The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


Interpublic Group

Client

Title

Category

Award

Points

Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations Points: 75.0
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiences / Brand Installations Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Websites / Public Service / Non-Profit Points: 25.0
Unskippable: Cleaning Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single Points: 25.0
Unskippable: Family Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single Points: 25.0
Unskippable: High Five Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single Points: 25.0
The World's Toughest Job Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media Points: 25.0
Unskippable Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes Points: 25.0
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure Points: 25.0
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign Points: 25.0
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign Points: 25.0
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Outdoor / Outdoor - Campaign Points: 25.0
Alvio Agency: R/GA / New York + Qol Devices / New York Client: Qol Devices Category: User Experience Design - Mobile / Utility Points: 25.0
Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: User Experience Design - Mobile / User Experience Points: 25.0
Dumb Ways to Die: The Games Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Websites / Branded Games Points: 15.0
PwC Extraordinary Challenges Agency: Deutsch / New York, NY Client: PwC Category: Websites / Corporate Website Points: 15.0
Unskippable: Elevator Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single Points: 15.0
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Interactive Advertising / Public Service / Non-Profit Points: 15.0
SPEAKING EXCHANGE Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Broadcast & Film / Branded Film Points: 15.0
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Gaming, Music & Mobile / Branded Mobile Points: 15.0
SPEAKING EXCHANGE Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Online / Short Form Points: 15.0
The Pursuit Agency: R/GA / New York Client: Equinox Category: Intellectual Property & Products / Integrated Digital & Physical Products Points: 15.0
Hammerhead Agency: R/GA / New York + Hammerhead Navigation / New York Client: Hammerhead Navigation Category: Intellectual Property & Products / Integrated Digital & Physical Products Points: 15.0
Trailscape Agency: Hill Holliday / Boston Client: Merrell Category: Interiors / Commercial / Private / Other Points: 15.0
Xperia Aquatech Store Agency: FP7 / Dubai Client: Sony Mobile Communications Category: Experiential Advertising / Installations Points: 15.0
Captain Risky Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Consumer Television / 60 Second - Single Points: 15.0
Dumb Ways to Die: The Games Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Mobile Applications / Branded Games Points: 15.0
Beats Music Agency: R/GA London / London Client: Beats Music Category: Mobile Applications / Media, Entertainment & Leisure Points: 15.0
MANGO Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single Points: 15.0
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Campaign Points: 15.0
Ghita, The Social Shepherd Agency: BV McCann Erickson Romania / Bucharest Client: Vodafone Romania Category: Social Media / Branded Social Campaign Points: 15.0
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Social Media / Best Integrated Campaign Led by Social Points: 15.0
vw.com Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / User Experience Points: 15.0
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral Design / Posters - Series Points: 10.0
Scandic To Go Agency: Prime Weber Shandwick / Stockholm Client: Scandic Hotels Category: Experiences / Brand Installations Points: 10.0
Samsung Holiday Dreams Agency: R/GA / New York Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Short Films & Videos Points: 10.0
Samsung Holiday Dreams Agency: R/GA / New York Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Animation Points: 10.0
The Pursuit Agency: R/GA / New York Client: Equinox Category: Interactive Advertising / Environmental / Experiential - Single Points: 10.0
Live From Space Agency: Mullen / Boston Client: National Geographic Channel Category: Websites / Travel, Entertainment & Leisure Points: 10.0
The Game Before the Game Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Online / Short Form Points: 10.0
Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: Intellectual Property & Products / Integrated Digital & Physical Products Points: 10.0
Beats Music Agency: R/GA London / London Client: Beats Music Category: Intellectual Property & Products / Software, Services, Programs & Platforms Points: 10.0
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiential Advertising / Events & Competitions Points: 10.0
A rainbow for the Rainbow Nation Agency: FCB South Africa (PTY) LTD / Johannesburg Client: Coca-Cola South Africa Category: Experiential Advertising / Installations Points: 10.0
Infrequent Flyers Club Agency: McCann Melbourne / Melbourne Client: Tigerair Category: Digital Direct Marketing / Websites, Microsites & Banners Points: 10.0
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Digital Direct Marketing / Social Media & Viral Marketing Points: 10.0
If They Explain It With Football, You Get It Agency: LOLA Lowe & Partners / Madrid Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign Points: 10.0
Captain Risky Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Cinema Advertising / Short Form - :90 & Under - Single Points: 10.0
The Game Before The Game Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Video Craft / Direction Points: 10.0

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Events, Competitions & Installations

2015 Cross-Platform Gold Pencil

75.0

Teatreneu

Pay Per Laugh

Experiences / Brand Installations

2015 Design Gold Pencil

25.0

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Websites / Public Service / Non-Profit

2015 Interactive Gold Pencil

25.0

GEICO

Unskippable: Cleaning

Interactive Advertising / Other Interactive Media - Single

2015 Interactive Gold Pencil

25.0

GEICO

Unskippable: Family

Interactive Advertising / Other Interactive Media - Single

2015 Interactive Gold Pencil

25.0

GEICO

Unskippable: High Five

Interactive Advertising / Other Interactive Media - Single

2015 Interactive Gold Pencil

25.0

American Greetings

The World's Toughest Job

Online / Short Form

2015 Branded Entertainment Gold Pencil

25.0

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Direct Marketing / Ambient Media

2015 Direct Gold Pencil

25.0

GEICO

Unskippable

Online Films & Video / Short Form - Series / Episodes

2015 Film Gold Pencil

25.0

Teatreneu

Pay Per Laugh

Mobile Applications / Media, Entertainment & Leisure

2015 Mobile Gold Pencil

25.0

Perfetti Van Melle / Big Babol

FRUITS

Collateral / Posters - Campaign

2015 Print & Outdoor Gold Pencil

25.0

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Public Service - Print / Newspaper or Magazine - Campaign

