The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid Client: Burger King Category: Experiential / Events & Competitions
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Branding
Points: 25.0
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London Client: Ubrew Category: Integrated Branding
Points: 10.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Brand Transformation
Points: 2.0
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney Client: Cathay Pacific Category: Craft / Art Direction - Campaign
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Craft / Sound - Campaign
Points: 2.0
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney Client: Cathay Pacific Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Fans of Love
Agency: R/GA / New York Client: Ad Council Category: Experiential / Events & Competitions
Points: 2.0
Shindoor Khela - No Condition Apply
Agency: FCBIndia Group / Delhi Client: The Times Of India Category: Experiential / Events & Competitions
Points: 2.0
Teddy Gun
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential / Installations
Points: 2.0
democrARtisation
Agency: McCann / Beograd Client: Museum of Contemporary Art Belgrade Category: Experiential / Augmented Reality (AR)
Points: 2.0
Teddy Gun
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Integrated Branding
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Integrated Branding
Points: 2.0
Client:
Burger King
Title:
Scary Clown Night
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Ubrew
Title:
Responsibly the beer
Category:
Integrated Branding
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Sound - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Ad Council
Title:
Fans of Love
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Shindoor Khela - No Condition Apply
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Experiential / Installations
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Museum of Contemporary Art Belgrade
Title:
democrARtisation
Category:
Experiential / Augmented Reality (AR)
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0