The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
DENTSU GROUP
Client
Title
Category
Award
Points
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo Client: KOKUYO Co.,Ltd. Category: Craft / Art Direction
Points: 2.0
Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Innovation in Mobile
Points: 2.0
Only for aesthetic eyes
Agency: DENTSU INC. / Tokyo Client: good mornings Co., Ltd Category: Craft / Printing & Paper Craft
Points: 2.0
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo Client: KOKUYO Co.,Ltd. Category: Craft / Printing & Paper Craft
Points: 2.0
Paint flow
Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Publishing / Newspaper - Campaign
Points: 2.0
Paint flow
Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Art Direction
Points: 2.0
Project Revoice
Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Creative Use of Data / Storytelling
Points: 2.0
Westworld: The Maze
Agency: 360i / New York + HBO / New York Client: HBO Category: Digital & Online / Use of Smart Devices
Points: 2.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
STILL UNKNOWN
Agency: DENTSU INC. / Tokyo Client: Advertising Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
Bitcoin Bucket
Agency: Grip Limited / Toronto Client: Yum! Restaurant Category: Livestream
Points: 2.0
#PowerlessQueen
Agency: WATConsult / Mumbai Client: Project Nanhi Kali Category: Gaming / Branded Games
Points: 2.0
Bitcoin Bucket
Agency: Grip Limited / Toronto Client: Yum! Restaurant Category: Social Engagement / Stunts & Activations
Points: 2.0
SINCE 1995
Agency: DENTSU INC. / Tokyo Client: KOBE SHIMBUN Category: Editorial / Magazines & Newspapers
Points: 2.0
Painted by Paint
Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Extended Campaign - Posters & Out of Home
Points: 2.0
LINK THE WORLD, LIKE A WORD.
Agency: DENTSU INC. / Tokyo Client: TOYOTA L&F Category: Typography / Static
Points: 2.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
Points: 2.0
Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Innovation in Social Media
Points: 2.0
The Flowers in Masterpieces
Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Promotional / Posters - Series
Points: 2.0
Painted by Paint
Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Illustration
Points: 2.0
Westworld: The Maze
Agency: 360i / New York Client: HBO Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Points: 2.0
SINCE 1995
Agency: DENTSU INC. / Tokyo Client: KOBE SHIMBUN Category: Promotional / Collateral Items
Points: 2.0
HEARTLAND 365
Agency: DENTSU INC. / Tokyo Client: Kirin Brewery Company, Limited Category: Promotional / Collateral Items
Points: 2.0
Only for aesthetic eyes
Agency: DENTSU INC. / Tokyo Client: good mornings Co., Ltd Category: Promotional / Collateral Items
Points: 2.0
The Mailable Billboard
Agency: DentsuBos / Toronto Client: New Standard Beer Category: Promotional / Collateral Items
Points: 2.0
Project Revoice
Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Craft - Visual & Audio Craft / Sound
Points: 2.0
Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba Client: Clin Kids Category: Products
Points: 2.0
Westworld: The Maze
Agency: 360i / New York + HBO / New York Client: HBO Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Points: 2.0
Black Spots Campaign
Agency: X-Line Co., Ltd. (dentsu group) / Taipei Client: Taiwan Star Telecom Co., Ltd. Category: Events & Experiential
Points: 2.0
Stradivarius: Timeless Journey
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / Tokyo Client: TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd Category: Experiential / Environmental / Indoor Spaces
Points: 2.0
Westworld: The Maze
Agency: 360i / New York + HBO / New York Client: HBO Category: Craft / Sound Design
Points: 2.0
SINCE 1995
Agency: DENTSU INC. / Tokyo Client: KOBE SHIMBUN Category: Craft / Art Direction
Points: 2.0
Westworld: The Maze
Agency: 360i / New York + HBO / New York Client: HBO Category: Innovation in Radio & Audio
Points: 2.0
1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set
Agency: DENTSU INC. / Tokyo + plug / Tokyo Client: NIPPON COLUMBIA CO.,LTD. Category: Craft / Art Direction
Points: 2.0
MUSIC LESSONS USING SOUNDLESS BEATS
Agency: DENTSU INC. / Tokyo + PYRAMID FILM QUADRA INC. / Tokyo + Ginger Design Studio / Tokyo + DENTSU PUBLIC RELATIONS INC. / Tokyo Client: DENTSU INC. Category: Experimental / Internal Projects / R&D
Points: 2.0
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Craft / Art Direction
Points: 2.0
Client:
KOKUYO Co.,Ltd.
Title:
Fleeting Beauty
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
HOK-Elanto
Title:
Block Wish
Category:
Innovation in Mobile
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
good mornings Co., Ltd
Title:
Only for aesthetic eyes
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Merit Award
Points:
2.0
Client:
KOKUYO Co.,Ltd.
Title:
Fleeting Beauty
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Merit Award
Points:
2.0
Client:
Dulux Paints
Title:
Paint flow
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Dulux Paints
Title:
Paint flow
Category:
Craft / Art Direction
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Digital & Online / Use of Smart Devices
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Advertising Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
STILL UNKNOWN
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Yum! Restaurant
Title:
Bitcoin Bucket
Category:
Livestream
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Project Nanhi Kali
Title:
#PowerlessQueen
Category:
Gaming / Branded Games
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Yum! Restaurant
Title:
Bitcoin Bucket
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Editorial / Magazines & Newspapers
Award:
2019 Design Merit Award
Points:
2.0
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Extended Campaign - Posters & Out of Home
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
TOYOTA L&F
Title:
LINK THE WORLD, LIKE A WORD.
Category:
Typography / Static
Award:
2019 Design Merit Award
Points:
2.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Promotional / Posters - Series
Award:
2019 Design Merit Award
Points:
2.0
Client:
HOK-Elanto
Title:
Block Wish
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Shiga Art School
Title:
The Flowers in Masterpieces
Category:
Promotional / Posters - Series
Award:
2019 Design Merit Award
Points:
2.0
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Craft / Illustration
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Promotional / Collateral Items
Award:
2019 Design Merit Award
Points:
2.0
Client:
Kirin Brewery Company, Limited
Title:
HEARTLAND 365
Category:
Promotional / Collateral Items
Award:
2019 Design Merit Award
Points:
2.0
Client:
good mornings Co., Ltd
Title:
Only for aesthetic eyes
Category:
Promotional / Collateral Items
Award:
2019 Design Merit Award
Points:
2.0
Client:
New Standard Beer
Title:
The Mailable Billboard
Category:
Promotional / Collateral Items
Award:
2019 Design Merit Award
Points:
2.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Clin Kids
Title:
Stories to Inhale
Category:
Products
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Taiwan Star Telecom Co., Ltd.
Title:
Black Spots Campaign
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd
Title:
Stradivarius: Timeless Journey
Category:
Experiential / Environmental / Indoor Spaces
Award:
2019 Design Merit Award
Points:
2.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft / Sound Design
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Innovation in Radio & Audio
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
NIPPON COLUMBIA CO.,LTD.
Title:
1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
DENTSU INC.
Title:
MUSIC LESSONS USING SOUNDLESS BEATS
Category:
Experimental / Internal Projects / R&D
Award:
2019 Intellectual Property Merit Award
Points:
2.0