2015 Print & Outdoor Gold Pencil

25.0

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Public Service - Outdoor / Outdoor - Campaign

2015 Print & Outdoor Gold Pencil

25.0

Qol Devices

Alvio

User Experience Design - Mobile / Utility

2015 UX / UI Gold Pencil

25.0

Qol Devices

Alvio

User Experience Design - Mobile / User Experience

2015 UX / UI Gold Pencil

25.0

Metro Trains

Dumb Ways to Die: The Games

Websites / Branded Games

2015 Interactive Silver Pencil

15.0

PwC

PwC Extraordinary Challenges

Websites / Corporate Website

2015 Interactive Silver Pencil

15.0

GEICO

Unskippable: Elevator

Interactive Advertising / Other Interactive Media - Single

2015 Interactive Silver Pencil

15.0

Fundació Arrels

HomelessFonts

Interactive Advertising / Public Service / Non-Profit

2015 Interactive Silver Pencil

15.0

CNA

SPEAKING EXCHANGE

Broadcast & Film / Branded Film

2015 Branded Entertainment Silver Pencil

15.0

Teatreneu

Pay Per Laugh

Gaming, Music & Mobile / Branded Mobile

2015 Branded Entertainment Silver Pencil

15.0

CNA

SPEAKING EXCHANGE

Online / Short Form

2015 Branded Entertainment Silver Pencil

15.0

Equinox

The Pursuit

Intellectual Property & Products / Integrated Digital & Physical Products

2015 Intellectual Property Silver Pencil

15.0

Hammerhead Navigation

Hammerhead

Intellectual Property & Products / Integrated Digital & Physical Products

2015 Intellectual Property Silver Pencil

15.0

Merrell

Trailscape

Interiors / Commercial / Private / Other

2015 Responsive Environments Silver Pencil

15.0

Sony Mobile Communications

Xperia Aquatech Store

Experiential Advertising / Installations

2015 Cross-Platform Silver Pencil

15.0

Budget Direct

Captain Risky

Consumer Television / 60 Second - Single

2015 Film Silver Pencil

15.0

Metro Trains

Dumb Ways to Die: The Games

Mobile Applications / Branded Games

2015 Mobile Silver Pencil

15.0

Beats Music

Beats Music

Mobile Applications / Media, Entertainment & Leisure

2015 Mobile Silver Pencil

15.0

Perfetti Van Melle / Big Babol

MANGO

Collateral / Posters - Single

2015 Print & Outdoor Silver Pencil

15.0

Perfetti Van Melle / Big Babol

FRUITS

Collateral / P.O.P. & In-Store - Campaign

2015 Print & Outdoor Silver Pencil

15.0

Vodafone Romania

Ghita, The Social Shepherd

Social Media / Branded Social Campaign

2015 Social Media Silver Pencil

15.0

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Social Media / Best Integrated Campaign Led by Social

2015 Social Media Silver Pencil

15.0

Volkswagen

vw.com

User Experience Design - Web / User Experience

2015 UX / UI Silver Pencil

15.0

Perfetti Van Melle / Big Babol

FRUITS

Collateral Design / Posters - Series

2015 Design Bronze Pencil

10.0

Scandic Hotels

Scandic To Go

Experiences / Brand Installations

2015 Design Bronze Pencil

10.0

Samsung Telecommunications America

Samsung Holiday Dreams

Broadcast & Moving Image / Short Films & Videos

2015 Design Bronze Pencil

10.0

Samsung Telecommunications America

Samsung Holiday Dreams

Broadcast & Moving Image / Animation

2015 Design Bronze Pencil

10.0

Equinox

The Pursuit

Interactive Advertising / Environmental / Experiential - Single

2015 Interactive Bronze Pencil

10.0

National Geographic Channel

Live From Space

Websites / Travel, Entertainment & Leisure

2015 Interactive Bronze Pencil

10.0

Beats By Dre

The Game Before the Game

Online / Short Form

2015 Branded Entertainment Bronze Pencil

10.0

Qol Devices

Alvio

Intellectual Property & Products / Integrated Digital & Physical Products

2015 Intellectual Property Bronze Pencil

10.0

Beats Music

Beats Music

Intellectual Property & Products / Software, Services, Programs & Platforms

2015 Intellectual Property Bronze Pencil

10.0

Teatreneu

Pay Per Laugh

Experiential Advertising / Events & Competitions

2015 Cross-Platform Bronze Pencil

10.0

Coca-Cola South Africa

A rainbow for the Rainbow Nation

Experiential Advertising / Installations

2015 Cross-Platform Bronze Pencil

10.0

Tigerair

Infrequent Flyers Club

Digital Direct Marketing / Websites, Microsites & Banners

2015 Direct Bronze Pencil

10.0

CNA

SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev

Digital Direct Marketing / Social Media & Viral Marketing

2015 Direct Bronze Pencil

10.0

LIBERO/FOOTBALL MAGAZINE

If They Explain It With Football, You Get It

Consumer Television / 60 Second - Campaign

2015 Film Bronze Pencil

10.0

Budget Direct

Captain Risky

Cinema Advertising / Short Form - :90 & Under - Single

2015 Film Bronze Pencil

10.0

Beats By Dre

The Game Before The Game

Video Craft / Direction

2015 Film Bronze Pencil

10.0

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