The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Havas
Client
Title
Category
Award
Points
Crocodile Inside
Agency: BETC / Paris Client: Lacoste Category: Television & VOD / Long Form - Single
Points: 25.0
Crocodile Inside
Agency: BETC / Paris Client: Lacoste Category: Craft - Cinematography / Single
Points: 25.0
Crocodile Inside, The Film
Agency: ICONOCLAST / Paris + BETC / Paris Client: Lacoste Category: Craft - Visual Effects / Single
Points: 25.0
Crocodile Free
Agency: BETC / Paris Client: Lacoste Category: Experiential & Installations / Brand Installations
Points: 25.0
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Art Direction
Points: 25.0
Run. For. Life.
Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Craft / Photography
Points: 25.0
Crocodile Inside
Agency: BETC / Paris Client: Lacoste Category: Craft - Direction / Single
Points: 15.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction
Points: 15.0
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Art Direction
Points: 15.0
Run. For. Life.
Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Posters / Campaign
Points: 15.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Typography / Dynamic / In Motion
Points: 10.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential / Brand Installations
Points: 10.0
Motaur
Agency: Arnold Worldwide / Boston Client: Progressive Insurance Category: Television & VOD / Short Form - Campaign
Points: 10.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Targeted Video / Targeted Online Video
Points: 10.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Online Advertising / Native Ads
Points: 10.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential & Installations / Experiential & Immersive
Points: 10.0
Run. For. Life.
Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Craft / Photography
Points: 10.0
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Illustration
Points: 10.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Editorial / Books
Points: 2.0
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Promotional / Posters - Series
Points: 2.0
Run. For. Life.
Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Promotional / Posters - Series
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Out of Home / Brand Installations
Points: 2.0
Crocodile Free
Agency: BETC / Paris Client: Lacoste Category: Out of Home / Brand Installations
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Spatial Design / Experiential & Immersive
Points: 2.0
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro Client: Amigos For Kids Category: Craft / Illustration
Points: 2.0
The never-ending commercial
Agency: BETC / Paris Client: Bouygues Telecom Category: Games / Digital & Physical
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction
Points: 2.0
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Television & VOD / Long Form - Single
Points: 2.0
Bleep
Agency: BETC / Paris Client: CANAL+ Category: Television & VOD / Varying Length Campaign
Points: 2.0
Refurbished Tweets
Agency: BETC / Paris Client: Back Market Category: Social Post / Campaign
Points: 2.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Active Engagement
Points: 2.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Stunts & Activations
Points: 2.0
Refurbished Tweets
Agency: BETC / Paris Client: Back Market Category: Influencer Marketing / Single Channel
Points: 2.0
3919
Agency: BETC / Paris Client: SIG (Service d'Information du Gouvernement) Category: Media Relations
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Events & Experiential
Points: 2.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Community Building
Points: 2.0
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Craft - Direction / Single
Points: 2.0
The never-ending commercial
Agency: BETC / Paris Client: Bouygues Telecom Category: Targeted Video / Targeted Online Video
Points: 2.0
Crocodile Free
Agency: BETC / Paris Client: Lacoste Category: Experiential / Brand Installations
Points: 2.0
Waiting Wins
Agency: Havas Village / Geneva Client: CANAL+ Category: Craft / Data-Driven Personalization
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Cultural Driver
Points: 2.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Integrated Branding Campaign
Points: 2.0
How to Play
Agency: Arnold Worldwide / Boston + Soundtrack / Boston Client: Aspen Institute's Project Play Category: Broadcast / Campaign
Points: 2.0
OCEAN VINYL
Agency: Havas / London + One Green Bean / London Client: SHARPS BREWERY Category: Custom Content
Points: 2.0
Xantenyx
Agency: Arnold Worldwide / Boston Client: Monster.com Category: Craft / Writing - Single
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Brand Installations
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction
Points: 2.0
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Storytelling
Points: 2.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside, The Film
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Craft / Art Direction
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Craft / Photography
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Brand Installations
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Art Direction
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Craft / Art Direction
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Posters / Campaign
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Typography / Dynamic / In Motion
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Progressive Insurance
Title:
Motaur
Category:
Television & VOD / Short Form - Campaign
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Pornhub
Title:
Beesexual
Category:
Websites
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Online Advertising / Native Ads
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Craft / Photography
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Craft / Illustration
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Editorial / Books
Award:
2020 Design Merit Award
Points:
2.0
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Merit Award
Points:
2.0
Client:
Amigos For Kids
Title:
Stop The Cycle
Category:
Craft / Illustration
Award:
2020 Design Merit Award
Points:
2.0
Client:
Bouygues Telecom
Title:
The never-ending commercial
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Art Direction
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Lego
Title:
Rebuild the world
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
CANAL+
Title:
Bleep
Category:
Television & VOD / Varying Length Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Back Market
Title:
Refurbished Tweets
Category:
Social Post / Campaign
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Stunts & Activations
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Back Market
Title:
Refurbished Tweets
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
SIG (Service d'Information du Gouvernement)
Title:
3919
Category:
Media Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Lego
Title:
Rebuild the world
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Bouygues Telecom
Title:
The never-ending commercial
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
CANAL+
Title:
Waiting Wins
Category:
Craft / Data-Driven Personalization
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Cultural Driver
Award:
2020 Cultural Driver Merit Award
Points:
2.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Aspen Institute's Project Play
Title:
How to Play
Category:
Broadcast / Campaign
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
SHARPS BREWERY
Title:
OCEAN VINYL
Category:
Custom Content
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Monster.com
Title:
Xantenyx
Category:
Craft / Writing - Single
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Art Direction
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Storytelling
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
