The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Havas
Client
Title
Category
Award
Points
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Best of Branded Entertainment
Points: 90.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Games / Gaming
Points: 45.00
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris Client: Fondation Anne de Gaulle Category: Brand Partnerships
Points: 45.00
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris Client: Lacoste Category: Craft / Photography
Points: 45.00
Neverending Chase
Agency: Havas / Milan Client: Affinity - Ultima Category: Craft / Use of Technology
Points: 45.00
Neverending Chase
Agency: Havas / Milan Client: Affinity - Ultima Category: Innovation & Transformation / Innovation in Out of Home
Points: 45.00
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris Client: CANAL+ Category: Television & VOD / Over 60 Seconds - Single
Points: 45.00
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris Client: CANAL+ Category: Cinema Advertising
Points: 45.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: User-Generated Content
Points: 45.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Active Engagement / Call to Action
Points: 45.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Digital & Online / Gaming
Points: 45.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Digital & Online
Points: 45.00
Staybl
Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Digital Design
Points: 21.00
Staybl
Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Mobile Applications
Points: 21.00
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris Client: Lacoste Category: Billboards & Transit / Series
Points: 21.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Stunts & Activations
Points: 21.00
Inheritance Pass
Agency: Havas / Chicago + Yellowstone Forever Client: Yellowstone Forever Category: Physical Items
Points: 21.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Brand Voice
Points: 21.00
Superstar Ravi's
Agency: Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai Client: adidas Category: Brand Partnerships
Points: 9.00
Staybl
Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Utility
Points: 9.00
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris Client: La SPA Category: Use of Gaming as a Tool
Points: 9.00
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris Client: La SPA Category: Gaming / Online
Points: 9.00
Staybl
Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Design
Points: 9.00
Staybl
Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Products
Points: 9.00
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris Client: Fondation Anne de Gaulle Category: Public Relations
Points: 9.00
Staybl
Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Craft / Use of Technology
Points: 9.00
Outcare
Agency: Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo Client: United Health Group Category: Products
Points: 9.00
I Don't Remember
Agency: HOY by Havas / Argentina Client: ALMA Category: Stunts & Activations
Points: 9.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Community Building
Points: 9.00
The 54-Second Watch
Agency: Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal Client: Fondation Émergence Category: Integrated Campaign
Points: 3.00
The Real Self Checkout
Agency: Havas / London + Havas Studios / London Client: ASDA / Breast Cancer Now / CoppaFeel! Category: Out of Home / P.O.P. & In-Store
Points: 3.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Digital & Online
Points: 3.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Stunts & Activations
Points: 3.00
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris Client: Fondation Anne de Gaulle Category: Events & Experiential
Points: 3.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Social Media Post / Series
Points: 3.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Non-traditional & Guerrilla Marketing
Points: 3.00
The Conductor
Agency: BETC / London + Gum / Paris + MATHEMATIC / Paris + ICONOCLAST / Paris Client: Coca-Cola Category: Music Adaptation / Song
Points: 3.00
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris Client: La SPA Category: Brand Integration
Points: 3.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Streaming and Influencer
Points: 3.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Community Building
Points: 3.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Gaming for Good
Points: 3.00
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris Client: La SPA Category: Gaming for Good
Points: 3.00
Inheritance Pass
Agency: Havas / Chicago + Yellowstone Forever Client: Yellowstone Forever Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.00
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris Client: La SPA Category: Games / Gaming
Points: 3.00
Crime Interrupted
Agency: HOST/HAVAS / Sydney + Casefile / Sydney Client: Australian Federal Police Category: Online Advertising / Native Ads
Points: 3.00
IĆ
Agency: BETC / Paris + Heetch / Paris + Gum / Paris Client: Heetch Category: Low Budget
Points: 3.00
The One-Word Dictionary
Agency: BETC HAVAS / São Paulo + HERSHEY’s / São Paulo Client: HERSHEY's Category: Editorial / Books
Points: 3.00
Staybl
Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.00
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris Client: Fondation Anne de Gaulle Category: Experiential / Immersive / Events
Points: 3.00
The 54-Second Watch
Agency: Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal Client: Fondation Émergence Category: Physical Product / Promotional
Points: 3.00
Client:
Women in Games
Title:
Gender Swap
Category:
Best of Branded Entertainment
Award:
2023 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
Women in Games
Title:
Gender Swap
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Brand Partnerships
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Craft / Photography
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Affinity - Ultima
Title:
Neverending Chase
Category:
Craft / Use of Technology
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Affinity - Ultima
Title:
Neverending Chase
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
CANAL+
Title:
The secret of Wakany
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
CANAL+
Title:
The secret of Wakany
Category:
Cinema Advertising
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
User-Generated Content
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Digital Design
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Mobile Applications
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Stunts & Activations
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Physical Items
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Brand Voice
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
adidas
Title:
Superstar Ravi's
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Utility
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
La SPA
Title:
Adopt a Mod
Category:
Use of Gaming as a Tool
Award:
2023 Gaming Bronze Pencil
Points:
9.00
Client:
La SPA
Title:
Adopt a Mod
Category:
Gaming / Online
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Design
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Products
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Public Relations
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Craft / Use of Technology
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
United Health Group
Title:
Outcare
Category:
Products
Award:
2023 Pharma Bronze Pencil
Points:
9.00
Client:
ALMA
Title:
I Don't Remember
Category:
Stunts & Activations
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Community Building
Award:
2023 Public Relations Bronze Pencil
Points:
9.00
Client:
Fondation Émergence
Title:
The 54-Second Watch
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
ASDA / Breast Cancer Now / CoppaFeel!
Title:
The Real Self Checkout
Category:
Out of Home / P.O.P. & In-Store
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Digital & Online
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Women in Games
Title:
Gender Swap
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
The Conductor
Category:
Music Adaptation / Song
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
La SPA
Title:
Adopt a Mod
Category:
Brand Integration
Award:
2023 Gaming Merit Award
Points:
3.00
Client:
Women in Games
Title:
Gender Swap
Category:
Streaming and Influencer
Award:
2023 Gaming Merit Award
Points:
3.00
Client:
Women in Games
Title:
Gender Swap
Category:
Community Building
Award:
2023 Gaming Merit Award
Points:
3.00
Client:
Women in Games
Title:
Gender Swap
Category:
Gaming for Good
Award:
2023 Gaming Merit Award
Points:
3.00
Client:
La SPA
Title:
Adopt a Mod
Category:
Gaming for Good
Award:
2023 Gaming Merit Award
Points:
3.00
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
La SPA
Title:
Adopt a Mod
Category:
Games / Gaming
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Australian Federal Police
Title:
Crime Interrupted
Category:
Online Advertising / Native Ads
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Heetch
Title:
IĆ
Category:
Low Budget
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
HERSHEY's
Title:
The One-Word Dictionary
Category:
Editorial / Books
Award:
2023 Design Merit Award
Points:
3.00
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Experiential / Immersive / Events
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Fondation Émergence
Title:
The 54-Second Watch
Category:
Physical Product / Promotional
Award:
2023 IP & Product Design Merit Award
Points:
3.00
