The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Havas
Client
Title
Category
Award
Points
Crocodile Free
Agency: BETC / Paris Client: Lacoste Category: Experiential & Installations / Brand Installations
Points: 25.0
Crocodile Inside
Agency: BETC / Paris Client: Lacoste Category: Craft - Cinematography / Single
Points: 25.0
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Art Direction
Points: 25.0
Crocodile Inside, The Film
Agency: ICONOCLAST / Paris + BETC / Paris Client: Lacoste Category: Craft - Visual Effects / Single
Points: 25.0
Crocodile Inside
Agency: BETC / Paris Client: Lacoste Category: Television & VOD / Long Form - Single
Points: 25.0
Run. For. Life.
Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Craft / Photography
Points: 25.0
Crocodile Inside
Agency: BETC / Paris Client: Lacoste Category: Craft - Direction / Single
Points: 15.0
Run. For. Life.
Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Posters / Campaign
Points: 15.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction
Points: 15.0
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Art Direction
Points: 15.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Targeted Video / Targeted Online Video
Points: 10.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Online Advertising / Native Ads
Points: 10.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential & Installations / Experiential & Immersive
Points: 10.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Typography / Dynamic / In Motion
Points: 10.0
Run. For. Life.
Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Craft / Photography
Points: 10.0
Motaur
Agency: Arnold Worldwide / Boston Client: Progressive Insurance Category: Television & VOD / Short Form - Campaign
Points: 10.0
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Illustration
Points: 10.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential / Brand Installations
Points: 10.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Events & Experiential
Points: 2.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Community Building
Points: 2.0
Fieeld
Agency: Havas / Madrid + Now / Madrid Client: Santander Bank Category: Physical Product
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Brand Installations
Points: 2.0
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro Client: Amigos For Kids Category: Craft / Illustration
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction
Points: 2.0
The never-ending commercial
Agency: BETC / Paris Client: Bouygues Telecom Category: Targeted Video / Targeted Online Video
Points: 2.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Integrated Branding Campaign
Points: 2.0
Crocodile Free
Agency: BETC / Paris Client: Lacoste Category: Experiential / Brand Installations
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Storytelling
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Cultural Driver
Points: 2.0
Finish - Glasses of Drought
Agency: Havas / Istanbul + Reckitt Benckiser / Finish / Istanbul + ABT / Istanbul + Medyabank / Istanbul Client: Reckitt Benckiser Category: Creative Use of Data / Data Visualization
Points: 2.0
Waiting Wins
Agency: Havas Village / Geneva Client: CANAL+ Category: Creative Use of Data / Targeting
Points: 2.0
Bauhaus
Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: P.O.P. & In-Store / Campaign
Points: 2.0
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Craft - Direction / Single
Points: 2.0
Refurbished Tweets
Agency: BETC / Paris Client: Back Market Category: Social Post / Campaign
Points: 2.0
Electric Slaves
Agency: Havas Prague / Prague 7 Client: Amnesty International Category: Magazine / Campaign
Points: 2.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Active Engagement
Points: 2.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Editorial / Books
Points: 2.0
Waiting Wins
Agency: Havas Village / Geneva Client: CANAL+ Category: Craft / Data-Driven Personalization
Points: 2.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Promotional Items / Physical Products
Points: 2.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Stunts & Activations
Points: 2.0
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro Client: Amigos For Kids Category: Craft / Art Direction
Points: 2.0
Run. For. Life.
Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Craft / Art Direction
Points: 2.0
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Promotional / Posters - Series
Points: 2.0
Run. For. Life.
Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Promotional / Posters - Series
Points: 2.0
Without a Ramp Sidewalk is a Wall
Agency: HAVASPLUS / São Paulo + ONG Movimento SuperAção / São Paulo Client: Movimento SuperAção Category: Innovation in Out of Home
Points: 2.0
Refurbished Tweets
Agency: BETC / Paris Client: Back Market Category: Influencer Marketing / Single Channel
Points: 2.0
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro Client: Amigos For Kids Category: Craft / Illustration
Points: 2.0
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Television & VOD / Long Form - Single
Points: 2.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Craft / Art Direction
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside, The Film
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Craft / Photography
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Brand Installations
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Posters / Campaign
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Art Direction
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Craft / Art Direction
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Pornhub
Title:
Beesexual
Category:
Websites
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Online Advertising / Native Ads
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Typography / Dynamic / In Motion
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Craft / Photography
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Progressive Insurance
Title:
Motaur
Category:
Television & VOD / Short Form - Campaign
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Craft / Illustration
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Santander Bank
Title:
Fieeld
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Amigos For Kids
Title:
Stop The Cycle
Category:
Craft / Illustration
Award:
2020 Design Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Art Direction
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Bouygues Telecom
Title:
The never-ending commercial
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Storytelling
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Cultural Driver
Award:
2020 Cultural Driver Merit Award
Points:
2.0
Client:
Reckitt Benckiser
Title:
Finish - Glasses of Drought
Category:
Creative Use of Data / Data Visualization
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
CANAL+
Title:
Waiting Wins
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Leica Store Boston
Title:
Bauhaus
Category:
P.O.P. & In-Store / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Lego
Title:
Rebuild the world
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Back Market
Title:
Refurbished Tweets
Category:
Social Post / Campaign
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Amnesty International
Title:
Electric Slaves
Category:
Magazine / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Editorial / Books
Award:
2020 Design Merit Award
Points:
2.0
Client:
CANAL+
Title:
Waiting Wins
Category:
Craft / Data-Driven Personalization
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Promotional Items / Physical Products
Award:
2020 Print Merit Award
Points:
2.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Stunts & Activations
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Amigos For Kids
Title:
Stop The Cycle
Category:
Craft / Art Direction
Award:
2020 Print Merit Award
Points:
2.0
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Craft / Art Direction
Award:
2020 Print Merit Award
Points:
2.0
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Movimento SuperAção
Title:
Without a Ramp Sidewalk is a Wall
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Back Market
Title:
Refurbished Tweets
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Amigos For Kids
Title:
Stop The Cycle
Category:
Craft / Illustration
Award:
2020 Print Merit Award
Points:
2.0
Client:
Lego
Title:
Rebuild the world
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
