The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Hakuhodo DY Holdings
Client
Title
Category
Award
Points
The Washi Lingerie Poster
Agency: HAKUHODO Inc. / TOKYO Client: RC Corp. France-Japon Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
face
Agency: Hakuhodo Inc. / Tokyo Client: Comexposium Japan K.K. Category: Promotional / Posters - Series
Points: 15.0
PRINT TRIAL
Agency: Hakuhodo Inc. / Tokyo Client: SHOEI Category: Craft / Printing & Paper Craft - Single or Series
Points: 15.0
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Craft / Use of Digital Technology - Single or Campaign
Points: 15.0
Predictive World
Agency: SID LEE / Paris Client: UBISOFT Category: Craft / Dynamic Data Visualization
Points: 15.0
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Ambient / Immersive / Digital Installations
Points: 10.0
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Physical Product
Points: 10.0
Question Madness Anthem
Agency: Sid Lee / Montreal + Nonfiction Unlimited / Santa Monica Client: The North Face Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 10.0
Fuel Transport
Agency: Sid Lee / Toronto Client: Fuel Transport Category: Branding / Logo
Points: 5.0
Fuel Transport
Agency: Sid Lee / Toronto Client: Fuel Transport Category: Branding / Identity System
Points: 5.0
Kappa Sushi Rebranding
Agency: HAKUHODO INC. / TOKYO Client: Kappa Create Co., Ltd. Category: Branding / Rebranding
Points: 5.0
Hand meets Hand
Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo Client: Tiffany & Co. Category: Branding / Brand Installations
Points: 5.0
Giving Tuesday
Agency: Red Peak / New York Client: ideo.org Category: Promotional / Posters - Single
Points: 5.0
KYLE DON'T STOP #NBAVOTE
Agency: Sid Lee / Toronto + M&H / Toronto Client: Maple Leaf Sports & Entertainment Ltd. Category: Promotional / Posters - Series
Points: 5.0
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Promotional / Promotional Items - Single or Series
Points: 5.0
Netflix Netflip
Agency: Sid Lee / Toronto Client: Netflix Category: Digital / Utility Design - Single
Points: 5.0
PERSONAL INNOVATION ACT
Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO Client: SOFTBANK CORP. Category: Digital / Utility Design - Single
Points: 5.0
Stella Artois hosts Le Savoir
Agency: Sid Lee / New York Client: Stella Artois Category: Immersive / Environmental / Indoor Spaces
Points: 5.0
Fuel Transport
Agency: Sid Lee / Toronto Client: Fuel Transport Category: Motion Graphics / Single
Points: 5.0
KIMONO WEARING THE RAIN
Agency: TBWA\HAKUHODO Inc. / Tokyo + \QUANTUM / Tokyo Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Series
Points: 5.0
face
Agency: Hakuhodo Inc. / Tokyo Client: Comexposium Japan K.K. Category: Craft / Art Direction - Single or Series
Points: 5.0
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Craft / Printing & Paper Craft - Single or Series
Points: 5.0
The World of Izumi Kyoka
Agency: Hakuhodo Inc. / Tokyo Client: KANAZAWA's Beauty Explored Category: Craft / Printing & Paper Craft - Single or Series
Points: 5.0
Predictive World
Agency: SID LEE / Paris Client: UBISOFT Category: Craft / Dynamic Data Visualization
Points: 5.0
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Innovation in Interactive / Ambient / Immersive
Points: 5.0
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Ambient / Live Events
Points: 5.0
Made by professionals
Agency: SID LEE / Paris Client: PagesJaunes Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Craft / Printing / Production - Single or Campaign
Points: 5.0
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Innovation in Direct
Points: 5.0
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Sour-Faced Man
Agency: Hakuhodo Indonesia / Jakarta Client: PT. United Family Food Category: Publishing / Newspaper - Single
Points: 5.0
Sour-Faced Woman
Agency: Hakuhodo Indonesia / Jakarta Client: PT. United Family Food Category: Publishing / Newspaper - Single
Points: 5.0
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
KIMONO WEARING THE RAIN
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO products inc. / Tokyo Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Campaign
Points: 5.0
PERSONAL INNOVATION ACT
Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO Client: SOFTBANK CORP. Category: Cross-Channel / Digital Cross-Channel
Points: 5.0
Client:
RC Corp. France-Japon
Title:
The Washi Lingerie Poster
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Comexposium Japan K.K.
Title:
face
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
SHOEI
Title:
PRINT TRIAL
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
UBISOFT
Title:
Predictive World
Category:
Craft / Dynamic Data Visualization
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Physical Product
Award:
2017 Intellectual Property Bronze Pencil
Points:
10.0
Client:
The North Face
Title:
Question Madness Anthem
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Fuel Transport
Title:
Fuel Transport
Category:
Branding / Logo
Award:
2017 Design Merit Award
Points:
5.0
Client:
Fuel Transport
Title:
Fuel Transport
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
Kappa Create Co., Ltd.
Title:
Kappa Sushi Rebranding
Category:
Branding / Rebranding
Award:
2017 Design Merit Award
Points:
5.0
Client:
Tiffany & Co.
Title:
Hand meets Hand
Category:
Branding / Brand Installations
Award:
2017 Design Merit Award
Points:
5.0
Client:
ideo.org
Title:
Giving Tuesday
Category:
Promotional / Posters - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Maple Leaf Sports & Entertainment Ltd.
Title:
KYLE DON'T STOP #NBAVOTE
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Netflix
Title:
Netflix Netflip
Category:
Digital / Utility Design - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
SOFTBANK CORP.
Title:
PERSONAL INNOVATION ACT
Category:
Digital / Utility Design - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Stella Artois
Title:
Stella Artois hosts Le Savoir
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Merit Award
Points:
5.0
Client:
Fuel Transport
Title:
Fuel Transport
Category:
Motion Graphics / Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
TAKASHIMAYA
Title:
KIMONO WEARING THE RAIN
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Comexposium Japan K.K.
Title:
face
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
KANAZAWA's Beauty Explored
Title:
The World of Izumi Kyoka
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
UBISOFT
Title:
Predictive World
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Netflix
Title:
Netflix Netflip
Category:
Websites / Utility
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
UBISOFT
Title:
Predictive World
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
PagesJaunes
Title:
Made by professionals
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Reno-Dépôt
Title:
Live Swatches
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Réno-Dépôt
Title:
Live Swatches
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
PT. United Family Food
Title:
Sour-Faced Man
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
PT. United Family Food
Title:
Sour-Faced Woman
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
TAKASHIMAYA
Title:
KIMONO WEARING THE RAIN
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0