The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
DENTSU GROUP
Client
Title
Category
Award
Points
Beautiful Mutations
Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Posters / Series
Points: 45.00
walk, walk,
Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards 75th Anniversary Category: Craft / Art Direction
Points: 45.00
A Long Tunnel of 3 years of hardship
Agency: DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Points: 45.00
Critical Core
Agency: Dentsu Creative / Hong Kong Client: Game to Grow / Critical Core Tabletop RPG Game Category: Use of Gaming as a Tool
Points: 45.00
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo Client: Suntory Holdings Limited Category: Visual Craft / Visual Effects
Points: 45.00
Beautiful Mutations
Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Craft / Art Direction
Points: 21.00
Beautiful Mutations
Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Craft / Printing & Paper Craft
Points: 21.00
walk, walk,
Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards 75th Anniversary Category: Posters / Series
Points: 9.00
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei Client: Sinyi Realty Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
A Step Forward
Agency: Dentsu Creative Vietnam Client: Biti's Category: Craft / Storytelling
Points: 3.00
Forza Canada
Agency: Dentsu Creative Italy / Milano + CARAT Italy / Milano + Urban Vision / Milan + Fonzies, Mondelēz International, Inc. / Milan Client: Fonzies - Mondelēz International, Inc. Category: Social Media Post / Series
Points: 3.00
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei Client: Sinyi Realty Category: Long Form Video / Single
Points: 3.00
Adobe x Bowie
Agency: Dentsu Creative / Amsterdam + RESN / Amsterdam + Antfood / Amsterdam Client: Adobe Category: Craft / Use of Technology
Points: 3.00
ALL PLAYERS TOOL LAB.
Agency: DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo Client: WITH ALS Category: Innovation & Transformation / Innovation in Music & Sound Craft
Points: 3.00
Beautiful Mutations
Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Craft / Art Direction
Points: 3.00
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo Client: Suntory Holdings Limited Category: Craft / Use of Technology
Points: 3.00
walk, walk,
Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards 75th Anniversary Category: Promotional / Physical Items
Points: 3.00
3cm market
Agency: DENTSU INC. / tokyo + GEEK PICTURES INC. / Tokyo Client: 3cm market Category: Ecommerce
Points: 3.00
A Step Forward
Agency: Dentsu Creative Vietnam Client: Biti's Category: Craft / Art Direction
Points: 3.00
Cup Noodles Infinite LOOP
Agency: Dentsu Creative Brasil / Sao Paulo + Fantástica Filmes / São Paulo Client: Nissin / Cup Noodles Category: Craft / Illustration
Points: 3.00
OREO x Pokémon
Agency: Dentsu Creative / New York Client: Mondelez International, Inc. / OREO Category: Brand Partnerships
Points: 3.00
KUBOTA FUTURE CUBE
Agency: DENTSU INC. / Osaka + mount inc. / Tokyo + jitto inc. / Tokyo + Folio / London Client: KUBOTA Corporation Category: Visual Craft / Art Direction
Points: 3.00
Wrong Ride
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland Client: TVNZ Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
It's Free. But it Could Cost You.
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland Client: TVNZ Category: Television & VOD / 31-60 Seconds - Series
Points: 3.00
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Posters / Series
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
THE HOKKOKU SHIMBUN
Title:
A Long Tunnel of 3 years of hardship
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Game to Grow / Critical Core Tabletop RPG Game
Title:
Critical Core
Category:
Use of Gaming as a Tool
Award:
2023 Gaming Gold Pencil
Points:
45.00
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Visual Craft / Visual Effects
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Craft / Art Direction
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Craft / Printing & Paper Craft
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Posters / Series
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Sinyi Realty
Title:
In Love We Trust 2
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Biti's
Title:
A Step Forward
Category:
Craft / Storytelling
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Fonzies - Mondelēz International, Inc.
Title:
Forza Canada
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Sinyi Realty
Title:
In Love We Trust 2
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Adobe
Title:
Adobe x Bowie
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
WITH ALS
Title:
ALL PLAYERS TOOL LAB.
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Craft / Art Direction
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
3cm market
Title:
3cm market
Category:
Ecommerce
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Biti's
Title:
A Step Forward
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.00
Client:
Nissin / Cup Noodles
Title:
Cup Noodles Infinite LOOP
Category:
Craft / Illustration
Award:
2023 Design Merit Award
Points:
3.00
Client:
Mondelez International, Inc. / OREO
Title:
OREO x Pokémon
Category:
Brand Partnerships
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
KUBOTA Corporation
Title:
KUBOTA FUTURE CUBE
Category:
Visual Craft / Art Direction
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
TVNZ
Title:
Wrong Ride
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00