The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


Interpublic Group

Client

Title

Category

Award

Points

GEICO. Five years and 15 minutes of award winning work. Agency: The Martin Agency / Richmond Client: GEICO Category: Penta Pencil Points: 100.0
Call Brussels Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure Points: 75.0
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups Points: 75.0
Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign Points: 75.0
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / Utility Points: 75.0
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design Points: 25.0
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Advertising / Advertising Points: 25.0
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Gaming & Mobile / Branded Mobile Points: 25.0
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Other Branded Content / User Generated Content Points: 25.0
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: CSR - Branded Online / Branded Online Points: 25.0
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products Points: 25.0
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Events & Competitions Points: 25.0
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Experiential Advertising / Guerilla Points: 25.0
Europe's Most Punctual Offer Agency: McCANN / Copenhagen Client: Scandinavian Airlines Category: Consumer - Digital / Websites, Microsites & Banners Points: 25.0
Make Up Genius Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Digital / Mobile Points: 25.0
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing Points: 25.0
It's What You Do Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Campaign Points: 25.0
Fast Forward, Lake Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single Points: 25.0
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods Points: 25.0
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Applications & Sites / E-Commerce Points: 25.0
Make Up Genius Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Augmented Reality Points: 25.0
...And That's the Smell of Archer Agency: FCB / Chicago Client: Archer+Wolf Category: Craft - Writing / Writing Points: 25.0
Igugu Agency: FCB 1886 / Johannesburg Client: Cell C Category: Craft - Music / Sound / Music / Sound Points: 25.0
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand Points: 25.0
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Branded Social Campaign / Branded Social Campaign Points: 25.0
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Brands, Products & Services / User Generated Content Points: 25.0
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Brands, Products & Services / Brands, Products & Services Points: 25.0
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Series Points: 15.0
Kite Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Jivdaya Charitable Trust Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design Points: 15.0
Fast Forward, Lake Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video Points: 15.0
Don't Drink and Dive Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm Client: Trygg-Hansa Category: CSR - Advertising / Advertising Points: 15.0
Youtube Arrels Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: CSR - Branded Online / Branded Online Points: 15.0
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Installations Points: 15.0
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising Points: 15.0
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media) Points: 15.0
Whisper Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single Points: 15.0
Fast Forward, Going Up Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single Points: 15.0
Fast Forward Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Series / Episodes Points: 15.0
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Television / Television (Any Length) - Single Points: 15.0
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Craft - Editing / Editing Points: 15.0
French Horn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single Points: 15.0
...And That's the Smell of Archer Agency: FCB / Chicago Client: Archer+Wolf Category: Consumer - Collateral / Posters - Campaign Points: 15.0
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Collateral / Promotional Items - Single or Campaign Points: 15.0
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single Points: 15.0
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) Points: 15.0
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Mobile / User Experience Points: 15.0
Hello Pizza Agency: Fcb Brasil / São Paulo Client: CNA Category: Consumer - Cross-Channel / Utility Points: 15.0
Color for the Colorblind Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Brands, Products & Services / Community Building Points: 15.0
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design Points: 10.0
Fast Forward, Forest Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video Points: 10.0

GEICO

GEICO. Five years and 15 minutes of award winning work.

