Direction - Single or Series Points: 5.0
Little Future –Possibility of generative medicine- Agency: JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo Client: Takebe Lab Category: Craft / Illustration - Single or Series Points: 5.0
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku." Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series Points: 5.0
Making of Björk Digital Agency: DENTSU INC. / Tokyo Client: One Little Indian Records Category: Ambient / Immersive / Virtual Reality (VR) Points: 5.0
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Ambient / Immersive / Digital Installations Points: 5.0
Adaptoys Agency: 360i / New York + Axios NYC / New York Client: Christopher & Dana Reeve Foundation Category: Innovation in Interactive / Gaming Points: 5.0
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Experiential / Live Events Points: 5.0
Remote Ristorante Agency: BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne Client: Dr Oetker Category: Experiential / Live Events Points: 5.0
#BallersIntroContest Agency: 360i / New York Client: HBO Category: User-Generated Content Points: 5.0
Adaptoys Agency: 360i / New York + Axios NYC / New York Client: Christopher & Dana Reeve Foundation Category: Physical Product Points: 5.0
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: User Activation Points: 5.0
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Experiential / Installations Points: 5.0
Adidas Odds Agency: Taproot Dentsu / Mumbai Client: Adidas Category: Integrated Branding Points: 5.0
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Art Direction - Campaign Points: 5.0
GLICODE Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Applications Points: 5.0
Smile Lock Outlet Agency: DENTSU INC. / Tokyo Client: TOYOTA Category: Use of Technology / Physical Product & Mobile Integration Points: 5.0
GLICODE Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Use of Technology / Physical Product & Mobile Integration Points: 5.0
Boy Agency: Dentsu / Singapore Client: Regional Environmental Awareness Cameron Highlands Category: Publishing / Magazine - Single Points: 5.0

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Branding / Identity System

2017 Design Gold Pencil

25.0

Panasonic Corporation

Life is electric

Packaging / Specialty

2017 Design Gold Pencil

25.0

Dentsu Advertising Awards Selection Council

The Study of Human Being

Craft / Art Direction - Single or Series

2017 Design Gold Pencil

25.0

Dentsu Advertising Awards Selection Council

The Study of Human Being

Promotional / Posters - Series

2017 Design Silver Pencil

15.0

Panasonic Corporation

Life is electric

Promotional / Posters - Series

2017 Design Silver Pencil

15.0

Panasonic Corporation

Life is electric

Craft / Art Direction - Single or Series

2017 Design Silver Pencil

15.0

Panasonic Corporation

Life is electric

Craft / Illustration - Single or Series

2017 Design Silver Pencil

15.0

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography - Single or Series

2017 Design Silver Pencil

15.0

Geriatric health services facility HITORIZAWA

TON-TON VOICE SUMO

Innovation in UX / UI / Single Channel

2017 UX / UI Silver Pencil

15.0

Chadstone

Tailor Made Store

Ambient / Live Events

2017 Direct Marketing Silver Pencil

15.0

HONDA MOTOR CO., LTD.

Honda. Great Journey.-Travel sticker scrapbook

Branding / Collateral Item - Single

2017 Design Bronze Pencil

10.0

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Promotional / Posters - Series

2017 Design Bronze Pencil

10.0

Nikkei Inc.

An Experiment of the Imagination

Promotional / Promotional Items - Single or Series

2017 Design Bronze Pencil

10.0

HONDA MOTOR CO., LTD.

Honda. Great Journey.-Travel sticker scrapbook

Craft / Illustration - Single or Series

2017 Design Bronze Pencil

10.0

Beatink Inc / Opal Limited

Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno

Craft / Printing & Paper Craft - Single or Series

2017 Design Bronze Pencil

10.0

BabyLove

Premmie Proud

Community Building

2017 Public Relations Bronze Pencil

10.0

ONWARD KASHIYAMA Co.,Ltd.

ONWARD Stitched Sign Project

Branding / Identity System

2017 Design Merit Award

5.0

TAKE PHYSICAL CONDITIONING

TAKE PHYSICAL CONDITIONING GYM

Branding / Identity System

2017 Design Merit Award

5.0

Nikkei Inc.

