The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Points: 75.0
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Points: 50.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Points: 50.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content
Points: 50.0
Beyond Money
Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
Points: 50.0
Ask For A Raise
Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
Points: 50.0
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form
Points: 25.0
Anything But Sorry
Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Community Building
Points: 25.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Ambient Media / Experiential & Installations
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + OxÃgeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Applications
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Points: 25.0
USPS - Operation Santa
Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Public Relations
Points: 25.0
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Innovation in Health & Wellness
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Guerrilla Marketing
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Cultural Driver
Points: 25.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + OxÃgeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Use of Technology
Points: 25.0
The Invisible Car
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Use of Technology
Points: 25.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo Client: Estadão Newspaper Category: Data Visualization / Dynamic
Points: 25.0
Fearless Girl
Agency: McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware Client: State Street Global Advisors Category: Experiential / Environmental / Ambient Media - Single
Points: 25.0
Beyond Money
Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
Points: 25.0
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Points: 25.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming
Points: 25.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Social Engagement / Community Building
Points: 25.0
Ask For A Raise
Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Live Events
Points: 25.0
Fans of Love
Agency: R/GA / New York Client: Ad Council Category: Experiential / Live Events
Points: 25.0
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo Client: Orange Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: CMO Pencil
Points: 25.0
HIJACKED HIGHWAY
Agency: McCann / Lima Client: Sodimac Homecenter Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 25.0
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid Client: Burger King Category: Experiential / Events & Competitions
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London + Ayzenberg / Seattle Client: Microsoft Category: User-Generated Campaign
Points: 25.0
next Bank
Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Craft / Interface Design
Points: 25.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Innovation in Design / Print
Points: 25.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Physical Product
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Branding
Points: 25.0
Snaptivity
Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Innovation in UX / UI / Cross-Channel
Points: 25.0
Autonomous Broadcast Network
Agency: R/GA / New York Client: ShotTracker/KeeMotion Category: Innovation in UX / UI / Cross-Channel
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Digital & Physical Product
Points: 25.0
USPS - Operation Santa
Agency: MRM//McCann / New York Client: United States Postal Service Category: Media Relations
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Events & Experiential
Points: 25.0
Fans of Love
Agency: R/GA / New York Client: Ad Council Category: Events & Experiential
Points: 15.0
Destination Pride
Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Websites / Utility
Points: 15.0
58 Soul Riders
Agency: MRM//McCann / Madrid + Garaje Films / Madrid Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential
Points: 15.0
TV Doctors - Emergency
Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Community Building
Points: 15.0
Capture
Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Film / Long Form
Points: 15.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Best of Show Pencil
Points:
75.0
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Best of Discipline Pencil
Points:
50.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Best of Discipline Pencil
Points:
50.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Award:
2018 Radio Best of Discipline Pencil
Points:
50.0
Client:
Banco Santander
Title:
Beyond Money
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
The Muse, Ladies Get Paid, PayScale, Reply.ai
Title:
Ask For A Raise
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Best of Discipline Pencil
Points:
50.0
Client:
Cigna
Title:
TV Doctors - Even More Drama
Category:
Film / Short Form
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Canadian Down Syndrome Society
Title:
Anything But Sorry
Category:
Community Building
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Applications
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
United States Postal Service
Title:
USPS - Operation Santa
Category:
Innovation in Public Relations
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Innovation in Health & Wellness
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Cultural Driver
Award:
2018 Cultural Driver Gold Pencil
Points:
25.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Use of Technology
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
Chevrolet
Title:
The Invisible Car
Category:
Use of Technology
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Data Visualization / Dynamic
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Environmental / Ambient Media - Single
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Banco Santander
Title:
Beyond Money
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Gaming
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Award:
2018 Radio Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Social Engagement / Community Building
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
The Muse, Ladies Get Paid, PayScale, Reply.ai
Title:
Ask For A Raise
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Ad Council
Title:
Fans of Love
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Orange
Title:
Now or Never
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
CMO Pencil
Award:
2018 CMO Pencil CMO Pencil
Points:
25.0
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Scary Clown Night
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Banco Bradesco
Title:
next Bank
Category:
Mobile / Utility
Award:
2018 UX / UI Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Banco Bradesco
Title:
next Bank
Category:
Craft / Interface Design
Award:
2018 UX / UI Gold Pencil
Points:
25.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Innovation in Design / Print
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Physical Product
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Snaptivity
Title:
Snaptivity
Category:
Innovation in UX / UI / Cross-Channel
Award:
2018 UX / UI Gold Pencil
Points:
25.0
Client:
ShotTracker/KeeMotion
Title:
Autonomous Broadcast Network
Category:
Innovation in UX / UI / Cross-Channel
Award:
2018 UX / UI Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
United States Postal Service
Title:
USPS - Operation Santa
Category:
Media Relations
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Events & Experiential
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Ad Council
Title:
Fans of Love
Category:
Events & Experiential
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Websites / Utility
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Ministerio del Interior (Ministry of Interior)
Title:
58 Soul Riders
Category:
Events & Experiential
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Cigna
Title:
TV Doctors - Emergency
Category:
Film / Short Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Community Building
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
