The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Nike+ Running on Samsung Gear S
Agency: R/GA / New York Client: Nike Category: User Experience Design - Mobile / Utility
Points: 5.0
Logitech Harmony App
Agency: R/GA / New York Client: Logitech Category: User Experience Design - Mobile / Utility
Points: 5.0
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: User Experience Design - Mobile / User Experience
Points: 5.0
Winston Fletcher 'Catch 22'
Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Print Craft / Writing - Single Only
Points: 5.0
Winston Fletcher 'The Great Gatsby'
Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Print Craft / Writing - Single Only
Points: 5.0
Beats Music
Agency: R/GA London / London Client: Beats Music Category: User Experience Design - Mobile / User Experience
Points: 5.0
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Print Craft / Art Direction - Single Only
Points: 5.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Live From Space
Agency: Mullen / Boston Client: National Geographic Channel Category: Data & Human Experience / Data-Focused Design
Points: 5.0
Nike Genealogy of Innovation
Agency: R/GA / New York Client: Nike Category: Data & Human Experience / Data-Focused Design
Points: 5.0
Google World Cup
Agency: R/GA London / London Client: Google Category: Data & Human Experience / Data-Focused Design
Points: 5.0
Wild Postings: Discover with Oreo, Bannecker
Agency: The Martin Agency / Richmond Client: Oreo Category: Print Craft / Art Direction - Single Only
Points: 5.0
Wild Postings: Rock with Oreo, Mcbess
Agency: The Martin Agency / Richmond Client: Oreo Category: Print Craft / Art Direction - Single Only
Points: 5.0
Wild Postings: Dream with Oreo, Andy Rementer
Agency: The Martin Agency / Richmond Client: Oreo Category: Print Craft / Art Direction - Single Only
Points: 5.0
Wild Postings: Crunch With Oreo, Ryan Todd
Agency: The Martin Agency / Richmond Client: Oreo Category: Print Craft / Art Direction - Single Only
Points: 5.0
Wild Postings: Dunk with Oreo, Trochut
Agency: The Martin Agency / Richmond Client: Oreo Category: Print Craft / Art Direction - Single Only
Points: 5.0
Wild Postings: Dunk with Oreo, Brosmind
Agency: The Martin Agency / Richmond Client: Oreo Category: Print Craft / Art Direction - Single Only
Points: 5.0
Logitech Harmony App
Agency: R/GA / New York Client: Logitech Category: Intellectual Property & Products / Digital Product
Points: 5.0
Beats Music
Agency: R/GA London / London Client: Beats Music Category: Intellectual Property & Products / Digital Product
Points: 5.0
The World's Toughest Job
Agency: Mullen / Boston Client: American Greetings Category: Online Films & Video / Long Form - Single
Points: 5.0
The Game Before The Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Online Films & Video / Long Form - Single
Points: 5.0
Xperia Aquatech Store
Agency: FP7 / Dubai Client: Sony Mobile Communications Category: Experiential Advertising / Events & Competitions
Points: 5.0
Make It Stop
Agency: Mullen / Boston Client: Vh1 Save The Music Category: Online Films & Video / Public Service / Non-Profit
Points: 5.0
Knitting Machine
Agency: R/GA Buenos Aires / Buenos Aires Client: Nike Category: Experiential Advertising / Events & Competitions
Points: 5.0
The Pursuit
Agency: R/GA / New York Client: Equinox Category: Experiences / Indoor Spaces
Points: 5.0
Wild Postings Series 1
Agency: The Martin Agency / Richmond Client: Oreo Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 5.0
Wild Postings Series 2
Agency: The Martin Agency / Richmond Client: Oreo Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 5.0
Green Santa
Agency: The Cyranos//McCann / Barcelona Client: Coca-Cola Category: Experiential Advertising / Installations
Points: 5.0
Boston Red Sox, Green Monster
Agency: The Martin Agency / Richmond Client: Benjamin Moore Category: Experiential Advertising / Installations
Points: 5.0
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg Client: Coca-Cola South Africa Category: Experiences / Brand Installations
Points: 5.0
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: Mobile Applications / Consumer Goods
Points: 5.0
Destiny: The New Fragrance By Xbox.
