The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


One Show
Holding Company Rankings








Creation. Agency: Dentsu Inc. / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Broadcast & Moving Image / Short Films & Videos Points: 15.0
OK Go: I Won’t Let You Down Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo Client: OK Go + Honda Category: Online Films & Video / Music Videos Points: 15.0
Wake Up & Smell The Bacon Agency: 360i / New York Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods Points: 15.0
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Data-Focused Design Points: 15.0

Follow Us