The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 50.0
...And That's the Smell of Archer
Agency: FCB / Chicago Client: Archer+Wolf Category: Craft - Writing / Writing
Points: 25.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 25.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 15.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 15.0
The Unforgotten
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 15.0
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Points: 15.0
...And That's the Smell of Archer
Agency: FCB / Chicago Client: Archer+Wolf Category: Consumer - Collateral / Posters - Campaign
Points: 15.0
Flypaper
Agency: FCB / Chicago Client: Boeing Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Points: 10.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 10.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 10.0
Flypaper
Agency: FCB / Chicago Client: Boeing Category: Craft - Art Direction / Art Direction
Points: 10.0
Read Better Stories - Gym
Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Craft - Writing / Writing
Points: 10.0
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Points: 10.0
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Points: 10.0
Easy Meal
Agency: FCB / Chicago Client: Tombstone Pizza Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Flypaper
Agency: FCB / Chicago Client: Boeing Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Posters for the Colorblind
Agency: FCB / Chicago Client: Valspar Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 5.0
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
Is This You?
Agency: McCann / New York Client: NY Lottery Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 5.0
Cancer Uncensored
Agency: McCann / San José Client: Gollo Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 5.0
Love Has No Labels
Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 5.0
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Craft - Art Direction / Art Direction
Points: 5.0
Survival Billboard - Terms & Horrible, Horrible Conditions
Agency: McCann / London Client: Microsoft Category: Craft - Writing / Writing
Points: 5.0
Rich Person Field Guide
Agency: McCann / New York Client: New York Lottery Category: Craft - Writing / Writing
Points: 5.0
Read Better Stories
Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 5.0
WILD MEALS / Zebra
Agency: MULLENLOWE SSP3 / Bogotá, D. C. Client: Colsubsidio Supermarkets Category: Consumer - Magazine / Full Page or Spread - Single
Points: 5.0
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Small Space Print - Single / Small Space Print - Single
Points: 5.0
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Small Space Print - Single / Small Space Print - Single
Points: 5.0
Is This You?
Agency: McCann / New York Client: NY Lottery Category: Consumer - Collateral / Posters - Single
Points: 5.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Award:
2016 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
Archer+Wolf
Title:
...And That's the Smell of Archer
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Dabur Gastrina
Title:
French Horn
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Archer+Wolf
Title:
...And That's the Smell of Archer
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Boeing
Title:
Flypaper
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Paper Plus Group
Title:
Read Better Stories - Gym
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Dabur Gastrina
Title:
Flugelhorn
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Tombstone Pizza
Title:
Easy Meal
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Valspar
Title:
Posters for the Colorblind
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
NY Lottery
Title:
Is This You?
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Gollo
Title:
Cancer Uncensored
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Microsoft
Title:
Survival Billboard - Terms & Horrible, Horrible Conditions
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
New York Lottery
Title:
Rich Person Field Guide
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Paper Plus Group
Title:
Read Better Stories
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Colsubsidio Supermarkets
Title:
WILD MEALS / Zebra
Category:
Consumer - Magazine / Full Page or Spread - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Dabur Gastrina
Title:
French Horn
Category:
Consumer - Small Space Print - Single / Small Space Print - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Dabur Gastrina
Title:
Flugelhorn
Category:
Consumer - Small Space Print - Single / Small Space Print - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0