Agency: McCann / London Client: Microsoft Category: Experiential Advertising / Guerilla
Points: 5.0
Balloons
Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Outdoor / Outdoor - Single
Points: 5.0
Claws
Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Outdoor / Outdoor - Single
Points: 5.0
The XC90 Experience in Volvo Reality
Agency: R/GA / New York Client: Volvo Cars North America Category: Mobile Applications / Durable Goods
Points: 5.0
If They Find It
Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Outdoor / Outdoor - Campaign
Points: 5.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Direct Marketing / Ambient Media
Points: 5.0
The Non-Violence Bus
Agency: McCann Mexico City / Mexico, D.F. Client: The Non-Violence Project Mexico Category: Direct Marketing / Ambient Media
Points: 5.0
Google Year in Search
Agency: R/GA London / London Client: Google Category: Broadcast & Moving Image / Short Films & Videos
Points: 5.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Mobile Applications / Public Service / Non-Profit
Points: 5.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
Beats Music
Agency: R/GA London / London Client: Beats Music Category: Mobile Applications / Services / Utilities
Points: 5.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
Friend Compass
Agency: McCann / London Client: Momondo Category: Mobile Applications / Social Networks / Community
Points: 5.0
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: Innovation in Print / Single
Points: 5.0
Hellmann's WhatsCook
Agency: CUBOCC / São Paulo Client: Unilever - Hellmann's Category: Digital Direct Marketing / Mobile
Points: 5.0
Altitude Drop
Agency: MING Utility and Entertainment Group / New York Client: Swedish Match Category: Digital Direct Marketing / Mobile
Points: 5.0
The XC90 Experience in Volvo Reality
Agency: R/GA / New York Client: Volvo Cars North America Category: Use of Technology / Augmented Experience
Points: 5.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Client:
Nike
Title:
Nike+ Running on Samsung Gear S
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Logitech
Title:
Logitech Harmony App
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
NIVEA
Title:
PROTECTION AD
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher 'Catch 22'
Category:
Print Craft / Writing - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher 'The Great Gatsby'
Category:
Print Craft / Writing - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Beats Music
Title:
Beats Music
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
National Geographic Channel
Title:
Live From Space
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Genealogy of Innovation
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Google
Title:
Google World Cup
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Discover with Oreo, Bannecker
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Rock with Oreo, Mcbess
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Dream with Oreo, Andy Rementer
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
MasterCard
Title:
Kids
Category:
Craft / Editing
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Crunch With Oreo, Ryan Todd
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Dunk with Oreo, Trochut
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Dunk with Oreo, Brosmind
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Logitech
Title:
Logitech Harmony App
Category:
Intellectual Property & Products / Digital Product
Award:
2015 Intellectual Property Merit Award
Points:
5.0
Client:
Beats Music
Title:
Beats Music
Category:
Intellectual Property & Products / Digital Product
Award:
2015 Intellectual Property Merit Award
Points:
5.0
Client:
American Greetings
Title:
The World's Toughest Job
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Beats By Dre
Title:
The Game Before The Game
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Sony Mobile Communications
Title:
Xperia Aquatech Store
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Vh1 Save The Music
Title:
Make It Stop
Category:
Online Films & Video / Public Service / Non-Profit
Award:
2015 Film Merit Award
Points:
5.0
Client:
Nike
Title:
Knitting Machine
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Equinox
Title:
The Pursuit
Category:
Experiences / Indoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings Series 1
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings Series 2
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Green Santa
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Benjamin Moore
Title:
Boston Red Sox, Green Monster
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Coca-Cola South Africa
Title:
A rainbow for the Rainbow Nation
Category:
Experiences / Brand Installations
Award:
2015 Design Merit Award
Points:
5.0
Client:
NIVEA
Title:
PROTECTION AD
Category:
Mobile Applications / Consumer Goods
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Microsoft
Title:
Destiny: The New Fragrance By Xbox.
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Evolve
Title:
Balloons
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Evolve
Title:
Claws
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Volvo Cars North America
Title:
The XC90 Experience in Volvo Reality
Category:
Mobile Applications / Durable Goods
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Evolve
Title:
If They Find It
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
The Non-Violence Project Mexico
Title:
The Non-Violence Bus
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Google
Title:
Google Year in Search
Category:
Broadcast & Moving Image / Short Films & Videos
Award:
2015 Design Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Beats Music
Title:
Beats Music
Category:
Mobile Applications / Services / Utilities
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Momondo
Title:
Friend Compass
Category:
Mobile Applications / Social Networks / Community
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
NIVEA
Title:
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Category:
Innovation in Print / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Unilever - Hellmann's
Title:
Hellmann's WhatsCook
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Swedish Match
Title:
Altitude Drop
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Volvo Cars North America
Title:
The XC90 Experience in Volvo Reality
Category:
Use of Technology / Augmented Experience
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
