The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Points: 50.0
Alvio
Agency: R/GA / New York + Qol Devices / New York Client: Qol Devices Category: User Experience Design - Mobile / Utility
Points: 25.0
Alvio
Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: User Experience Design - Mobile / User Experience
Points: 25.0
Unskippable
Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes
Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media
Points: 25.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiences / Brand Installations
Points: 25.0
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Outdoor / Outdoor - Campaign
Points: 25.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure
Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Websites / Public Service / Non-Profit
Points: 25.0
Unskippable: Cleaning
Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Unskippable: Family
Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Unskippable: High Five
Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Points: 25.0
FRUITS
Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign
Points: 25.0
The World's Toughest Job
Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form
Points: 25.0
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 25.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Gaming, Music & Mobile / Branded Mobile
Points: 15.0
The Pursuit
Agency: R/GA / New York Client: Equinox Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 15.0
Hammerhead
Agency: R/GA / New York + Hammerhead Navigation / New York Client: Hammerhead Navigation Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 15.0
Dumb Ways to Die: The Games
Agency: McCann / Melbourne Client: Metro Trains Category: Mobile Applications / Branded Games
Points: 15.0
Xperia Aquatech Store
Agency: FP7 / Dubai Client: Sony Mobile Communications Category: Experiential Advertising / Installations
Points: 15.0
Beats Music
Agency: R/GA London / London Client: Beats Music Category: Mobile Applications / Media, Entertainment & Leisure
Points: 15.0
Dumb Ways to Die: The Games
Agency: McCann / Melbourne Client: Metro Trains Category: Websites / Branded Games
Points: 15.0
PwC Extraordinary Challenges
Agency: Deutsch / New York, NY Client: PwC Category: Websites / Corporate Website
Points: 15.0
Captain Risky
Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Consumer Television / 60 Second - Single
Points: 15.0
Trailscape
Agency: Hill Holliday / Boston Client: Merrell Category: Interiors / Commercial / Private / Other
Points: 15.0
Unskippable: Elevator
Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
Ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest Client: Vodafone Romania Category: Social Media / Branded Social Campaign
Points: 15.0
MANGO
Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single
Points: 15.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Social Media / Best Integrated Campaign Led by Social
Points: 15.0
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Broadcast & Film / Branded Film
Points: 15.0
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Online / Short Form
Points: 15.0
FRUITS
Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Campaign
Points: 15.0
vw.com
Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / User Experience
Points: 15.0
If They Find It
Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 10.0
Beats Music
Agency: R/GA London / London Client: Beats Music Category: User Experience Design - Mobile / Interface Design Craft
Points: 10.0
Altitude Drop
Agency: MING Utility and Entertainment Group / New York Client: Swedish Match Category: User Experience Design - Mobile / Interface Design Craft
Points: 10.0
The Game Before The Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Video Craft / Direction
Points: 10.0
Alvio
Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 10.0
Beats Music
Agency: R/GA London / London Client: Beats Music Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 10.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiential Advertising / Events & Competitions
Points: 10.0
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg Client: Coca-Cola South Africa Category: Experiential Advertising / Installations
Points: 10.0
Tweet Machine
Agency: The Cyranos//McCann / Barcelona Client: Coca-Cola Category: Mobile Applications / Consumer Goods
Points: 10.0
Swords
Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Outdoor / Outdoor - Single
Points: 10.0
Scandic To Go
Agency: Prime Weber Shandwick / Stockholm Client: Scandic Hotels Category: Experiences / Brand Installations
Points: 10.0
Friend Compass
Agency: McCann / London Client: Momondo Category: Mobile Applications / E-Commerce
Points: 10.0
Samsung Holiday Dreams
Agency: R/GA / New York Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Short Films & Videos
Points: 10.0
Infrequent Flyers Club
Agency: McCann / Melbourne Client: Tigerair Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 10.0
Samsung Holiday Dreams
Agency: R/GA / New York Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Animation
Points: 10.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiences / Brand Installations
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Mobile Applications / Media, Entertainment & Leisure
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: Cleaning
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: Family
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: High Five
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Gold Pencil
Points:
25.0
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
American Greetings
Title:
The World's Toughest Job
Category:
Online / Short Form
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Equinox
Title:
The Pursuit
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Silver Pencil
Points:
15.0
Client:
Hammerhead Navigation
Title:
Hammerhead
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Silver Pencil
Points:
15.0
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Sony Mobile Communications
Title:
Xperia Aquatech Store
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Beats Music
Title:
Beats Music
Category:
Mobile Applications / Media, Entertainment & Leisure
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Websites / Branded Games
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
PwC
Title:
PwC Extraordinary Challenges
Category:
Websites / Corporate Website
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Budget Direct
Title:
Captain Risky
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Merrell
Title:
Trailscape
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Unskippable: Elevator
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Vodafone Romania
Title:
Ghita, The Social Shepherd
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Online / Short Form
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / P.O.P. & In-Store - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Evolve
Title:
If They Find It
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Beats Music
Title:
Beats Music
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Swedish Match
Title:
Altitude Drop
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Beats By Dre
Title:
The Game Before The Game
Category:
Video Craft / Direction
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Qol Devices
Title:
Alvio
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Beats Music
Title:
Beats Music
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2015 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Coca-Cola South Africa
Title:
A rainbow for the Rainbow Nation
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
Tweet Machine
Category:
Mobile Applications / Consumer Goods
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Evolve
Title:
Swords
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Scandic Hotels
Title:
Scandic To Go
Category:
Experiences / Brand Installations
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Momondo
Title:
Friend Compass
Category:
Mobile Applications / E-Commerce
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Short Films & Videos
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Tigerair
Title:
Infrequent Flyers Club
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Animation
Award:
2015 Design Bronze Pencil
Points:
10.0