An Experiment of the Imagination

Branding / Collateral Item - Single

2017 Design Merit Award

5.0

Akzo Nobel

Unexpected Courts

Branding / Brand Installations

2017 Design Merit Award

5.0

Willer Trains

“Mist-ery" Train / Sea Train

Promotional / Posters - Series

2017 Design Merit Award

5.0

EAST JAPAN RAILWAY COMPANY

SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."

Promotional / Posters - Series

2017 Design Merit Award

5.0

Shiga Art School

Rolling Eggs

Promotional / Posters - Series

2017 Design Merit Award

5.0

FUJIFILM

PICTURE BOOK WITHOUT PICTURES

Promotional / Booklets, Brochures, & Product Catalogues

2017 Design Merit Award

5.0

Panasonic Corporation

Life is electric

Promotional / Booklets, Brochures, & Product Catalogues

2017 Design Merit Award

5.0

Green Ribbon Project Committee

Second Life Toys

Promotional / Promotional Items - Single or Series

2017 Design Merit Award

5.0

CONSERVATION INTERNATIONAL JAPAN

DONATE 4 BIRDS | THE NEW ECOSYSTEM

Digital / Website Design

2017 Design Merit Award

5.0

Salvador Dali exhibition

DALI-NOH: Dali back from the beyond

Immersive / Environmental / Indoor Spaces

2017 Design Merit Award

5.0

Akzo Nobel

Unexpected Courts

Immersive / Environmental / Outdoor Spaces

2017 Design Merit Award

5.0

ONWARD KASHIYAMA Co.,Ltd.

ONWARD Stitched Sign Project

Immersive / Environmental / Wayfinding

2017 Design Merit Award

5.0

Dentsu Inc. and Ministry of Education of The People's Republic of China

NEW STRUCTURE

Craft / Art Direction - Single or Series

2017 Design Merit Award

5.0

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Art Direction - Single or Series

2017 Design Merit Award

5.0

Shiga Art School

Rolling Eggs

Craft / Art Direction - Single or Series

2017 Design Merit Award

5.0

Takebe Lab

Little Future –Possibility of generative medicine-

Craft / Illustration - Single or Series

2017 Design Merit Award

5.0

EAST JAPAN RAILWAY COMPANY

SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."

Craft / Illustration - Single or Series

2017 Design Merit Award

5.0

One Little Indian Records

Making of Björk Digital

Ambient / Immersive / Virtual Reality (VR)

2017 Interactive Merit Award

5.0

Chadstone

Tailor Made Store

Ambient / Immersive / Digital Installations

2017 Interactive Merit Award

5.0

Christopher & Dana Reeve Foundation

Adaptoys

Innovation in Interactive / Gaming

2017 Interactive Merit Award

5.0

Chadstone

Tailor Made Store

Experiential / Live Events

2017 Branded Entertainment Merit Award

5.0

Dr Oetker

Remote Ristorante

Experiential / Live Events

2017 Branded Entertainment Merit Award

5.0

HBO

#BallersIntroContest

User-Generated Content

2017 Branded Entertainment Merit Award

5.0

Christopher & Dana Reeve Foundation

Adaptoys

Physical Product

2017 Intellectual Property Merit Award

5.0

Chadstone

Tailor Made Store

User Activation

2017 Responsive Environments Merit Award

5.0

Chadstone

Tailor Made Store

Experiential / Installations

2017 Cross-Platform Merit Award

5.0

Adidas

Adidas Odds

Integrated Branding

2017 Cross-Platform Merit Award

5.0

Panasonic Corporation

Life is electric

Craft / Art Direction - Campaign

2017 Cross-Platform Merit Award

5.0

Ezaki Glico Company, Limited

GLICODE

Applications

2017 Mobile Merit Award

5.0

TOYOTA

Smile Lock Outlet

Use of Technology / Physical Product & Mobile Integration

2017 Mobile Merit Award

5.0

Ezaki Glico Company, Limited

GLICODE

Use of Technology / Physical Product & Mobile Integration

2017 Mobile Merit Award

5.0

Regional Environmental Awareness Cameron Highlands

Boy

Publishing / Magazine - Single

2017 Print & Outdoor Merit Award

5.0

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