The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


Interpublic Group

Client

Title

Category

Award

Points

Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design Points: 75.0
An Empowering Partnership Agency: McCann / New York + McCann Worldgroup + Microsoft / Seattle Client: Microsoft Category: Penta Pencil Points: 75.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing Points: 75.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization Points: 75.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants Points: 75.0
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Editorial / Books Points: 25.0
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Promotional / Collateral Items Points: 25.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Data Visualization / Static or Dynamic Points: 25.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Spatial Design / Experiential & Immersive Points: 25.0
Minnesota Twins 2019 Campaign Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Moving Image / Series Points: 25.0
Minnesota Twins 2019 Campaign Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Craft / Art Direction Points: 25.0
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Design Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Short Form Video / Single Points: 25.0
5B Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles Client: Johnson & Johnson Category: Full Length Video / Single Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Games / Digital & Physical Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Experiential / Live Events Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Branded Entertainment Points: 25.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Innovation in Branded Entertainment Points: 25.0
Generation Lockdown Agency: Hungry Man Productions / New York City + McCann / New York Client: March For Our Lives Category: Television & VOD / Long Form - Single Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online Films & Video / Long Form - Single Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Under 100K Budget Points: 25.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Websites Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Utility Points: 25.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Utility / E-Commerce Points: 25.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Physical Product & Mobile Integration Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology Points: 25.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Campaign Points: 25.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Real-time Response Points: 25.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Innovation in Social Media Points: 25.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Billboards & Transit Points: 25.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Non-traditional & Guerrilla Marketing Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Non-traditional & Guerrilla Marketing Points: 25.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Non-traditional & Guerrilla Marketing Points: 25.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Craft / Data-Driven Personalization Points: 25.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Direct Marketing Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Products Points: 25.0
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Products Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness Points: 25.0
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Health & Wellness Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Brand Transformation Points: 25.0
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Integrated Branding Points: 25.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Online Advertising / Display Ads Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online-only Video / Single Points: 25.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Digital Experiential / Interactive Digital Installations Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Experiential Points: 25.0

Microsoft

Changing the Game

Innovation in Design

2020 Design Gold Pencil

75.0

Microsoft

An Empowering Partnership

Penta Pencil

2020 Penta Pencil Penta

75.0

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

2020 Health, Wellness & Pharma Gold Pencil

75.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Craft / Data Visualization

2020 Experiential & Immersive Gold Pencil

75.0

Google AI / Canadian Down Syndrome

Project Understood

Use of Smart Devices & Voice Assistants

2020 Digital Craft Gold Pencil

75.0

Illinois Council Against Handgun Violence

The Gun Violence History Book

Editorial / Books

2020 Design Gold Pencil

25.0

Illinois Council Against Handgun Violence

The Gun Violence History Book

Promotional / Collateral Items

2020 Design Gold Pencil

25.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Data Visualization / Static or Dynamic

2020 Design Gold Pencil

25.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Spatial Design / Experiential & Immersive

2020 Design Gold Pencil

25.0

Minnesota Twins

Minnesota Twins 2019 Campaign

Moving Image / Series

2020 Design Gold Pencil

25.0

Minnesota Twins

Minnesota Twins 2019 Campaign

Craft / Art Direction

2020 Design Gold Pencil

25.0

IKEA

ThisAbles

Innovation in Design

2020 Design Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Short Form Video / Single

2020 Branded Entertainment Gold Pencil

25.0

Johnson & Johnson

5B

Full Length Video / Single

2020 Branded Entertainment Gold Pencil

25.0

Microsoft

Changing the Game

Games / Digital & Physical

2020 Branded Entertainment Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Experiential / Live Events

2020 Branded Entertainment Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Xbox / Microsoft

The Birth of Gaming Tourism

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Television & VOD / Long Form - Single

2020 Film Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Online Films & Video / Long Form - Single

2020 Film Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Under 100K Budget

2020 Film Gold Pencil

25.0

Black & Abroad

Go Back To Africa

Websites

2020 Mobile Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Utility

2020 Mobile Gold Pencil

25.0

The Big Issue

Pay It Forward

Utility / E-Commerce

2020 Mobile Gold Pencil

25.0

The Big Issue

Pay It Forward

Physical Product & Mobile Integration

2020 Mobile Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

2020 Mobile Gold Pencil

25.0

Black & Abroad

Go Back To Africa

Social Post / Campaign

2020 Social Media Gold Pencil

25.0

Black & Abroad

Go Back To Africa

Social Post / Real-time Response

2020 Social Media Gold Pencil

25.0

Black & Abroad

Go Back To Africa

Innovation in Social Media

2020 Social Media Gold Pencil

25.0

Mumbai Police

The Punishing Signal

Out of Home / Billboards & Transit

2020 Direct Marketing Gold Pencil

25.0

Donate Life California

Second Chances

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Gold Pencil

25.0

Microsoft

Changing the Game

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Gold Pencil

25.0

Mumbai Police

The Punishing Signal

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Gold Pencil

25.0

Nestlé Purina Pet Care

Street-Vet

Craft / Data-Driven Personalization

2020 Direct Marketing Gold Pencil

25.0

Donate Life California

Second Chances

Innovation in Direct Marketing

2020 Direct Marketing Gold Pencil

25.0

Microsoft

Changing the Game

Products

2020 Health, Wellness & Pharma Gold Pencil

25.0

IKEA

ThisAbles

Products

2020 Health, Wellness & Pharma Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Digital / Use of Technology

2020 Health, Wellness & Pharma Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

25.0

IKEA

ThisAbles

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

25.0

Microsoft

Changing the Game

Brand Transformation

2020 Integrated Gold Pencil

25.0

IKEA

ThisAbles

Innovation in Integrated Branding

2020 Integrated Gold Pencil

25.0

Black & Abroad

Go Back To Africa

Online Advertising / Display Ads

2020 Interactive & Online Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Online-only Video / Single

2020 Interactive & Online Gold Pencil

25.0

Mumbai Police

The Punishing Signal

Digital Experiential / Interactive Digital Installations

2020 Interactive & Online Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

2020 Interactive & Online Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Interactive

2020 Interactive & Online Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Sound

2020 Experiential & Immersive Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Experiential

2020 Experiential & Immersive Gold Pencil

25.0

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