The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Through the Dark
Agency: R/GA / Sydney Client: Google Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
Project Literacy
Agency: FCB Inferno / London Client: Pearson Category: Craft - Animation / Animation - Single
Points: 5.0
The Farmer
Agency: The Martin Agency / Richmond + Maser Film / Los Angeles Client: Land O' Lakes Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
We Are America
Agency: R/GA / New York Client: The Ad Council Category: Craft - Writing / Writing - Single
Points: 5.0
Looking Back
Agency: FCB / Chicago Client: Clark Street Bridge Category: Craft - Writing / Writing - Single
Points: 5.0
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Innovation in Public Relations
Points: 5.0
My First Women's Day
Agency: WMcCann / Rio de Janeiro Client: L'Oréal Paris Category: Reputation Management
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Brand Voice
Points: 5.0
Change Please
Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Brand Voice
Points: 5.0
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco Client: Mattel Category: Brand Voice
Points: 5.0
Lost Recipes
Agency: R/GA / New York Client: McCormick & Company Category: Community Building
Points: 5.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Community Building
Points: 5.0
BRAVE CUT
Agency: MCCANN / BUCHAREST Client: FUNDATIA RENASTEREA Category: Events & Experiential
Points: 5.0
Device Like No Other
Agency: MullenLowe / Boston Client: American Greetings Category: Events & Experiential
Points: 5.0
Toddlers Kill
Agency: McCann / New York Client: The Brady Campaign Category: Events & Experiential
Points: 5.0
Analog
Agency: MullenLowe / Boston Client: American Greetings Category: Events & Experiential
Points: 5.0
#MakeADogsBlackFriday
Agency: Carmichael Lynch / Minneapolis Client: Subaru of America and REI Category: Events & Experiential
Points: 5.0
#MakeADogsDay
Agency: Carmichael Lynch / Minneapolis Client: Subaru of America Category: Media Relations
Points: 5.0
Girls of Paradise
Agency: McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris Client: Mouvement du Nid Category: Media Relations
Points: 5.0
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco Client: Mattel Category: Media Relations
Points: 5.0
The Most Wonderful Ornament
Agency: McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York Client: United States Postal Service Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
Hidden Dangers
Agency: Deutsch / New York Client: WATERisLIFE Category: Cross-Channel / Digital Cross-Channel
Points: 5.0
Through the Dark
Agency: R/GA / Sydney Client: Google Category: Mobile / User Experience
Points: 5.0
Valspar's Pinterest Analyzer
Agency: FCB / Chicago Client: Valspar Corporation Category: Innovation in Social Media
Points: 5.0
Venmo Micro Hack
Agency: Deutsch / New York Client: WATERisLIFE Category: Innovation in Social Media
Points: 5.0
A Table to End Hunger
Agency: McCann / Sydney Client: The Hunger Project Australia Category: Social Engagement / Community Building
Points: 5.0
DeleteToFeed
Agency: The Martin Agency / Richmond + MediaMonks / New York Client: Land O' Lakes Category: Branded Social Post / Branded Social Campaign
Points: 5.0
The Adventures of Little Brush Big Brush
Agency: R/GA / London Client: Unilever - Signal Category: Branded Social Post / Branded Social Campaign
Points: 5.0
The Swim Reaper
Agency: FCB New Zealand / Auckland Client: Water Safety New Zealand Category: Social Media Page by a Brand
Points: 5.0
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Use of Technology / Integration with Social Platforms
Points: 5.0
Hū: the spectrum of being
Agency: R/GA / New York Client: Samsung Category: User Activation
Points: 5.0
Playnasium
Agency: McCann / Melbourne Client: YMCA Category: Innovation in Print & Outdoor / Ambient Media
Points: 5.0
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Craft / Printing / Production - Single or Campaign
Points: 5.0
Textile
Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Craft / Typography - Single or Campaign
Points: 5.0
Boeing Flypaper
Agency: FCB / Chicago Client: The Boeing Company Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
Made Possible By Melbourne
Agency: McCann / Melbourne Client: University Of Melbourne Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Points: 5.0
Passwords With A Purpose
Agency: 303 Mullen Lowe / PERTH Client: Royal Life Saving WA Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 5.0
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 5.0
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai Client: World For All Category: Promotional / Collateral / Posters - Campaign
Points: 5.0
Textile
Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Promotional / Collateral / Posters - Campaign
Points: 5.0
Cyclops
Agency: FCB / Chicago Client: Copic Category: Promotional / Collateral / Posters - Single
Points: 5.0
Strong Man
Agency: FCB / Chicago Client: Copic Category: Promotional / Collateral / Posters - Single
Points: 5.0
Wool
Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Promotional / Collateral / Posters - Single
Points: 5.0
Client:
Google
Title:
Through the Dark
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Pearson
Title:
Project Literacy
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Land O' Lakes
Title:
The Farmer
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
The Ad Council
Title:
We Are America
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Clark Street Bridge
Title:
Looking Back
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
MINISTRY OF NATIONAL EDUCATION
Title:
THE BULLETPEN
Category:
Innovation in Public Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
L'Oréal Paris
Title:
My First Women's Day
Category:
Reputation Management
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
JetBlue
Title:
FlyBabies
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Mattel
Title:
Barbie Evolve the Doll
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
McCormick & Company
Title:
Lost Recipes
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
FUNDATIA RENASTEREA
Title:
BRAVE CUT
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
American Greetings
Title:
Device Like No Other
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
The Brady Campaign
Title:
Toddlers Kill
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
American Greetings
Title:
Analog
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Subaru of America and REI
Title:
#MakeADogsBlackFriday
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Cigna
Title:
TV Doctors of America
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Subaru of America
Title:
#MakeADogsDay
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Mouvement du Nid
Title:
Girls of Paradise
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Mattel
Title:
Barbie Evolve the Doll
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
United States Postal Service
Title:
The Most Wonderful Ornament
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
Hidden Dangers
Category:
Cross-Channel / Digital Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Samsung
Title:
ANTIdiaRy
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Nike
Title:
Apple Watch Nike+
Category:
Mobile / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Valspar Corporation
Title:
Valspar's Pinterest Analyzer
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
The Hunger Project Australia
Title:
A Table to End Hunger
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Land O' Lakes
Title:
DeleteToFeed
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Water Safety New Zealand
Title:
The Swim Reaper
Category:
Social Media Page by a Brand
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Use of Technology / Integration with Social Platforms
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Samsung
Title:
Hū: the spectrum of being
Category:
User Activation
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
RADIO XXI
Title:
GO MONO
Category:
Experiential Radio
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Samsung
Title:
Can't Stop
Category:
Experiential Radio
Award:
2017 Radio Merit Award
Points:
5.0
Client:
YMCA
Title:
Playnasium
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Unilever (Breeze)
Title:
Textile
Category:
Craft / Typography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
The Boeing Company
Title:
Boeing Flypaper
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Lego Batman
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
University Of Melbourne
Title:
Made Possible By Melbourne
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Royal Life Saving WA
Title:
Passwords With A Purpose
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Unilever (Breeze)
Title:
Textile
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Copic
Title:
Cyclops
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Copic
Title:
Strong Man
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Unilever (Breeze)
Title:
Wool
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
