The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Events & Competitions
Points: 25.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Experiential Advertising / Guerilla
Points: 25.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Installations
Points: 15.0
Love Has No Labels
Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 15.0
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York Client: Krylon Category: Consumer - Experiential Advertising / Events & Competitions
Points: 10.0
Love Has No Labels
Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 10.0
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne Client: Melbourne International Film Festival Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
Color for the Colorblind
Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Print For Help
Agency: FCB Brasil / São Paulo Client: Hewlett-Packard Brasil Category: CSR - Experiential Advertising / Experiential Advertising
Points: 5.0
Cancer Uncensored
Agency: McCann / San José Client: Gollo Category: CSR - Experiential Advertising / Experiential Advertising
Points: 5.0
The Art Heist for Good
Agency: Deutsch / New York Client: WATERisLIFE Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai Client: SmartLife Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai Client: SmartLife Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 5.0
Plant Lamp
Agency: FCB Mayo / Lima Client: University of Engineering and Technology Category: Innovation - Brand Transformation / Brand Transformation
Points: 5.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Gollo
Title:
Cancer Uncensored
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0