The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


Hakuhodo DY Holdings

Client

Title

Category

Award

Points

The Washi Lingerie Poster Agency: HAKUHODO Inc. / TOKYO Client: RC Corp. France-Japon Category: Craft / Printing & Paper Craft - Single or Series Points: 25.0
face Agency: Hakuhodo Inc. / Tokyo Client: Comexposium Japan K.K. Category: Promotional / Posters - Series Points: 15.0
PRINT TRIAL Agency: Hakuhodo Inc. / Tokyo Client: SHOEI Category: Craft / Printing & Paper Craft - Single or Series Points: 15.0
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Craft / Use of Digital Technology - Single or Campaign Points: 15.0
Predictive World Agency: SID LEE / Paris Client: UBISOFT Category: Craft / Dynamic Data Visualization Points: 15.0
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Ambient / Immersive / Digital Installations Points: 10.0
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Physical Product Points: 10.0
Question Madness Anthem Agency: Sid Lee / Montreal + Nonfiction Unlimited / Santa Monica Client: The North Face Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single Points: 10.0
Fuel Transport Agency: Sid Lee / Toronto Client: Fuel Transport Category: Branding / Logo Points: 5.0
Fuel Transport Agency: Sid Lee / Toronto Client: Fuel Transport Category: Branding / Identity System Points: 5.0
Kappa Sushi Rebranding Agency: HAKUHODO INC. / TOKYO Client: Kappa Create Co., Ltd. Category: Branding / Rebranding Points: 5.0
Hand meets Hand Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo Client: Tiffany & Co. Category: Branding / Brand Installations Points: 5.0
Giving Tuesday Agency: Red Peak / New York Client: ideo.org Category: Promotional / Posters - Single Points: 5.0
KYLE DON'T STOP #NBAVOTE Agency: Sid Lee / Toronto + M&H / Toronto Client: Maple Leaf Sports & Entertainment Ltd. Category: Promotional / Posters - Series Points: 5.0
Tokyo Deep Nights Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Promotional / Promotional Items - Single or Series Points: 5.0
Netflix Netflip Agency: Sid Lee / Toronto Client: Netflix Category: Digital / Utility Design - Single Points: 5.0
PERSONAL INNOVATION ACT Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO Client: SOFTBANK CORP. Category: Digital / Utility Design - Single Points: 5.0
Stella Artois hosts Le Savoir Agency: Sid Lee / New York Client: Stella Artois Category: Immersive / Environmental / Indoor Spaces Points: 5.0
Fuel Transport Agency: Sid Lee / Toronto Client: Fuel Transport Category: Motion Graphics / Single Points: 5.0
KIMONO WEARING THE RAIN Agency: TBWA\HAKUHODO Inc. / Tokyo + \QUANTUM / Tokyo Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Series Points: 5.0
face Agency: Hakuhodo Inc. / Tokyo Client: Comexposium Japan K.K. Category: Craft / Art Direction - Single or Series Points: 5.0
Tokyo Deep Nights Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Craft / Printing & Paper Craft - Single or Series Points: 5.0
The World of Izumi Kyoka Agency: Hakuhodo Inc. / Tokyo Client: KANAZAWA's Beauty Explored Category: Craft / Printing & Paper Craft - Single or Series Points: 5.0
Predictive World Agency: SID LEE / Paris Client: UBISOFT Category: Websites Points: 5.0
Netflix Netflip Agency: Sid Lee / Toronto Client: Netflix Category: Websites / Utility Points: 5.0
Predictive World Agency: SID LEE / Paris Client: UBISOFT Category: Craft / Dynamic Data Visualization Points: 5.0
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Innovation in Interactive / Ambient / Immersive Points: 5.0
Live Swatches Agency: Sid Lee / Montreal Client: Reno-Dépôt Category: Applications Points: 5.0
Live Swatches Agency: Sid Lee / Montreal Client: Réno-Dépôt Category: Use of Technology Points: 5.0
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Use of Technology / Physical Product & Mobile Integration Points: 5.0
Sour-Faced Man Agency: Hakuhodo Indonesia / Jakarta Client: PT. United Family Food Category: Publishing / Newspaper - Single Points: 5.0
Sour-Faced Woman Agency: Hakuhodo Indonesia / Jakarta Client: PT. United Family Food Category: Publishing / Newspaper - Single Points: 5.0
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single Points: 5.0
KIMONO WEARING THE RAIN Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO products inc. / Tokyo Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Campaign Points: 5.0
PERSONAL INNOVATION ACT Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO Client: SOFTBANK CORP. Category: Cross-Channel / Digital Cross-Channel Points: 5.0
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Ambient / Live Events Points: 5.0
Made by professionals Agency: SID LEE / Paris Client: PagesJaunes Category: Digital / Websites, Mobile, & Banners Points: 5.0
Tokyo Deep Nights Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Craft / Printing / Production - Single or Campaign Points: 5.0
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Craft / Use of Digital Technology - Single or Campaign Points: 5.0
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Innovation in Direct Points: 5.0