Penta Pencil

2016 Penta Pencil Penta

100.0

visit.brussels

Call Brussels

Consumer - Websites / Travel, Entertainment & Leisure

2016 Interactive Gold Pencil

75.0

Microsoft

Survival Billboard

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

2016 Print & Outdoor Gold Pencil

75.0

Taco Bell

Taco Emoji Engine

Consumer - Branded Social Campaign / Branded Social Campaign

2016 Social Media Gold Pencil

75.0

L'Oréal Paris

Make Up Genius

Consumer - Mobile / Utility

2016 UX / UI Gold Pencil

75.0

Ad Council

Love Has No Labels

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Gold Pencil

25.0

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Advertising / Advertising

2016 Interactive Gold Pencil

25.0

L'Oréal Paris

Make Up Genius

Consumer - Gaming & Mobile / Branded Mobile

2016 Branded Entertainment Gold Pencil

25.0

Beats By Dr. Dre

Straight Outta

Consumer - Other Branded Content / User Generated Content

2016 Branded Entertainment Gold Pencil

25.0

Illinois Council Against Handgun Violence

The Unforgotten

CSR - Branded Online / Branded Online

2016 Branded Entertainment Gold Pencil

25.0

Owlet Baby Care

Owlet

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

2016 Intellectual Property Gold Pencil

25.0

Microsoft

Survival Billboard

Consumer - Experiential Advertising / Events & Competitions

2016 Cross-Platform Gold Pencil

25.0

BDF Nivea Brasil

Nivea Doll

Consumer - Experiential Advertising / Guerilla

2016 Cross-Platform Gold Pencil

25.0

Scandinavian Airlines

Europe's Most Punctual Offer

Consumer - Digital / Websites, Microsites & Banners

2016 Direct Gold Pencil

25.0

L'Oréal Paris

Make Up Genius

Consumer - Digital / Mobile

2016 Direct Gold Pencil

25.0

BDF Nivea Brasil

Nivea Doll

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

2016 Direct Gold Pencil

25.0

GEICO

It's What You Do

Consumer - Television / 30 Second - Campaign

2016 Film Gold Pencil

25.0

GEICO

Fast Forward, Lake

Consumer - Online Films & Video / Short Form - Single

2016 Film Gold Pencil

25.0

Joe Boxer

Inactivity Tracker

Consumer - Applications & Sites / Consumer Goods

2016 Mobile Gold Pencil

25.0

L'Oréal Paris

Make Up Genius

Consumer - Applications & Sites / E-Commerce

2016 Mobile Gold Pencil

25.0

L'Oréal Paris

Make Up Genius

Consumer - Use of Technology / Augmented Reality

2016 Mobile Gold Pencil

25.0

Archer+Wolf

...And That's the Smell of Archer

Craft - Writing / Writing

2016 Print & Outdoor Gold Pencil

25.0

Cell C

Igugu

Craft - Music / Sound / Music / Sound

2016 Radio Gold Pencil

25.0

Krylon

The First Ever Pinterest Yard Sale

Consumer - Social Media Page by a Brand / Social Media Page by a Brand

2016 Social Media Gold Pencil

25.0

Beats By Dr. Dre

Straight Outta

Consumer - Branded Social Campaign / Branded Social Campaign

2016 Social Media Gold Pencil

25.0

Beats By Dr. Dre

Straight Outta

Consumer - Brands, Products & Services / User Generated Content

2016 Public Relations Gold Pencil

25.0

Ad Council

Love Has No Labels

Non-Profit - Brands, Products & Services / Brands, Products & Services

2016 Public Relations Gold Pencil

25.0

Dabur Gastrina

Musical Instruments

Consumer - Collateral Design / Posters - Series

2016 Design Silver Pencil

15.0

Jivdaya Charitable Trust

Kite

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Silver Pencil

15.0

GEICO

Fast Forward, Lake

Consumer - Advertising / Interactive Video

2016 Interactive Silver Pencil

15.0

Trygg-Hansa

Don't Drink and Dive

CSR - Advertising / Advertising

2016 Interactive Silver Pencil

15.0

Fundació Arrels

Youtube Arrels

CSR - Branded Online / Branded Online

2016 Branded Entertainment Silver Pencil

15.0

Microsoft

Survival Billboard

Consumer - Experiential Advertising / Installations

2016 Cross-Platform Silver Pencil

15.0

Ad Council

Love Has No Labels

Non-Profit - Experiential Advertising / Experiential Advertising

2016 Cross-Platform Silver Pencil

15.0

Ad Council

Love Has No Labels

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

2016 Direct Silver Pencil

15.0

GEICO

Whisper

Consumer - Television / 30 Second - Single

2016 Film Silver Pencil

15.0

GEICO

Fast Forward, Going Up

Consumer - Online Films & Video / Short Form - Single

2016 Film Silver Pencil

15.0

GEICO

Fast Forward

Consumer - Online Films & Video / Short Form - Series / Episodes

2016 Film Silver Pencil

15.0

Ad Council

Love Has No Labels

Non-Profit - Television / Television (Any Length) - Single

2016 Film Silver Pencil

15.0

Sport England

This Girl Can

Craft - Editing / Editing

2016 Film Silver Pencil

15.0

Dabur Gastrina

French Horn

Consumer - Collateral / Posters - Single

2016 Print & Outdoor Silver Pencil

15.0

Archer+Wolf

...And That's the Smell of Archer

Consumer - Collateral / Posters - Campaign

2016 Print & Outdoor Silver Pencil

15.0

BDF Nivea Brasil

Nivea Doll

Consumer - Collateral / Promotional Items - Single or Campaign

2016 Print & Outdoor Silver Pencil

15.0

Microsoft

Survival Billboard

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

2016 Print & Outdoor Silver Pencil

15.0

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Silver Pencil

15.0

Owlet Baby Care

Owlet

Consumer - Mobile / User Experience

2016 UX / UI Silver Pencil

15.0

CNA

Hello Pizza

Consumer - Cross-Channel / Utility

2016 UX / UI Silver Pencil

15.0

Valspar

Color for the Colorblind

Consumer - Brands, Products & Services / Community Building

2016 Public Relations Silver Pencil

15.0

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Bronze Pencil

10.0

GEICO

Fast Forward, Forest

Consumer - Advertising / Interactive Video

2016 Interactive Bronze Pencil

10.0

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