The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


Interpublic Group

Client

Title

Category

Award

Points

Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign Points: 100.0
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 100.0
Queen Mao Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single Points: 25.0
Western Union Demo Posters Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Campaign Points: 25.0
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Single Points: 25.0
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single Points: 25.0
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign Points: 25.0
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Consumer Campaign Points: 25.0
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Brand Transformation / Single Points: 25.0
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit Points: 25.0
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Interaction Design Points: 25.0
The Joy of Books Agency: Lowe Roche / Toronto Client: Type Books Category: Craft / Animation/Motion Graphics Points: 25.0
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Online Films & Video / Music Videos Points: 25.0
OneNike Agency: R/GA / New York Client: Nike Category: User Experience Design / Information Architecture Points: 25.0
Getty Images The Watermark Project Agency: R/GA London / New York Client: Getty Images Category: User Experience Design / Usability Points: 25.0
The Verizon COLOR Live Broadcast Application Agency: McCann Erickson New York / New York Client: Verizon Wireless Category: Branded Apps / Single Points: 25.0
Nature Valley Trail View Agency: McCann Erickson New York / New York Client: General Mills Category: Best Branded Content Channel / Single Points: 25.0
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Custom Content Points: 25.0
Queen Mao Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single Points: 15.0
Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Trade / Full Page or Spread - Campaign Points: 15.0
Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Public Service / Outdoor - Single Points: 15.0
Call Girl Agency: DraftFCB New Zealand / Auckland Client: Prime Television Category: Consumer Radio / Single Points: 15.0
Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Innovation in Advertising / Single or Campaign Points: 15.0
Selfies Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign Points: 15.0
Athletes Agency: McCann Germany / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Series Points: 15.0
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Websites / Consumer Goods Points: 15.0
OneNike Agency: R/GA / New York Client: Nike Category: Websites / E-Commerce Points: 15.0
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single Points: 15.0
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit Points: 15.0
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture Points: 15.0
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Usability Points: 15.0
Make Haste Slowly: The Kikkoman Creed Agency: Draftfcb San Francisco / San Francisco Client: Kikkoman Category: Film / Documentaries - Features Points: 15.0
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Non-Broadcast / Short-form Points: 15.0
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Non-Broadcast / Long-form Points: 15.0
Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Innovation in Branded Content / Single Points: 15.0
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Film / Documentaries - Shorts Points: 15.0
Cityscape Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign Points: 10.0
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign Points: 10.0
Operation Bethlehem Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign Points: 10.0
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single Points: 10.0
Engen Calendar Fire Blanket Agency: DraftFCB / Cape Town Client: Engen Category: Design Does / Design for the Greater Good Points: 10.0
Nature Valley Trail View Agency: McCann Erickson / New York Client: General Mills Category: Websites / Consumer Goods Points: 10.0
Killing Lincoln Agency: Mullen / Boston Client: National Geographic Category: Websites / Corporate Website Points: 10.0
The 2013 IKEA Catalog Application Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Augmented Reality Points: 10.0
Color Live Video Broadcast Application Agency: McCann Erickson / New York Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community Points: 10.0
Broken Night Agency: McCann Erickson New York / New York Client: Nikon, Inc. Category: Film / Theatrical and DVD Releases Points: 10.0
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Newspaper / Full Page or Spread - Single Points: 5.0
No Mess Campaign Agency: Lowe Indonesia / Jakarta Client: PT. Unilever Indonesia Category: Newspaper / Full Page or Spread - Campaign Points: 5.0
Selfies Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Newspaper / Full Page or Spread - Campaign Points: 5.0
Miniatures Agency: Giovanni Draft FCB / São Paulo Client: Sharpie Category: Magazine / Full Page or Spread - Campaign Points: 5.0