RC Corp. France-Japon

The Washi Lingerie Poster

Craft / Printing & Paper Craft - Single or Series

2017 Design Gold Pencil

25.0

Comexposium Japan K.K.

face

Promotional / Posters - Series

2017 Design Silver Pencil

15.0

SHOEI

PRINT TRIAL

Craft / Printing & Paper Craft - Single or Series

2017 Design Silver Pencil

15.0

Tourism Australia

GIGA Selfie

Craft / Use of Digital Technology - Single or Campaign

2017 Print & Outdoor Silver Pencil

15.0

UBISOFT

Predictive World

Craft / Dynamic Data Visualization

2017 UX / UI Silver Pencil

15.0

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Ambient / Immersive / Digital Installations

2017 Interactive Bronze Pencil

10.0

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Physical Product

2017 Intellectual Property Bronze Pencil

10.0

The North Face

Question Madness Anthem

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

2017 Moving Image Craft Bronze Pencil

10.0

Fuel Transport

Fuel Transport

Branding / Logo

2017 Design Merit Award

5.0

Fuel Transport

Fuel Transport

Branding / Identity System

2017 Design Merit Award

5.0

Kappa Create Co., Ltd.

Kappa Sushi Rebranding

Branding / Rebranding

2017 Design Merit Award

5.0

Tiffany & Co.

Hand meets Hand

Branding / Brand Installations

2017 Design Merit Award

5.0

ideo.org

Giving Tuesday

Promotional / Posters - Single

2017 Design Merit Award

5.0

Maple Leaf Sports & Entertainment Ltd.

KYLE DON'T STOP #NBAVOTE

Promotional / Posters - Series

2017 Design Merit Award

5.0

TAKEO CO.,LTD.

Tokyo Deep Nights

Promotional / Promotional Items - Single or Series

2017 Design Merit Award

5.0

Netflix

Netflix Netflip

Digital / Utility Design - Single

2017 Design Merit Award

5.0

SOFTBANK CORP.

PERSONAL INNOVATION ACT

Digital / Utility Design - Single

2017 Design Merit Award

5.0

Stella Artois

Stella Artois hosts Le Savoir

Immersive / Environmental / Indoor Spaces

2017 Design Merit Award

5.0

Fuel Transport

Fuel Transport

Motion Graphics / Single

2017 Design Merit Award

5.0

TAKASHIMAYA

KIMONO WEARING THE RAIN

Craft / Art Direction - Single or Series

2017 Design Merit Award

5.0

Comexposium Japan K.K.

face

Craft / Art Direction - Single or Series

2017 Design Merit Award

5.0

TAKEO CO.,LTD.

Tokyo Deep Nights

Craft / Printing & Paper Craft - Single or Series

2017 Design Merit Award

5.0

KANAZAWA's Beauty Explored

The World of Izumi Kyoka

Craft / Printing & Paper Craft - Single or Series

2017 Design Merit Award

5.0

UBISOFT

Predictive World

Websites

2017 Interactive Merit Award

5.0

Netflix

Netflix Netflip

Websites / Utility

2017 Interactive Merit Award

5.0

UBISOFT

Predictive World

Craft / Dynamic Data Visualization

2017 Interactive Merit Award

5.0

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Innovation in Interactive / Ambient / Immersive

2017 Interactive Merit Award

5.0

Reno-Dépôt

Live Swatches

Applications

2017 Mobile Merit Award

5.0

Réno-Dépôt

Live Swatches

Use of Technology

2017 Mobile Merit Award

5.0

Tourism Australia

GIGA Selfie

Use of Technology / Physical Product & Mobile Integration

2017 Mobile Merit Award

5.0

PT. United Family Food

Sour-Faced Man

Publishing / Newspaper - Single

2017 Print & Outdoor Merit Award

5.0

PT. United Family Food

Sour-Faced Woman

Publishing / Newspaper - Single

2017 Print & Outdoor Merit Award

5.0

Tourism Australia

GIGA Selfie

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

2017 Print & Outdoor Merit Award

5.0

TAKASHIMAYA

KIMONO WEARING THE RAIN

Craft / Art Direction - Single or Campaign

2017 Print & Outdoor Merit Award

5.0

SOFTBANK CORP.

PERSONAL INNOVATION ACT

Cross-Channel / Digital Cross-Channel

2017 UX / UI Merit Award

5.0

Tourism Australia

GIGA Selfie

Ambient / Live Events

2017 Direct Marketing Merit Award

5.0

PagesJaunes

Made by professionals

Digital / Websites, Mobile, & Banners

2017 Direct Marketing Merit Award

5.0

TAKEO CO.,LTD.

Tokyo Deep Nights

Craft / Printing / Production - Single or Campaign

2017 Direct Marketing Merit Award

5.0

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Craft / Use of Digital Technology - Single or Campaign

2017 Direct Marketing Merit Award

5.0

Tourism Australia

GIGA Selfie

Innovation in Direct

2017 Direct Marketing Merit Award

5.0

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