The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Crushed, Bagpipes
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 10.0
Crushed, Grocery
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 10.0
The Adventures of Little Brush Big Brush
Agency: R/GA / London Client: Unilever - Signal Category: Web / Utility
Points: 10.0
Cryptaris
Agency: McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York Client: U.S. Army Category: Web / User Experience
Points: 10.0
South African National Blood Services CI
Agency: mullen lowe / Johannesburg Client: South African National Blood Services Category: Branding / Identity System
Points: 10.0
Playnasium
Agency: McCann / Melbourne Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Points: 10.0
EITB - Embarazados
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Points: 10.0
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Editorial / Book Layout Design
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Innovation in Film / Television / Cinema
Points: 10.0
VR Power Trainer
Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Ambient / Immersive / Virtual Reality (VR)
Points: 10.0
#NoFilter
Agency: Happiness / FCB / Saigon + Happiness / FCB / Brussels Client: Unicef Global Category: Craft / Printing / Production - Single or Campaign
Points: 10.0
STONE MILK
Agency: FCB Brasil / São Paulo Client: Clube de Criação Category: Craft / Printing / Production - Single or Campaign
Points: 10.0
FlyBabies
Agency: MullenLowe / New York Client: JetBlue Category: Ambient / Live Events
Points: 10.0
Nando's Peri Thread Book
Agency: mullen lowe / Johannesburg Client: Nando's Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 10.0
TacoBot
Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation in Interactive / Online
Points: 10.0
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Reputation Management
Points: 10.0
Down Syndrome Answers
Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Digital / Social Media & Viral Marketing
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Broadcast / Short Form - Single
Points: 10.0
Through the Dark
Agency: R/GA / Sydney Client: Google Category: Craft / Visual Effects / Animation
Points: 10.0
VR Power Trainer
Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Digital / Game Design
Points: 10.0
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago Client: Kolcraft Category: Experiential / Installations
Points: 10.0
It's Not Surprising
Agency: The Martin Agency / Richmond + RadicalMedia / New York Client: GEICO Category: Television / Short Form - Campaign
Points: 10.0
Playnasium
Agency: McCann / Melbourne Client: YMCA Category: Immersive / Environmental / Outdoor Spaces
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Music Videos
Points: 10.0
Buy Back the Block
Agency: Fitzgerald & Co / Atlanta + Uproxx Studios / Los Angeles Client: Checkers & Rally's Category: Cultural Driver
Points: 10.0
Project Literacy
Agency: FCB Inferno / London Client: Pearson Category: Craft / Animation - Campaign
Points: 10.0
Client:
GEICO
Title:
Crushed, Bagpipes
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Crushed, Grocery
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Web / Utility
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
U.S. Army
Title:
Cryptaris
Category:
Web / User Experience
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
South African National Blood Services
Title:
South African National Blood Services CI
Category:
Branding / Identity System
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
YMCA
Title:
Playnasium
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Title:
EITB - Embarazados
Category:
Under 100K Budget
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Editorial / Book Layout Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Taco Bell
Title:
TacoBot
Category:
Websites / Utility
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Unicef Global
Title:
#NoFilter
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Clube de Criação
Title:
STONE MILK
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
JetBlue
Title:
FlyBabies
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Nando's
Title:
Nando's Peri Thread Book
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Taco Bell
Title:
TacoBot
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
MINISTRY OF NATIONAL EDUCATION
Title:
THE BULLETPEN
Category:
Reputation Management
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
Canadian Down Syndrome Society
Title:
Down Syndrome Answers
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Google
Title:
Through the Dark
Category:
Craft / Visual Effects / Animation
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Digital / Game Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Installations
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
It's Not Surprising
Category:
Television / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
YMCA
Title:
Playnasium
Category:
Immersive / Environmental / Outdoor Spaces
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Music Videos
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Checkers & Rally's
Title:
Buy Back the Block
Category:
Cultural Driver
Award:
2017 Cultural Driver Bronze Pencil
Points:
10.0