Metro Trains

Dumb Ways To Die

Integrated Branding / Public Service Campaign

2013 Advertising Gold Pencil

100.0

Nike

Nike+ FuelBand

Integrated Branding / Integrated Branding Campaign - 360

2013 Interactive Gold Pencil

100.0

Western Union Money Transfer

Queen Mao

Collateral / Posters - Single

2013 Advertising Gold Pencil

25.0

Western Union Money Transfer

Western Union Demo Posters

Collateral / Posters - Campaign

2013 Advertising Gold Pencil

25.0

Metro Trains

Dumb Ways To Die

Public Service / Radio - Single

2013 Advertising Gold Pencil

25.0

Metro Trains

Dumb Ways To Die

Cinema Advertising / Long Form - :90 and Over - Single

2013 Advertising Gold Pencil

25.0

MINI New Zealand

Driving Dogs

Integrated Branding / Consumer Campaign

2013 Advertising Gold Pencil

25.0

Nike

Nike+ FuelBand

Integrated Branding / Consumer Campaign

2013 Advertising Gold Pencil

25.0

Nike

Nike+ FuelBand

Brand Transformation / Single

2013 Advertising Gold Pencil

25.0

The JFK Presidential Library & Museum

Clouds Over Cuba

Mobile Applications/Sites / Public Service/Non-Profit

2013 Interactive Gold Pencil

25.0

Nike

Nike+ FuelBand

User Experience Design / Interaction Design

2013 Interactive Gold Pencil

25.0

Type Books

The Joy of Books

Craft / Animation/Motion Graphics

2013 Interactive Gold Pencil

25.0

Metro Trains

Dumb Ways To Die

Online Films & Video / Music Videos

2013 Interactive Gold Pencil

25.0

Nike

OneNike

User Experience Design / Information Architecture

2013 Interactive Gold Pencil

25.0

Getty Images

Getty Images The Watermark Project

User Experience Design / Usability

2013 Interactive Gold Pencil

25.0

Verizon Wireless

The Verizon COLOR Live Broadcast Application

Branded Apps / Single

2013 Branded Entertainment Gold Pencil

25.0

General Mills

Nature Valley Trail View

Best Branded Content Channel / Single

2013 Branded Entertainment Gold Pencil

25.0

SPCA / MINI New Zealand

Driving Dogs

Custom Content

2013 Branded Entertainment Gold Pencil

25.0

Western Union Money Transfer

Queen Mao

Out Of Home / Billboards - Single

2013 Advertising Silver Pencil

15.0

Newsweek

Mad Men

Trade / Full Page or Spread - Campaign

2013 Advertising Silver Pencil

15.0

UTEC University

Potable Water Generator

Public Service / Outdoor - Single

2013 Advertising Silver Pencil

15.0

Prime Television

Call Girl

Consumer Radio / Single

2013 Advertising Silver Pencil

15.0

UTEC University

Potable Water Generator

Innovation in Advertising / Single or Campaign

2013 Advertising Silver Pencil

15.0

Independent Newspapers

Selfies

Out Of Home / Transit & Outdoor Installations - Campaign

2013 Advertising Silver Pencil

15.0

The Coca-Cola Company

Athletes

Collateral Design / Outdoor - Series

2013 Design Silver Pencil

15.0

Nike

Nike+ FuelBand

Websites / Consumer Goods

2013 Interactive Silver Pencil

15.0

Nike

OneNike

Websites / E-Commerce

2013 Interactive Silver Pencil

15.0

The Microloan Foundation

Pennies for Life

Interactive Advertising / Environmental/Experiential - Single

2013 Interactive Silver Pencil

15.0

The JFK Presidential Library & Museum

Clouds Over Cuba

Online Films & Video / Public Service/Non-Profit

2013 Interactive Silver Pencil

15.0

The JFK Presidential Library & Museum

Clouds Over Cuba

User Experience Design / Information Architecture

2013 Interactive Silver Pencil

15.0

Nike

Nike+ FuelBand

User Experience Design / Usability

2013 Interactive Silver Pencil

15.0

Kikkoman

Make Haste Slowly: The Kikkoman Creed

Film / Documentaries - Features

2013 Branded Entertainment Silver Pencil

15.0

SPCA / MINI New Zealand

Driving Dogs

Non-Broadcast / Short-form

2013 Branded Entertainment Silver Pencil

15.0

The JFK Presidential Library & Museum

Clouds Over Cuba

Non-Broadcast / Long-form

2013 Branded Entertainment Silver Pencil

15.0

Newsweek

Mad Men

Innovation in Branded Content / Single

2013 Branded Entertainment Silver Pencil

15.0

The JFK Presidential Library & Museum

Clouds Over Cuba

Film / Documentaries - Shorts

2013 Branded Entertainment Silver Pencil

15.0

Valspar

Cityscape

Collateral / P.O.P. and In-store - Campaign

2013 Advertising Bronze Pencil

10.0

Metro Trains

Dumb Ways To Die

Public Service / Newspaper or Magazine - Campaign

2013 Advertising Bronze Pencil

10.0

Colombian Ministry of Defence

Operation Bethlehem

Integrated Branding / Public Service Campaign

2013 Advertising Bronze Pencil

10.0

The Coca-Cola Company

Open Happiness

Collateral Design / Outdoor - Single

2013 Design Bronze Pencil

10.0

Engen

Engen Calendar Fire Blanket

Design Does / Design for the Greater Good

2013 Design Bronze Pencil

10.0

General Mills

Nature Valley Trail View

Websites / Consumer Goods

2013 Interactive Bronze Pencil

10.0

National Geographic

Killing Lincoln

Websites / Corporate Website

2013 Interactive Bronze Pencil

10.0

IKEA

The 2013 IKEA Catalog Application

Mobile Applications/Sites / Augmented Reality

2013 Interactive Bronze Pencil

10.0

Verizon

Color Live Video Broadcast Application

Mobile Applications/Sites / Social Networks/Community

2013 Interactive Bronze Pencil

10.0

Nikon, Inc.

Broken Night

Film / Theatrical and DVD Releases

2013 Branded Entertainment Bronze Pencil

10.0

The Coca-Cola Company

Open Happiness

Newspaper / Full Page or Spread - Single

2013 Advertising Merit Award

5.0

PT. Unilever Indonesia

No Mess Campaign

Newspaper / Full Page or Spread - Campaign

2013 Advertising Merit Award

5.0

Independent Newspapers

Selfies

Newspaper / Full Page or Spread - Campaign

2013 Advertising Merit Award

5.0

Sharpie

Miniatures

Magazine / Full Page or Spread - Campaign

2013 Advertising Merit Award

5.0

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